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Publications

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  • All HBS Web  (947)
    • News  (122)
    • Research  (677)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (460)

Show Results For

  • All HBS Web  (947)
    • News  (122)
    • Research  (677)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (460)
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  • 01 Jun 2001
  • News

HBS Press Books in Brief

of customer-equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems. A comprehensive guide to managing customer portfolios across segments and over time,... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Sep 2008
  • News

Knowledge Integration Rules at Yale

segment called Orientation to Management, a general introduction to concepts, tools, and problem-framing methodologies. In addition, students work on developing interpersonal skills needed to be an effective leader. The next twelve weeks,... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Feb 2001
  • News

Volunteers Crack Case, Consider School's Future

HBS itself. Should the School set up international centers or develop in-country partners and sublicense its brand? Do we invest in the physical plant or go virtual campus? Can we be both Rolls Royce and VW? Can we segment the alumni?... View Details
Keywords: Laura Singleton; alumni; volunteers; conferences; cases; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

public forums to what they read. So your strategy to engage this segment would be to de-emphasize blogging and underscore forums, ratings, and reviews. Social networks should be monitored to collect the cyberchatter about your brand. When... View Details
Keywords: Sean Silverthorne; Management
  • 28 May 2019
  • News

From Das’s Desk

will expand our collaboration with Executive Education to promote a selection of its topic-specific programs to relevant segments of the alumni community. Together we will find new ways to bring the best of HBS to you whenever you need... View Details
  • 01 Dec 2017
  • News

Yoga Inc.

consumption ritual around yoga offers opportunities and points of differentiation, whether it’s through classes, accessories, or amenities. Then there’s the question of price points and market segments: “Finding the right consumer segment... View Details
Keywords: Deborah Halber
  • 01 Sep 2018
  • News

In My Humble Opinion: In the Deal

precious,” says Khan, who focuses primarily on software. “It’s been an incredible segment to invest in over the last few years—cloud software in particular, because these are high-gross margin businesses with low costs and long, recurring... View Details
Keywords: Julia Hanna
  • 01 Jun 2000
  • News

Going Public: Shari P. Hubert

Dartmouth, Hubert moved up the ranks at Merck and was working as a customer segment manager in employer marketing when she decided to apply to HBS. The most crucial lesson she has learned at HBS is the importance of knowing how to... View Details
Keywords: Deborah Blagg
  • 01 Dec 2018
  • News

Adapting to Meet Changing Needs

it across in a very limited amount of time—typically threeto five-minute learning segments that build on each other. That turned out to be a complicated challenge,” says Mayo, the Thomas S. Murphy Senior Lecturer of Business... View Details
  • 04 Sep 2019
  • News

What I Do: Keith Cerny (MBA 1991)

programming and niche offerings in jazz and country and western. “Part of what we’re able to do is target small segments in parallel with our big symphonic and summer concert series,” says Cerny, who names the 19th- and 20th-century... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Apr 1998
  • News

Snapshot: Gary DiCamillo, Polaroid's CEO

DiCamillo notes, will be transposing some of the company's formidable technological know-how to the newer segments of the market and offering digital products that fit the user-friendly Polaroid tradition. Two current examples are the... View Details
Keywords: Nancy O. Perry
  • 01 Jun 1999
  • News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth View Details
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the money is.” Pursue the View Details
Keywords: Computer Systems Design and Related Services; Professional Services
  • 01 Oct 1998
  • News

Beyond the Numbers

needed to manage its operations by business instead of by country, strategically reallocating resources. "I also showed them how to look at expenses as a percentage of revenues, something that's commonly done in the packaged-goods industry but that was revolutionary... View Details
Keywords: Eileen K. McCluskey
  • 01 Apr 2002
  • News

HBS Alumni Association Board of Directors: President's Report

electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the School identify the needs of specific View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2016
  • News

Faculty Q&A: That’s Classic

“For the Romans, being an emperor is all about contradictions, because they’ve got to be wildly ambitious, almost a lunatic, but they also have to...consult their peers and carefully use every segment of Roman society.” What can MBAs... View Details
Keywords: Julia Hanna
  • 15 Aug 2017
  • News

The Category Kingmaker

Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
Keywords: Data Processing, Hosting, and Related Services; Information; Corporate Services
  • 22 Feb 2022
  • News

Addressing The Financial Security Gap

was widowed with four young children to support on a teacher’s pension—wrote to her when she learned that BlackRock managed a segment of the New York State Teachers’ Pension Fund. “It said, ‘Dear Anne, please take care of us old teachers.... View Details
Keywords: Jennifer Gillespie
  • 01 Jun 2004
  • News

Strengthening Ties with Executive Education Graduates

to better understand the needs of this large and important segment of the HBS community. I want to use the balance of this letter to update you on the committee’s impressive progress. I’ll go into similar detail about the other committees... View Details
Keywords: Ted Fischer; Alumni Association Board of Directors; committee; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Apr 1999
  • News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

industries or certain segments of the pharmaceutical business. But in many other industries - financial services, education, and health care, for instance - this analytical model is proving extremely helpful in understanding what is... View Details
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