Publications

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

thereby limiting the scope of people willing to engage in such behaviors. The tight integration of social and economic benefits is equally important—users can obtain the social... View Details

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

Educators

November 2009
Article

Neural Mechanisms of Social Influence

By: Malia Mason, Rebecca Dyer and Michael I. Norton

The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details

Keywords: Power and Influence; Value; Information; Outcome or Result

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2014
Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian

This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details

Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China

April 2012 (Revised March 2013)
Case

Social Strategy at Harvard Business Review

By: Mikolaj Jan Piskorski and David Chen

The Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy—and start moving both revenue... View Details

Keywords: Competitive Advantage; Social and Collaborative Networks; Web; Publishing Industry; United States

Educators

Article

Unconscious Bias Training That Works

By: Francesca Gino and Katherine Coffman

To become more diverse, equitable, and inclusive, many companies have turned to unconscious bias (UB) training. By raising awareness of the mental shortcuts that lead to snap judgments—often based on race and gender—about people’s talents or character, it strives to... View Details

Keywords: Implicit Bias; Social Integration; Empathy; Prejudice and Bias; Employees; Training; Attitudes; Behavior; Organizational Change and Adaptation

2009
Article

Marketing and Innovations Management: An Integrated Perspective

By: Elie Ofek and Olivier Toubia

Keywords: Marketing; Innovation and Invention; Management; Integration; Perspective

29 Aug 2005
Research & Ideas

How Organizations Create Social Value

here. Although planning is considered a core competency of corporations, nonprofits were often more effective in planning their social actions. This is a difference in degree rather than kind. Corporations are relatively recent entrants... View Details

Keywords: by Manda Salls

November 2011
Article

The Role of the Board in Accelerating the Adoption of Integrated Reporting

By: Robert G. Eccles and George Serafeim

This report examines the concept of integrated reporting and its current state of adoption around the globe. It also discusses the benefits to both companies and society and recommends ways boards can help their organizations accelerate the implementation of integrated... View Details

Keywords: Cost vs Benefits; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Social Issues; Global Range; Adoption

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28 Mar 2004
Research & Ideas

HBS Celebrates Social Enterprise Initiative

When Harvard Business School launched its Social Enterprise Initiative (SEI) in 1993-1994, few academic institutions were conducting serious research and teaching about how to create social value through the... View Details

Keywords: by Manda Salls

Article

Relational Reconciliation: Socializing Others Across Demographic Differences

By: Lakshmi Ramarajan and Erin M. Reid

In demographically diverse organizations, employees charged with socializing others— socialization agents—must navigate a deep tension between the organization’s needs to integrate individuals into a collective and individuals’ needs for recognition of their unique... View Details

Keywords: Diversity; Organizational Culture; Identity; Employees

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

minorities, according to research that involved surveying hundreds of people and studying thousands of datasets at government and social organizations. This pattern can “fuel a self-perpetuating cycle of segregation,” which may not only... View Details

Keywords: by Jay Fitzgerald

October 2008 (Revised September 2009)
Supplement

Procter & Gamble in the 21st Century (C): Integrating Gillette

By: Rosabeth M. Kanter and Matthew Bird

P&G had used its purpose, values, and principles (PVP) to prepare for the physical integration of Gillette prior to the change of control. The execution of these plans posed numerous challenges in global business units as well as in individual country organizations.... View Details

Keywords: Mergers and Acquisitions; Change Management; Globalized Firms and Management; Organizational Change and Adaptation; Conflict and Resolution; Business Strategy; Corporate Strategy; Integration

Research Summary

Governance, Accountability, and Performance for Social Enterprise

By: Dutch Leonard

This project examines the relationship between governance structures, accountability relationships, and performance outcomes for social enterprises. Most previous work in this area has examined these topics separately, or in pairs; the purpose of this project is to... View Details

2021
Case

Walmart's Blockchain Quest: Integrating New Technology into a Complex Supply Chain

By: Andrew J. Hoffman

Blockchain is a digital, distributed, immutable ledger designed to build trust among parties without requiring an independent, third-party arbitrator or intermediary. The technology has potential to improve a variety of industries, including the complex, fragmented,... View Details

Keywords: Blockchain; Supply Chain Management; Technology Adoption

01 Jun 2010
Sharpening Your Skills

Sharpening Your Skills: Social Reporting

to investors and other stakeholders during a financial crisis? How do I drive CSR through my organization? What's The Best Way To Report Nonfinancial Metrics? One Report: Better Strategy through Integrated Reporting Stakeholders expect... View Details

Keywords: by Staff

2017
Working Paper

Cross-Boundary Teaming for Innovation: Integrating Research on Teams and Knowledge in Organizations

By: Amy C. Edmondson and Jean-François Harvey

Cross-boundary teaming, within and across organizations, is an increasingly popular strategy for innovation. Knowledge diversity is seen to expand the range of views and ideas that teams can draw upon to innovate. Yet, case studies of practice reveal that teaming... View Details

Keywords: Teams; Knowledge; Innovation; Groups and Teams; Collaborative Innovation and Invention

SSRN

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2010
Chapter

Taking Sustainability Seriously: The Time Has Come for Integrated Reporting

By: Robert G. Eccles Jr. and Michael P. Krzus

Keywords: Integrated Corporate Reporting; Corporate Social Responsibility and Impact

December 2018
Article

Cross-boundary Teaming for Innovation: Integrating Research on Teams and Knowledge in Organizations

By: Amy C. Edmondson and Jean-François Harvey

Cross-boundary teaming, within and across organizations, is an increasingly popular strategy for innovation. Knowledge diversity is seen to expand the range of views and ideas that teams can draw upon to innovate. Yet, case studies reveal that teaming across knowledge... View Details

Keywords: Teams; Innovation; Groups and Teams; Innovation and Invention; Knowledge; Performance Effectiveness