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- Faculty Publications (420)
Show Results For
- All HBS Web
(1,409)
- People (4)
- News (247)
- Research (917)
- Events (6)
- Multimedia (6)
- Faculty Publications (420)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 2014
- Article
Corporate Social Responsibility Reporting in China: Symbol or Substance?
By: Christopher Marquis and Cuili Qian
This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details
Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China
Marquis, Christopher, and Cuili Qian. "Corporate Social Responsibility Reporting in China: Symbol or Substance?" Organization Science 25, no. 1 (January–February 2014): 127–148.
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
thereby limiting the scope of people willing to engage in such behaviors. The tight integration of social and economic benefits is equally important—users can obtain the social... View Details
- November 2009
- Article
Neural Mechanisms of Social Influence
By: Malia Mason, Rebecca Dyer and Michael I. Norton
The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details
Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159.
- Article
Unconscious Bias Training That Works
By: Francesca Gino and Katherine Coffman
To become more diverse, equitable, and inclusive, many companies have turned to unconscious bias (UB) training. By raising awareness of the mental shortcuts that lead to snap judgments—often based on race and gender—about people’s talents or character, it strives to... View Details
Keywords: Implicit Bias; Social Integration; Empathy; Prejudice and Bias; Employees; Training; Attitudes; Behavior; Organizational Change and Adaptation
Gino, Francesca, and Katherine Coffman. "Unconscious Bias Training That Works." Harvard Business Review 99, no. 5 (September–October 2021): 114–123.
- 2010
- Working Paper
Dynamically Integrating Knowledge in Teams: Transforming Resources into Performance
By: Heidi K. Gardner, Francesca Gino and Bradley R. Staats
In knowledge-based environments, teams must develop a systematic approach to integrating knowledge resources throughout the course of projects in order to perform effectively. Yet, many teams fail to do so. Drawing on the resource-based view of the firm, we examine how... View Details
Keywords: Interpersonal Communication; Knowledge Sharing; Knowledge Use and Leverage; Performance Effectiveness; Quality; Groups and Teams; Risk and Uncertainty; Familiarity
Gardner, Heidi K., Francesca Gino, and Bradley R. Staats. "Dynamically Integrating Knowledge in Teams: Transforming Resources into Performance." Harvard Business School Working Paper, No. 11-009, July 2010. (Revised September 2011.)
- 31 Oct 2015
- News
Social networks, ethnicity and entrepreneurship
- April 2012 (Revised March 2013)
- Case
Social Strategy at Harvard Business Review
By: Mikolaj Jan Piskorski and David Chen
The Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy—and start moving both revenue... View Details
Keywords: Competitive Advantage; Social and Collaborative Networks; Web; Publishing Industry; United States
Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at Harvard Business Review." Harvard Business School Case 712-481, April 2012. (Revised March 2013.)
- 28 Aug 2009
- News
Faculty Pioneer Award in Social Entrepreneurship
- 09 Jun 2021
- News
How Tennis, Golf, and White Anxiety Block Racial Integration
- 29 Aug 2005
- Research & Ideas
How Organizations Create Social Value
here. Although planning is considered a core competency of corporations, nonprofits were often more effective in planning their social actions. This is a difference in degree rather than kind. Corporations are relatively recent entrants... View Details
Keywords: by Manda Salls
- 2009
- Article
Marketing and Innovations Management: An Integrated Perspective
By: Elie Ofek and Olivier Toubia
Ofek, Elie, and Olivier Toubia. "Marketing and Innovations Management: An Integrated Perspective." Foundations and Trends® in Marketing 4, no. 2 (2009): 77–128.
- Fast Answer
Companies: social responsibility
Where can I find social responsibility ratings and reports for companies? The following databases rate or rank the social responsibility of companies: MSCI GMI Ratings: GMI Ratings, formerly known as... View Details
- 01 Apr 2009
- News
Professor James Austin Wins Social Entrepreneurship Award
- 28 Mar 2004
- Research & Ideas
HBS Celebrates Social Enterprise Initiative
When Harvard Business School launched its Social Enterprise Initiative (SEI) in 1993-1994, few academic institutions were conducting serious research and teaching about how to create social value through the... View Details
Keywords: by Manda Salls
- Article
Relational Reconciliation: Socializing Others Across Demographic Differences
By: Lakshmi Ramarajan and Erin M. Reid
In demographically diverse organizations, employees charged with socializing others—
socialization agents—must navigate a deep tension between the organization’s needs to
integrate individuals into a collective and individuals’ needs for recognition of their
unique... View Details
Ramarajan, Lakshmi, and Erin M. Reid. "Relational Reconciliation: Socializing Others Across Demographic Differences." Academy of Management Journal 63, no. 2 (April 2020): 356–385.
- November 2011
- Article
The Role of the Board in Accelerating the Adoption of Integrated Reporting
By: Robert G. Eccles and George Serafeim
This report examines the concept of integrated reporting and its current state of adoption around the globe. It also discusses the benefits to both companies and society and recommends ways boards can help their organizations accelerate the implementation of integrated... View Details
Keywords: Cost vs Benefits; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Social Issues; Global Range; Adoption
Eccles, Robert G., and George Serafeim. "The Role of the Board in Accelerating the Adoption of Integrated Reporting." Director Notes (The Conference Board) (November 2011).
- October 2008 (Revised September 2009)
- Supplement
Procter & Gamble in the 21st Century (C): Integrating Gillette
By: Rosabeth M. Kanter and Matthew Bird
P&G had used its purpose, values, and principles (PVP) to prepare for the physical integration of Gillette prior to the change of control. The execution of these plans posed numerous challenges in global business units as well as in individual country organizations.... View Details
Keywords: Mergers and Acquisitions; Change Management; Globalized Firms and Management; Organizational Change and Adaptation; Conflict and Resolution; Business Strategy; Corporate Strategy; Integration
Kanter, Rosabeth M., and Matthew Bird. "Procter & Gamble in the 21st Century (C): Integrating Gillette." Harvard Business School Supplement 309-032, October 2008. (Revised September 2009.)