Publications

Article

Physical and Situational Inequality on Airplanes Predict Air Rage

By: K. A. DeCelles and Michael I. Norton

We posit that the modern airplane is a social microcosm of class-based society, and that the increasing incidence of “air rage” can be understood through the lens of inequality. Research on inequality typically examines the effects of relatively fixed, macrostructural... View Details

Keywords: Physical Inequality; Equality and Inequality; Behavior; Air Transportation; Situation or Environment

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Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

February 2007
Module Note

The Secret Sharer Summary: Earning Legitimacy

By: Sandra J. Sucher

A summary of the major themes discussed in the tenth class of The Moral Leader (EC curriculum). View Details

Keywords: Ethics; Power and Influence; Moral Sensibility

Teaching Interest

Micro Topics in Organizational Behavior

By: Alison Wood Brooks

Micro Topics in Organizational Behavior is a PhD seminar course exploring current and seminal research on individual, dyadic, small group, and intra-organizational behavior. Examples of topics at the individual level include emotions, cognition, and behavioral... View Details

March 1998
Teaching Note

Personality Types: The Myers-Briggs Type Indicator (TN)

By: David A. Thomas and Emily Heaphy

Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details

Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration

October 2004 (Revised May 2006)
Case

Transforming Singapore's Public Libraries (Abridged)

By: Lynda M. Applegate and Roger H. Hallowell

The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human-resources management, and marketing approaches unusual for government agencies. View Details

Keywords: Transformation; Organizational Change and Adaptation; Service Delivery; Marketing Strategy; Competitive Advantage; Human Resources; Information Technology; Nonprofit Organizations; Public Administration Industry; Singapore

21 Oct 2011
Working Paper Summaries

Market Interest in Nonfinancial Information

Keywords: by Robert G. Eccles, Michael P. Krzus & George Serafeim

October 2001
Case

Transforming Singapore's Public Libraries

By: Roger H. Hallowell, Neo Boon Siong and Carin-Isabel Knoop

The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human resources management, and marketing approaches unusual for governmental agencies. View Details

Keywords: Nonprofit Organizations; Marketing Strategy; Information Technology; Transformation; Books; Human Resources; Government and Politics; Public Administration Industry; Singapore

2015
Working Paper

Crowdfunding as 'Donations': Theory & Evidence

By: Kevin J. Boudreau, Lars Bo Jeppesen, Toke Reichstein and Francesco Rullani

For a wide class of crowdfunding approaches, we argue that the reward structure (for funders) is closer to that of charitable donations to public goods than it is to traditional entrepreneurial finance. Many features of the design of crowdfunding platforms can... View Details

Keywords: Crowdfunding Platforms; Entrepreneurial Finance; Free-riding; Voluntary Contributions To Public Goods; Online Technology; Entrepreneurship; Social and Collaborative Networks; Finance; Philanthropy and Charitable Giving

SSRN

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Article

Creating Value in the Age of Distributed Capitalism

By: Shoshana Zuboff

Capitalism is a book of many chapters—and we are beginning a new one. Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet. When a majority of people want things that remain priced at a... View Details

Keywords: Value Creation; Economic Systems; Transformation

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August 2011
Case

Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Denise Frazer's Perspective

By: Joshua D. Margolis and Anthony J. Mayo

Denise Frazer and Paolo Canto, two HBS students, have decided to give each other feedback on their class participation. While Denise believes that she has provided concrete, actionable feedback to Paolo, she does not feel that Paolo is reciprocating. His feedback is... View Details

Keywords: Interpersonal Communication; Perspective; Outcome or Result; Performance Evaluation

Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

May 1997
Supplement

Suzanne de Passe at Motown Productions

By: Linda A. Hill and Mara Willard

Suzanne de Passe talks to an MBA class in October 1996 and discusses her perspective on leadership, her experience making "Lonesome Dove," and her company: de Passe Entertainment. Designed for use with Suzanne de Passe at Motown Productions (A) (9-487-042), (A1)... View Details

Keywords: Leadership; Perspective; Organizational Culture; Personal Development and Career; Entertainment and Recreation Industry

August 1978 (Revised December 1986)
Case

Assistant Professor Graham and Ms. Macomber (A)

By: C. R. Christensen

A student takes a position on a case which is in conflict with the other students' conclusions. The professor believes the student's answer is correct but does not indicate so in class. As a result, the student withdraws from further class participation. View Details

Keywords: Conflict Management; Interpersonal Communication; Leadership Style; Emotions; Education Industry

August 2011
Case

Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Paolo Canto's Perspective

By: Joshua D. Margolis and Anthony J. Mayo

Denise Frazer and Paolo Canto, two HBS students, have decided to give each other feedback on their class participation. While Paolo believes that he has been sensitive to Denise in providing feedback, he does not feel that Denise is reciprocating. Her feedback seems to... View Details

Keywords: Interpersonal Communication; Perspective; Outcome or Result; Performance Evaluation

May 2013
Case

Bridgewater Associates

By: Jeffrey T. Polzer and Heidi K. Gardner

Bridgewater Associates was the world's largest hedge fund with approximately $120 billion in assets under management in mid-2012, and its leaders attribute its record-beating performance to the firm's culture of "radical transparency." The founder, Ray Dalio, was... View Details

Keywords: Management Style; Motivation and Incentives; Management Practices and Processes; Organizational Culture; Performance; Leadership Style; Investment; Financial Services Industry