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- All HBS Web
(945)
- News (122)
- Research (677)
- Events (5)
- Multimedia (8)
- Faculty Publications (459)
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- 01 Jun 2001
- News
HBS Press Books in Brief
of customer-equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems. A comprehensive guide to managing customer portfolios across segments and over time,... View Details
- 28 May 2019
- News
From Das’s Desk
will expand our collaboration with Executive Education to promote a selection of its topic-specific programs to relevant segments of the alumni community. Together we will find new ways to bring the best of HBS to you whenever you need... View Details
- 01 Feb 1999
- News
HBS Alumni Association Board of Directors: President's Report
through an evaluation of the School's current marketing strategy, including the vehicles used to communicate with alumni. The committee agreed that while the School has a comprehensive and valuable array of services for its graduates, a large View Details
- 01 Sep 2018
- News
In My Humble Opinion: In the Deal
precious,” says Khan, who focuses primarily on software. “It’s been an incredible segment to invest in over the last few years—cloud software in particular, because these are high-gross margin businesses with low costs and long, recurring... View Details
Keywords: Julia Hanna
- 01 Jun 2000
- News
Going Public: Shari P. Hubert
Dartmouth, Hubert moved up the ranks at Merck and was working as a customer segment manager in employer marketing when she decided to apply to HBS. The most crucial lesson she has learned at HBS is the importance of knowing how to... View Details
Keywords: Deborah Blagg
- 04 Sep 2019
- News
Impact: Where Science and Business Intersect
The creation, commercialization, and scaling of science-based enterprises will be a crucial segment of the global economy in the decades to come. Harvard Business School—through its educational programs, the research of its faculty... View Details
- 01 Jun 2016
- News
Faculty Q&A: That’s Classic
“For the Romans, being an emperor is all about contradictions, because they’ve got to be wildly ambitious, almost a lunatic, but they also have to...consult their peers and carefully use every segment of Roman society.” What can MBAs... View Details
Keywords: Julia Hanna
- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking markets that matter; selecting... View Details
- 01 Oct 1997
- News
Terence P. Stewart
these are grievances that demand redress," he emphasizes, "not deferential surrender to 'market forces.'" Seated at a conference table in his downtown office, the tall, soft-spoken Stewart explains, "Some people believe that if a segment... View Details
Keywords: Garry Emmons
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the money is.” Pursue the View Details
- 15 Aug 2017
- News
The Category Kingmaker
Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the brand in the... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging consumers through... View Details
- 01 Jun 2004
- News
Strengthening Ties with Executive Education Graduates
to better understand the needs of this large and important segment of the HBS community. I want to use the balance of this letter to update you on the committee’s impressive progress. I’ll go into similar detail about the other committees... View Details
- 15 Nov 2016
- News
Enabling the Dream of Building A Healthy Future for India
Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (MBA 2017) wants to launch a medical technology startup in India that will help revolutionize health care in her native country. “Multinational companies dominate the... View Details
- 01 Feb 2002
- News
If You're #1, Watch Out
such parts presents only marginal profit opportunity. Staying in the innovative segment of an industry may mean, in fact, manufacturing a key subsystem and even becoming a provider to competitors. The willingness to make such shifts and... View Details
- 26 Jan 2021
- News
Clubs See Wealth in FemTech; Health Care Alumni Look at COVID Response
FemTech, the segment of the health care and life sciences industry focused on women’s health. A combined 175 alumni attended the discussions which featured alumni panelists who are investing in, or leading, companies in the FemTech space.... View Details
Keywords: Margie Kelley
- 01 Oct 2000
- News
Laura Scher of Working Assets
debate each month, about which customers may voice their concern to key decision-makers through free calls and easy-to-send letters. "Thanks to the HBS course Managing in a Competitive Environment, I knew the importance of segmenting the... View Details
Keywords: Marguerite Rigoglioso
- 22 Feb 2022
- News
An Rx for Small Business Recovery
first-year MBA students will travel to 15 cities across the United States to work on projects that involve the design of a new product, service, or experience for a local segment of that city’s population. Students will partner with... View Details
Keywords: Deborah Blagg
- 01 Aug 2002
- News
Marilynn Davis (MBA '82)
in the middle of a recession, and we have seen a lot of changes,” noted Davis, who is now EVP and manager of the consumer banking segment at FleetBoston Financial Corporation. “We've spent our careers in a climate of heightened... View Details