Search - Publications - Faculty & Research

2011
Article

Bias in Search Results?: Diagnosis and Response

By: Benjamin Edelman

I explore allegations of search engine bias, including understanding a search engine's incentives to bias results, identifying possible forms of bias, and evaluating methods of verifying whether bias in fact occurs. I then consider possible legal and policy responses,... View Details

Keywords: Prejudice and Bias; Motivation and Incentives; Outcome or Result; Markets; Legal Liability; Policy; Search Technology; Performance Evaluation; Governing Rules, Regulations, and Reforms

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July 2009
Teaching Note

Microsoft's Search (TN)

By: Jan W. Rivkin and Eric J. Van den Steen

Teaching Note for [709461]. View Details

Keywords: Competition; Digital Marketing; Internet and the Web; Strategy; Markets; Computer Industry; Information Technology Industry

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20 Dec 2023
Video

Chat GPT for Job Searching Short

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their... View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

February 2007
Article

Strategic Bidder Behavior in Sponsored Search Auctions

By: Benjamin Edelman and Michael Ostrovsky

We examine sponsored search auctions run by Overture (now part of Yahoo!) and Google and present evidence of strategic bidder behavior in these auctions. Between June 15, 2002, and June 14, 2003, we estimate that Overture's revenue from sponsored search might have been... View Details

Keywords: Auctions; Strategy; Behavior; Revenue; Performance Efficiency; Bids and Bidding; Search Technology

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May 2023
Article

Self-Preferencing at Amazon: Evidence from Search Rankings

By: Chiara Farronato, Andrey Fradkin and Alexander MacKay

We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details

Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding

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01 Sep 2014
News

In Search of Innovation

Many of the innovations needed to increase the quality of health care in the United States while reducing its cost already exist, says Professor Richard Hamermesh, faculty cochair of the Forum on Health Care Innovation. “There are pockets of excellence, but they are... View Details

Keywords: April White; faculty research

March 2018 (Revised July 2018)
Case

Greenlight Biosciences: In Search of Impact Investment

By: Michael Chu, Annelena Lobb and Joni Coughlin

Greenlight Biosciences, a biotech company, is in search of impact investment for its next round of financing. View Details

Keywords: Impact Investment; Investment; Environmental Sustainability; Financing and Loans; Biotechnology Industry

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November 1999
Case

Doyle's Dealmaking Dilemma: Negotiating the Job Search

By: James K. Sebenius

MBA student Doyle Williams searches for his ideal job in a private equity group and uses his negotiation skills to try to attain the best possible compensation package. View Details

Keywords: Compensation and Benefits; Job Interviews; Job Search; Negotiation Process; Negotiation Tactics

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Fast Answer

Advanced article search tips

What are the search operators in different article databases? Use these advanced search tips to make your article searching even more powerful! Database View Details

Fast Answer

International Job Search Resources

or screening for HBS alumni (under Education: Colleges/Universities). Additional details about Capital IQ screening. Preqin If you are searching for private equity or venture capital investors, Preqin also offers a simple way to... View Details

March 2011 (Revised March 2013)
Supplement

a-connect: In Search of Talent Partners (B)

By: Robert G. Eccles and Penelope Rossano

The a-connect: In Search of Talent Partners (B) case updates company changes since the (A) case. Key updates include leadership and management appointments and organizational changes. View Details

Keywords: Business Model; Selection and Staffing; Leadership; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Structure; Consulting Industry

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15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

should be spending more money on search ads.” The most measurable form of online advertising are search ads—ads linked with results from search queries—which can translate... View Details

Keywords: by Michael Blanding; Advertising

12 PM – 1 PM EDT, 21 Mar 2023
Webinars: Career

LinkedIn for Job Searching

Data can reveal what matters most in today's job market, and this interactive webinar from CPD and Jeremy Schifeling, LinkedIn's former head of student and alumni education, will share behind-the-scenes insights that can help you optimize LinkedIn for both job hunting... View Details

December 2020
Supplement

Experiment A Box Search

By: Iavor I Bojinov and Karim R. Lakhani

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15 Apr 2013
News

Solving the Search vs. Display Advertising Quandary

04 Feb 2014
News

How Microsoft’s Global Search Ended at Home

Fast Answer

SDC: M&A Database search

How do I search the M&A database in SDC Platinum? Access SDC via LSEG Workspace. Find M&A information by selecting the M&A dataset. SDC's data library allows you to apply numerous filters. Below are some of the most... View Details

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details

Keywords: by Dina Gerdeman; Food & Beverage