Social Media - Publications - Faculty & Research

April 16, 2021
Article

A Playbook for Negotiators in the Social Media Era

By: James K. Sebenius, Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg and Paul Levy

The disruptive effects of social media have been felt in virtually every corner of the world. Yet the information revolution has been largely ignored in the field of negotiation. Through a series of case studies we explore how savvy practitioners can ethically harness... View Details

Keywords: Negotiation Analysis; Bargaining; Negotiation; Analysis; Negotiation Tactics; Social Media; North America

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12 PM – 1 PM EDT, 28 Oct 2015
Webinars: Career

Harnessing Social Media for Thought Leadership, Networking, and Job Searching

LinkedIn, Facebook, Twitter, Google+, Klout, Hootsuite, Blogs #Overwhelmed? The world of social media for business professionals is getting increasingly complex. Sasha Grinshpun, HBS MBA 2002 and founder/ executive coach at sasha360.com, will provide the best-in-class... View Details

June 2023
Supplement

Social Media Background Screening at Fama Technologies (B)

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; United States

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18 Sep 2017
News

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

03 Mar 2015
News

Is Social Media Actually Helping Your Company’s Bottom Line?

January 3, 2022
Other Article

Pushing Social Media Platforms to Self-Regulate

By: Michael A. Cusumano, David B. Yoffie and Annabelle Gawer

Citation

Read Now

8 Aug 2016
Conference Presentation

Enacting Knowledge Strategy Through Social Media

By: Tsedal Neeley and Paul Leonardi

Citation

21 Oct 2012
News

Social media is a thorny issue in the US

12 May 2014
News

How to Use Social Media to Advance Your Career

Research Summary

Dynamics of Network Structure and Content in Social Media

Organizations use social media to leverage knowledge contributions by individual employees, which also foster social interactions – activity in blogs, forums, wikis etc. is critical to ensuring a thriving online community. Prior studies have examined... View Details

19 Jun 2014
News

How Companies Can Use World Cup Social Media Boom

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

June 2021
Case

New Director Dilemmas: Social Media Complications

By: John J-H Kim

Keywords: Educational Policy And Politics; Education; Policy; Interests; Organizational Culture; Education Industry

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Mar 15 2015
Interview

Sunil Gupta: Business in the Time of Social Media

2021
Chapter

Social Media Companies Should Self-Regulate. Now.

By: David B. Yoffie, Michael A. Cusumano and Annabelle Gawer

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25 Apr 2014
News

Connecting companies and customers through social media

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details