Publications

Publications

Filter Results: (52) Arrow Down

Show Results For

← Page 3 of 52 Results
Sort by

Are you looking for?

→Search All HBS Web
  • 28 Apr 2014
  • Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

"My goal is to get athletes—and kids who are thinking about becoming athletes—to start thinking of themselves as businesses and not just athletes," he said. Sherman took the opportunity, as he has in previous public forums, to talk about how much he loves... View Details
Keywords: by Carmen Nobel; Sports
  • 22 Jul 2015
  • Research & Ideas

Name Your Price. Really.

of experiments—including a field experiment where she posed with students as snack bar employees—Santana found that by subtly manipulating the environment, sellers can dramatically change what some buyers are willing to pay. Retailers are... View Details
Keywords: by Michael Blanding; Consumer Products
  • 13 Feb 2013
  • Research & Ideas

5 Weight Loss Tips From Behavioral Economists

Those wearing a heavy backpack were more likely to choose healthy snacks over potentially guilt-inducing fattening ones. For a detailed account of the experiment, see "The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced... View Details
Keywords: by Carmen Nobel
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love artificially colored View Details
Keywords: by Carmen Nobel; Consumer Products
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

encourage voter turnout among customers, similar to Facebook's Election Day notifications or Lyft’s discounted rides to polling stations. Support election administration by donating resources such as ballot boxes, office supplies, and View Details
Keywords: by Rachel Layne
  • 26 Mar 2013
  • First Look

First Look: March 26

Street (OWS), a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers' cooperative in 2005 into a branded snack foods manufacturer on the strength of a series of... View Details
Keywords: Sean Silverthorne
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

Business School. Guerra was vice president of Operations at Evans Food, a $100 million company, which produced pork rinds-salty snacks made out of pork skin-sold at some of the largest U.S. retailers such as HEB, Meijer, ALDI, and... View Details
Keywords: Carmen Nobel
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

Additionally, wearing a heavy backpack affected participants' behavior. Specifically, it led them to be more likely to choose healthy snacks over guilt-inducing ones and boring tasks over fun ones. It also led participants to cheat less.... View Details
Keywords: Sean Silverthorne
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product in Japan, Kakinotane, as well as... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

(e.g., cereal) products, and they are being courted by two major players in each category. With an award-winning snack bar in their hands, they are now debating whether they should delve further in to the ready-to-eat category. It is a... View Details
Keywords: Dina Gerdeman
  • 23 Mar 2010
  • First Look

First Look: March 23

David E. Bell and Mary ShelmanHarvard Business School Case 510-013 CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development... View Details
Keywords: Martha Lagace
  • 14 Feb 2012
  • First Look

First Look: February 14

make its core snack and soft drink products healthier), while at the same time maintaining short-term profitability. The evolution of the product portfolio was part of a larger effort to implement a new strategic vision, encapsulated in... View Details
Keywords: Carmen Nobel

Are you looking for?

→Search All HBS Web