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Show Results For
- All HBS Web
(64)
- News (25)
- Research (27)
- Multimedia (1)
- Faculty Publications (13)
- Profile
Olivia Melendez
to cast her next blockbuster hit. Then in 7th grade, a psychic at my friend’s birthday party predicted I’d go on to become a soap opera star. I guess I’m still waiting for my shot What is your favorite childhood memory? There’s a home... View Details
- Profile
Allen Yang
Johannesburg—where they helped their host—a South African home-products company, develop new soap product ideas that would appeal to its core base: middle- and lower-income South Africans. "That's what was so interesting about our... View Details
- 29 Mar 2023
- News
Giving Hope and Comfort
morning and go through the day worried about how they look, smell, or feel because they can't afford a bar of soap or a tube of toothpaste." Between 2011 and 2015, Feingold estimates, the nonprofit supplied 100,000 items to social-service... View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
2002 he was CEO of Philips China, Hong Kong, and Taiwan. He pointed to Unilever's early experience in China as a cautionary tale. Unilever had done well selling high-end soap products elsewhere, but in China it had a difficult time... View Details
Keywords: by Julie Jette
- 26 May 2016
- News
Alan F. Horn, MBA 1971
Honorary Doctor of Fine Arts from Union College 2012 Named Chairman, The Walt Disney Studios Chairman, The Walt Disney Studios After two years working on the Ivory Soap account at Procter & Gamble, Alan Horn was approached by Hollywood... View Details
Keywords: Susan Young
- 02 May 2018
- Blog Post
Should Companies Disclose Employee Compensation?
situation came to light when the negotiation leaked. (The dispute was apparently resolved when Wahlberg agreed to donate his $1.5 million to Time’s Up Legal Defense Fund.) This Hollywood soap opera raises an interesting question. If the... View Details
Keywords: All Industries
- Web
The Art of "Posting" - The Art of American Advertising
advertising went hand in hand. As one lithographer explained, “True, our pictures are many of them for the soap manufacturer, the insurance companies, and the patent-medicine man; but we try in our way to be educators of the people, and... View Details
- 01 Oct 2000
- News
Books
his creation of multidivisional structures present a fascinating portrait of one of the century's most impressive business minds. Neil McElroy and D. Paul ("Doc") Smelser of Procter & Gamble introduced soap operas to radio and television... View Details
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
Handwashing By: Hussam, Reshmaan, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol Abstract—Regular handwashing with soap is believed to have substantial impacts on child health in the developing world. Most handwashing campaigns have... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2008
- News
Reimagining China and India
most storied multinationals in the West have, by and large, fallen flat on their face. There are some exceptions, but not a huge number. I have a theory of why this is the case. If you come in and say, “I need to sell you soap,” you may have better soap, but there’s... View Details
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
bar soap or running shoes, and make a list of what is different between the products within the category. The list may be long, but an overwhelming number of those differences will almost certainly be trifling. When a category reaches... View Details
Keywords: by Sarah Jane Gilbert
- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
- 01 Dec 1999
- News
A Class Act
both. William D. Washburn (MBA '34) February 1961 Heard from Pete Foster, who continues to operate very successfully as a brand man for Procter & Gamble's Germasetic Dreft Soap - which is especially for diapers. His wife reports adequate... View Details
Keywords: Nancy O. Perry
- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details
Keywords: by Martha Lagace
- 12 Jan 2015
- News
Good Investments
total income. There’s also a halo effect: Anyone who uses the booth to, say, make a bank deposit might also remember to pick up shampoo or soap from her store. Reyes’s booth is one of about 600 installed in mom-and-pop stores in Mexico... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
paging capability," predicts the genial Hostetter, who will remain Continental's chairman and CEO. "I look forward to the challenge." « Back Healthy Returns In 1957, when Lloyd E. Cotsen (MBA '57) joined Los Angelesbased Natone, his father-in-law's specialty cosmetics... View Details
- 01 Mar 2011
- News
Local Hero
understands fans’ fascination with what he calls “the rolling soap opera” of the prolonged baseball season. He still can’t quite believe it when he sees baseball icons such as Willie Mays (who serves as an official ambassador for the... View Details
- 01 Jun 2006
- News
India Arrives
it had to do with how to make it through the various government gateposts in order to obtain a license.” ANAND MAHINDRA with the Scorpio, Mahindra & Mahindra's popular entry in the SUV market. India's growing middle class is driving demand for consumergoods across the... View Details
Keywords: Julia Hanna