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Show Results For
- All HBS Web
(2,230)
- People (5)
- News (279)
- Research (1,680)
- Events (4)
- Multimedia (2)
- Faculty Publications (937)
- 16 Mar 2011
- Working Paper Summaries
Driven by Social Comparisons: How Feedback about Coworkers’ Effort Influences Individual Productivity
- January 2018 (Revised January 2021)
- Background Note
Customer Lifetime Social Value (CLSV)
By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
- 01 Jan 2017
- News
Sphere of Influence
incubators that offer training, education, and networking opportunities to women of all backgrounds and social classes. “For a program to succeed, it needs to be integrated—through partnerships—into local communities and within... View Details
- Article
Dynamic Multi-Relational Chinese Restaurant Process for Analyzing Influences on Users in Social Media
By: Himabindu Lakkaraju, Indrajit Bhattacharya and Chiranjib Bhattacharyya
Lakkaraju, Himabindu, Indrajit Bhattacharya, and Chiranjib Bhattacharyya. "Dynamic Multi-Relational Chinese Restaurant Process for Analyzing Influences on Users in Social Media." Proceedings of the IEEE International Conference on Data Mining 12th (2012).
- February 2021
- Article
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details
Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception
Buell, Ryan W., and Basak Kalkanci. "How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice." Management Science 67, no. 2 (February 2021): 932–950.
- 2003
- Book Review
A Social Science Perspective to Understanding Ethics in Organizations: A Review of Social Influences on Ethical Behavior in Organizations
By: Dolly Chugh and Max Bazerman
Chugh, Dolly, and Max Bazerman. "A Social Science Perspective to Understanding Ethics in Organizations: A Review of Social Influences on Ethical Behavior in Organizations." Contemporary Psychology 48 (2003): 426–429.
- 2014
- Working Paper
Speaking of Corporate Social Responsibility
By: Hao Liang, Christopher Marquis, Luc Renneboog and Sunny Li Sun
We argue that the language spoken by corporate decision makers influences their firms' social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future.... View Details
Keywords: Language; Future-Time-Reference; Categories; Culture; Corporate Social Responsibility; Sustainability; Communication; Corporate Social Responsibility and Impact
Liang, Hao, Christopher Marquis, Luc Renneboog, and Sunny Li Sun. "Speaking of Corporate Social Responsibility." Harvard Business School Working Paper, No. 14-082, March 2014.
- May–June 2023
- Article
Unmasking Behaviors During the Pandemic with Video Analytics
By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan
In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down viral transmission. People complied to varying extents, and their reactions may have been driven by a variety of psychological factors.... View Details
Zhang, Shunyuan, Kaiquan Xu, and Kannan Srinivasan. "Unmasking Behaviors During the Pandemic with Video Analytics." Marketing Science 42, no. 3 (May–June 2023): 440–450.
- June 2008
- Article
Psychological Influence in Negotiation: An Introduction Long Overdue
By: Deepak Malhotra and Max H. Bazerman
This paper discusses the causes and consequences of the (surprisingly) limited extent to which social influence research has penetrated the field of negotiation and then presents a framework for bridging the gap between these two literatures. The paper notes that one... View Details
Keywords: Social Issues; Research; Framework; Negotiation Tactics; Decisions; Power and Influence; Behavior; Ethics
Malhotra, Deepak, and Max H. Bazerman. "Psychological Influence in Negotiation: An Introduction Long Overdue." Journal of Management 34, no. 3 (June 2008): 509–531.
- 22 Jan 2014
- Working Paper Summaries
Separating Homophily and Peer Influence with Latent Space
- 2021
- Article
Fair Influence Maximization: A Welfare Optimization Approach
By: Aida Rahmattalabi, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice and Milind Tambe
Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization techniques have been proposed... View Details
Rahmattalabi, Aida, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice, and Milind Tambe. "Fair Influence Maximization: A Welfare Optimization Approach." Proceedings of the AAAI Conference on Artificial Intelligence 35th (2021).
- 08 Feb 2008
- Working Paper Summaries
Psychological Influence in Negotiation: An Introduction Long Overdue
Keywords: by Deepak Malhotra & Max H. Bazerman
- January 2005 (Revised June 2005)
- Case
Zipcar: Influencing Customer Behavior
By: Frances X. Frei and Hanna Rodriguez-Farrar
At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details
Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States
Frei, Frances X., and Hanna Rodriguez-Farrar. "Zipcar: Influencing Customer Behavior." Harvard Business School Case 605-054, January 2005. (Revised June 2005.)
- June 2024
- Case
Metub: Scaling Influence beyond Vietnam
By: Paul A. Gompers and Shu Lin
Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details
Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia
Gompers, Paul A., and Shu Lin. "Metub: Scaling Influence beyond Vietnam." Harvard Business School Case 824-137, June 2024.
- Research Summary
Social Learning
One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others. Social learning takes many forms. Probably most obvious is word of mouth—the advice and... View Details
- March 2006
- Background Note
Influencing Customer Behavior in Service Operations
By: Frances X. Frei and Amy C. Edmondson
Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
- Article
Diversity Thresholds: How Social Norms, Visibility, and Scrutiny Relate to Group Composition
By: Edward H. Chang, Katherine L. Milkman, Dolly Chugh and Modupe Akinola
Across a field study and four experiments, we examine how social norms and scrutiny affect decisions about adding members of underrepresented populations (e.g., women, racial minorities) to groups. When groups are scrutinized, we theorize that decision makers strive to... View Details
Keywords: Social Norms; Impression Management; Groups and Teams; Governing and Advisory Boards; Diversity; Gender; Decision Making
Chang, Edward H., Katherine L. Milkman, Dolly Chugh, and Modupe Akinola. "Diversity Thresholds: How Social Norms, Visibility, and Scrutiny Relate to Group Composition." Academy of Management Journal 62, no. 1 (February 2019): 144–171.
- December 2002
- Article
Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response
By: Mark R. Forehand, Rohit Deshpandé and Americus Reed III
Forehand, Mark R., Rohit Deshpandé, and Americus Reed III. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied Psychology 87, no. 6 (December 2002): 1086–1099.
- December 2015
- Article
Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises
By: Julie Battilana, Metin Sengul, Anne-Claire Pache and Jacob Model
We examine the factors that influence the social performance of hybrid organizations that pursue a social mission, and sustain their operations through commercial activities, by studying work integration social enterprises (WISEs). We argue that social imprinting and... View Details
Keywords: Hybrid Organizations; Social Enterprise; Social Entrepreneurship; Organizations; Performance Productivity
Battilana, Julie, Metin Sengul, Anne-Claire Pache, and Jacob Model. "Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises." Academy of Management Journal 58, no. 6 (December 2015): 1658–1685.