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Publications

Publications

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  • All HBS Web  (945)
    • News  (122)
    • Research  (677)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (459)

Show Results For

  • All HBS Web  (945)
    • News  (122)
    • Research  (677)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (459)
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  • 01 Jun 2001
  • News

HBS Press Books in Brief

of customer-equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems. A comprehensive guide to managing customer portfolios across segments and over time,... View Details
Keywords: Publishing Industries (except Internet); Information
  • 28 May 2019
  • News

From Das’s Desk

will expand our collaboration with Executive Education to promote a selection of its topic-specific programs to relevant segments of the alumni community. Together we will find new ways to bring the best of HBS to you whenever you need... View Details
  • 01 Feb 1999
  • News

HBS Alumni Association Board of Directors: President's Report

through an evaluation of the School's current marketing strategy, including the vehicles used to communicate with alumni. The committee agreed that while the School has a comprehensive and valuable array of services for its graduates, a large View Details
  • 01 Sep 2018
  • News

In My Humble Opinion: In the Deal

precious,” says Khan, who focuses primarily on software. “It’s been an incredible segment to invest in over the last few years—cloud software in particular, because these are high-gross margin businesses with low costs and long, recurring... View Details
Keywords: Julia Hanna
  • 01 Jun 2000
  • News

Going Public: Shari P. Hubert

Dartmouth, Hubert moved up the ranks at Merck and was working as a customer segment manager in employer marketing when she decided to apply to HBS. The most crucial lesson she has learned at HBS is the importance of knowing how to... View Details
Keywords: Deborah Blagg
  • 04 Sep 2019
  • News

Impact: Where Science and Business Intersect

The creation, commercialization, and scaling of science-based enterprises will be a crucial segment of the global economy in the decades to come. Harvard Business School—through its educational programs, the research of its faculty... View Details
  • 01 Jun 2016
  • News

Faculty Q&A: That’s Classic

“For the Romans, being an emperor is all about contradictions, because they’ve got to be wildly ambitious, almost a lunatic, but they also have to...consult their peers and carefully use every segment of Roman society.” What can MBAs... View Details
Keywords: Julia Hanna
  • 01 Mar 2008
  • News

Alumni Books

four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking markets that matter; selecting... View Details
Keywords: Noel Capon; Publishing Industries (except Internet); Information
  • 01 Oct 1997
  • News

Terence P. Stewart

these are grievances that demand redress," he emphasizes, "not deferential surrender to 'market forces.'" Seated at a conference table in his downtown office, the tall, soft-spoken Stewart explains, "Some people believe that if a segment... View Details
Keywords: Garry Emmons
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the money is.” Pursue the View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 15 Aug 2017
  • News

The Category Kingmaker

Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
Keywords: Data Processing, Hosting, and Related Services; Information; Corporate Services
  • 08 May 2015
  • News

Prestige brands can expand their reach—and make their core customers proud

Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the brand in the... View Details
  • 01 Dec 2012
  • News

Alumni Book Briefs

marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging consumers through... View Details
Keywords: Broadcasting (except Internet); Information
  • 01 Jun 2004
  • News

Strengthening Ties with Executive Education Graduates

to better understand the needs of this large and important segment of the HBS community. I want to use the balance of this letter to update you on the committee’s impressive progress. I’ll go into similar detail about the other committees... View Details
Keywords: Ted Fischer; Alumni Association Board of Directors; committee; Colleges, Universities, and Professional Schools; Educational Services
  • 15 Nov 2016
  • News

Enabling the Dream of Building A Healthy Future for India

Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (MBA 2017) wants to launch a medical technology startup in India that will help revolutionize health care in her native country. “Multinational companies dominate the... View Details
  • 01 Feb 2002
  • News

If You're #1, Watch Out

such parts presents only marginal profit opportunity. Staying in the innovative segment of an industry may mean, in fact, manufacturing a key subsystem and even becoming a provider to competitors. The willingness to make such shifts and... View Details
Keywords: Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
  • 26 Jan 2021
  • News

Clubs See Wealth in FemTech; Health Care Alumni Look at COVID Response

FemTech, the segment of the health care and life sciences industry focused on women’s health. A combined 175 alumni attended the discussions which featured alumni panelists who are investing in, or leading, companies in the FemTech space.... View Details
Keywords: Margie Kelley
  • 01 Oct 2000
  • News

Laura Scher of Working Assets

debate each month, about which customers may voice their concern to key decision-makers through free calls and easy-to-send letters. "Thanks to the HBS course Managing in a Competitive Environment, I knew the importance of segmenting the... View Details
Keywords: Marguerite Rigoglioso
  • 22 Feb 2022
  • News

An Rx for Small Business Recovery

first-year MBA students will travel to 15 cities across the United States to work on projects that involve the design of a new product, service, or experience for a local segment of that city’s population. Students will partner with... View Details
Keywords: Deborah Blagg
  • 01 Aug 2002
  • News

Marilynn Davis (MBA '82)

in the middle of a recession, and we have seen a lot of changes,” noted Davis, who is now EVP and manager of the consumer banking segment at FleetBoston Financial Corporation. “We've spent our careers in a climate of heightened... View Details
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