Publications

May 2020
Teaching Note

Big Boom Beverages: Fight or Flight? (Brief Case)

By: Stephen A. Greyser and William Ellet

Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

contributions to society, says Harvard Business School Assistant Professor Frank Nagle. Doing so will encourage companies to spend more time working to make the world a better place, he says. Nagle points to the use of free and open... View Details

Keywords: by Lane Lambert

08 Dec 2020
Research & Ideas

Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

field studies, researchers tend to think that workers submit resumes to open positions. In fact, scholars have learned a lot about discrimination in labor markets by sending resumes to job postings to see who gets called back and who doesn’t. As Harvard Business School... View Details

Keywords: by Michael Blanding; Employment

16 Dec 2019
Research & Ideas

Taking on the Taboos That Keep Women Out of India's Workforce

In India’s rural villages, social norms dictate that women are to remain in the home, not out and about—and definitely not working. If a woman is seen working outside the home, her neighbors might think she’s a bad mother. They might also... View Details

Keywords: by Julia Hanna

April 2023
Technical Note

An Art & A Science: How to Apply Design Thinking to Data Science Challenges

By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li

We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure... View Details

Keywords: Decision Making; Framework; Analytics and Data Science

2020
Book

Work, Mate, Marry, Love: How Machines Shape Our Human Destiny

By: Debora L. Spar

Covering a time frame that ranges from 8000 BC to the present, and drawing upon both Marxist and feminist theories, the book argues that nearly all the decisions we make in our most intimate lives—whom to marry, how to have children, how to have sex, how to think about... View Details

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

that if she lost her job, she couldn't pay her children's school fees or pay for a doctor," says Pomeranz, an assistant professor in entrepreneurial management at Harvard Business School. “How can we understand what projects work to... View Details

Keywords: by Kim Girard

February 2004 (Revised December 2004)
Exercise

Developmental Network Questionnaire

By: Monica C. Higgins and John Galvin

The Developmental Network Questionnaire is an instrument designed to reveal information about the sources of developmental assistance in an individual's career. Teaching Purpose: To facilitate a session on developmental relationships. Includes color exhibits. View Details

Keywords: Personal Development and Career; Social and Collaborative Networks

Teaching Interest

Overview

Laura taught undergraduate Military Leadership and Intro to Sociology for 6 and 4 semesters, respectively, at the United States Military Academy (West Point) from 2013-2016 (see course descriptions and links below). She was promoted from instructor to Assistant... View Details

October 1997 (Revised January 1998)
Case

Oxfam America

By: James E. Austin and James Kondo

Oxfam America, a nongovernmental organization providing grant assistance to organizations fighting hunger, poverty, and their causes, was engaged in a new strategy formulation process, led by its new president. View Details

Keywords: Change; Situation or Environment; Non-Governmental Organizations; Strategy

May 2004 (Revised July 2004)
Case

IBM On Demand Community

By: John A. Quelch

The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details

Keywords: Nonprofit Organizations; Social Marketing; Computer Industry

23 Jul 2001
Research & Ideas

Looking for CEOs in All the Wrong Places

him and one of its board members? Understanding the dynamics of the CEO search process, as well as the ways in which chief executive turnover influences corporate performance, has been the goal of recent research by HBS assistant... View Details

Keywords: by Peter K. Jacobs; Employment

December 1997 (Revised October 2008)
Case

Wolfgang Keller at Konigsbrau-TAK (A)

By: John J. Gabarro

Wolfgang Keller, manager of the Ukrainian subsidiary of a German beer company, faces a managerial dilemma. His subordinate, Dmitri Brodsky, is a talented and experienced commercial director who is not meeting his goals expediently and often requires considerable... View Details

Keywords: Business Subsidiaries; Performance Evaluation; Management Style; Managerial Roles; Behavior; Conflict Management; Situation or Environment; Failure; Employee Relationship Management; Food and Beverage Industry; Ukraine; Germany

Article

Know Your Customers' 'Jobs to Be Done'

By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan

Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create... View Details

Keywords: Customer Relationship Management

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July 2014
Case

BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)

By: Srikant Datar, Saloni Chaturvedi and Caitlin Bowler

Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details

Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Growth and Development Strategy; Philanthropy and Charitable Giving; Medical Devices and Supplies Industry; Health Industry; India

12 Dec 2006
First Look

First Look: December 12, 2006

Set Harvard Business School Exercise 807-036 Purchase this exercise: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807036 PublicationsDisruptive Innovation for Social Change Authors:Clayton M. Christensen, Heiner... View Details

Keywords: Martha Lagace

25 Apr 2023
Cold Call Podcast

Using Design Thinking to Invent a Low-Cost Prosthesis for Land Mine Victims

Keywords: Re: Srikant M. Datar; Health; Medical Devices & Supplies

March 2010 (Revised August 2010)
Case

Systems Infrastructure at Google (A)

By: Linda A. Hill and Emily Stecker

This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application... View Details

Keywords: Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Leadership Development; Product Design; Groups and Teams; Creativity; Motivation and Incentives; Competitive Strategy; Technology Industry; United States