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- Research (187)
- Events (1)
- Multimedia (2)
- Faculty Publications (75)
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- 05 Mar 2020
- News
Green Light
country’s leafy greens are produced in Arizona or California, according to the states' Leafy Green Marketing Agreement, and transportation to New England can take weeks; FreshBox being able to offer Massachusetts consumers a locally grown... View Details
- 01 Dec 2007
- News
How Business Schools Lost Their Way
managerialism, do business schools retain any genuine academic or societal mission? Having participated, inadvertently or not, in the wholesale discrediting of American management that flowered during the rise of investor capitalism in... View Details
- 01 Sep 2009
- News
Read All About It!
The choices available to consumers in the postwar boom transformed societal norms and expectations. With the advent of fast food, for example, millions of men, women, and children began to break bread — or hamburgers, chicken wings, and... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details
- 01 Jun 2014
- News
What’s Next
marketing is huge now, but I learned very little about that when I was a student. Can HBS provide more opportunities for alumni to stay in permanent beta and continuously grow as leaders in today's dynamic and fast-changing world? Anubhav... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the largest segment of the world’s economy and also the largest health system on the planet. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people around the globe. Changing View Details