Publications

August 1994 (Revised December 1996)
Case

Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details

Keywords: Strategy; Crime and Corruption; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; Venezuela

November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry

April 1990 (Revised August 1993)
Case

NIKE in China (Abridged)

By: James E. Austin

Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details

Keywords: Strategy; Production; Manufacturing Industry; Consumer Products Industry; China; United States

September 1985 (Revised October 1988)
Case

NIKE in China

By: James E. Austin and Francis Aguilar

Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details

Keywords: Strategy; Production; Manufacturing Industry; China; United States

Find at Harvard

January 1980 (Revised April 1994)
Case

New Balance Athletic Shoes

By: Kim B. Clark

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details

Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland