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- All HBS Web (1,453)
- Faculty Publications (476)
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Technology & Operations Management - Faculty & Research
Gallino, Nil Karacaoglu and Antonio Moreno May–June 2025 | Article | Manufacturing & Service Operations Management Most online sales worldwide take place in marketplaces that connect sellers and buyers. The... View Details
- Web
B2B Sales and Distribution - Course Catalog
large companies, you will need to understand how to manage your top line, your sales organization. This course draws heavily although not exclusively on technology companies and is essential if you plan to be a CEO, General Manager or... View Details
- Article
Execution: The Missing Link in Retail Operations
By: Ananth Raman, Nicole DeHoratius and Zeynep Ton
Keywords: Sales
Raman, Ananth, Nicole DeHoratius, and Zeynep Ton. "Execution: The Missing Link in Retail Operations." California Management Review 43, no. 3 (Spring 2001).
- February 2017
- Teaching Note
Oversight Systems
By: Frank Cespedes
This Teaching Note accompanies the case, set in May 2016, which discusses sales strategy and channel partnerships at Oversight Systems, an early stage software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational... View Details
- Article
How a Fast-Growing Startup Built Its Sales Team for Long-Term Success
By: Frank V. Cespedes and David Mattson
It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a... View Details
Cespedes, Frank V., and David Mattson. "How a Fast-Growing Startup Built Its Sales Team for Long-Term Success." Harvard Business Review (website) (December 4, 2017).
- Web
Field Course: Startup Operations - Course Catalog
HBS Course Catalog Field Course: Startup Operations Course Number 6673 Senior Lecturer Christina Wallace Fall; Q1Q2; 3.0 credits Two-hour sessions meet on Tuesdays from 3:10-5:10 Applications will be accepted through 5pm ET on August 8,... View Details
- 16 Dec 2021
- News
Avoid a One-Size-Fits-All Approach to Sales Coaching
- 13 Mar 2017
- News
Hiding Products From Customers May Ultimately Boost Sales
- Web
Entrepreneurial Sales 101: Founder Selling - Course Catalog
Sessions Paper/Project ‘Nothing happens until a sale is made’ Nothing happens until a sale is made. That simple point underlines the critical importance of sales. Every View Details
- 04 Jan 2022
- News
Is Your Sales Team Struggling to Sell Solutions?
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
Concealment, co-authored by Kris Johnson Ferreira and Joel Goh, both assistant professors in the Technology and Operations Management Unit at Harvard Business School. The paper is novel in that it considers product categories in which... View Details
- 11 Jan 2023
- News
Setting Your B2B Sales Strategy in a Downturn
- 12 Feb 2007
- Working Paper Summaries
Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels
- 22 Oct 2019
- News
Use Artificial Intelligence to Set Sales Targets That Motivate
Keywords: Artificial intelligence
- September 2010
- Article
Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?
By: Saravanan Kesavan, Vishal Gaur and Ananth Raman
Firm-level sales forecasts for retailers can be improved if we incorporate cost of goods sold, inventory, and gross margin (defined here as the ratio of sales to cost of goods sold) as three endogenous variables. We construct a simultaneous equations model, estimated... View Details
Keywords: Sales; Forecasting and Prediction; Distribution; Goods and Commodities; Cost; Public Sector; Profit; Mathematical Methods; Analytics and Data Science; Retail Industry; United States
Kesavan, Saravanan, Vishal Gaur, and Ananth Raman. "Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?" Management Science 56, no. 9 (September 2010): 1519–1533.
- November 2008 (Revised May 2009)
- Supplement
BMW's Project Switch (B): Importers vs. National Sales Companies
By: Das Narayandas, Kerry Herman and Laura Winig
BMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's... View Details
Keywords: Business Units; Business Headquarters; Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union
Narayandas, Das, Kerry Herman, and Laura Winig. "BMW's Project Switch (B): Importers vs. National Sales Companies." Harvard Business School Supplement 509-024, November 2008. (Revised May 2009.)
- September 2008 (Revised February 2009)
- Case
BMW's Project Switch (A): Importers vs. National Sales Companies
By: Das Narayandas and Kerry Herman
BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy. View Details
Keywords: Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union; Greece
Narayandas, Das, and Kerry Herman. "BMW's Project Switch (A): Importers vs. National Sales Companies." Harvard Business School Case 509-023, September 2008. (Revised February 2009.)
- 23 Oct 2020
- News
Now Is the Time to Shake Up Your Sales Processes
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.