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Show Results For
- All HBS Web
(35,615)
- People (85)
- News (12,003)
- Research (14,907)
- Events (472)
- Multimedia (1,589)
- Faculty Publications (12,313)
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- October 2014
- Article
Putting Sales at the Center of Strategy
By: Frank Cespedes
Research indicates that relatively few firms execute their strategies effectively, and, on average, companies deliver just 50% to 60% of the financial performance that their strategies promise. One reason is a disconnect between strategic goals and field implementation... View Details
Cespedes, Frank. "Putting Sales at the Center of Strategy." Harvard Business Review 92, no. 10 (October 2014): 23–25.
- January 2019
- Case
Accenture's Code of Business Ethics
By: Eugene Soltes
Leaders of Accenture’s compliance and ethics program are seeking to design a new code of business ethics for its global workforce of over 400,000 employees. The case explores the decision-making process that went into the design process and ultimately how they created... View Details
Soltes, Eugene. "Accenture's Code of Business Ethics." Harvard Business School Case 119-049, January 2019.
- September 2018
- Article
Assembling the Sales Team
Data and analytical tasks have lengthened productivity ramp-up times in many sales contexts, making each hire a bigger sunk cost for a longer time. Most companies adopt two common practices: They hire on the basis of “experience” and/or look at their best reps and try... View Details
- 24 Aug 2013
- Panel Discussion
Global Responsibilities of Business
By: Lynn S. Paine, Wang Shi and Steve Luckzo
- Article
Sales Managers Must Manage
A common complaint from C-level executives about their sales colleagues concerns the latter’s ability to manage, not sell. Nearly every firm has examples of successful salespeople who are poor managers because they persist in their behaviors as reps rather than... View Details
Cespedes, Frank V. "Sales Managers Must Manage." Top Sales Magazine (February 2019).
- October 1989
- Background Note
Aspects of Sales Management: Key Themes
Keywords: Salesforce Management
Cespedes, Frank V. "Aspects of Sales Management: Key Themes." Harvard Business School Background Note 590-042, October 1989.
- Research Summary
Strategy Implementation: Role and Management of the Sales Force
My research concerns the role and management of the sales force as agents of a firm's business strategy and not only as individual or team contributors to profitable growth. This work takes the form of course development, teaching and workshops in HBS executive... View Details
- 2019
- Chapter
Origins and Development of Global Business
By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details
Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
- 1991
- Chapter
Aspects of Sales Management: Key Themes
Cespedes, Frank V. "Aspects of Sales Management: Key Themes." In Strategic Marketing Management, by R. J. Dolan. Boston: Harvard Business School Press, 1991.
- April 2006 (Revised April 2012)
- Background Note
The Company Sale Process
Lays out the steps, the timeline, and the process by which a company is sold. Focuses on the sale of companies with enterprise values greater than $100 million. These transactions are large enough to require the help of a financial adviser and attract both strategic... View Details
Fruhan, William E., Jr. "The Company Sale Process." Harvard Business School Background Note 206-108, April 2006. (Revised April 2012.)
- 10 Aug 2021
- Cold Call Podcast
The Science of Sales Conversations with Gong’s Amit Bendov
Keywords: Re: Alison Wood Brooks
- October 2013 (Revised November 2013)
- Case
Blackstone and the Sale of Citigroup's Loan Portfolio
By: Victoria Ivashina and David Scharfstein
The credit boom that preceded the 2007-2009 financial crisis led to several lending practices that exposed banks to large risks. In particular, when the financial crisis unraveled, there were several billion dollars' worth of leveraged buyout (LBO) loans that were... View Details
Keywords: Restructuring; Private Equity; Insolvency and Bankruptcy; Credit Derivatives and Swaps; Financial Markets; Investment; Banking Industry; Financial Services Industry
Ivashina, Victoria, and David Scharfstein. "Blackstone and the Sale of Citigroup's Loan Portfolio." Harvard Business School Case 214-037, October 2013. (Revised November 2013.)
- July 2023
- Teaching Note
Belden and Digital Transformation: From Product Sales to Solutions Sales
Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the... View Details
- March 2010 (Revised May 2010)
- Case
Chrysler's Sale to Fiat
By: C. Fritz Foley, Lena G. Goldberg and Linnea Meyer
This case provides students with an opportunity to analyze the restructuring of Chrysler in the midst of the financial crisis of 2008–2009. It describes how debtors can use section 363 of the U.S. Bankruptcy Code to sell assets quickly. It allows for discussion of who... View Details
Keywords: Mergers and Acquisitions; Restructuring; Financial Crisis; Insolvency and Bankruptcy; Laws and Statutes; Business and Government Relations; Sales; Auto Industry; United States
Foley, C. Fritz, Lena G. Goldberg, and Linnea Meyer. "Chrysler's Sale to Fiat." Harvard Business School Case 210-022, March 2010. (Revised May 2010.)
- April 2018
- Exercise
Stoy Foods: Role Information for Milan Stoyanovic
By: John Beshears
In this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed... View Details
Keywords: Succession; Sale Of Business; Understanding Interests; Value Creation; Family Business; Business Exit or Shutdown; Negotiation; Ownership Stake; Perspective; Agreements and Arrangements
Beshears, John. "Stoy Foods: Role Information for Milan Stoyanovic." Harvard Business School Exercise 918-046, April 2018.
- 2019
- Working Paper
The Comprehensive Effects of a Digital Paywall Sales Strategy
By: Doug J. Chung, Ho Kim and Reo Song
This paper explores the multiple and comprehensive effects of a digital paywall sales strategy, an increasingly common means of go-to-market for media firms. Specifically, we examine the effects of a digital paywall on a media firm’s two sources of income—subscription... View Details
Keywords: Digital Paywall; Demand Substitution; Spillover Effect; Synthetic Control; Sales; Strategy; Media; Newspapers; Publishing Industry
Chung, Doug J., Ho Kim, and Reo Song. "The Comprehensive Effects of a Digital Paywall Sales Strategy." Harvard Business School Working Paper, No. 19-118, May 2019.
- May 2023
- Article
Where Sales Technology (Really) Helps
Interest in Sales Enablement (SE), the catch-all term for attempts to increase sales productivity with AI and other technologies, is driven by multiple factors. One is the declining costs of the tools. Also, selling is now data-hungry work and not just in tech sectors.... View Details
- Research Summary
Personal Selling and Sales Management
By: Das Narayandas
Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details
- February 2020
- Case
Drift: The First Sales Hire
By: Mark Roberge
David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the... View Details
Roberge, Mark. "Drift: The First Sales Hire." Harvard Business School Case 820-103, February 2020.
- February 2011 (Revised May 2011)
- Case
Marlin & Associates and the Sale of Riverview Technologies
By: Richard S. Ruback and Royce Yudkoff
Riverview Technologies was a Stockholm, Sweden-based company that had developed software hedge funds. After spending more than a year in an organized sale process, the winning bidder had become increasingly difficult to work with and the closing had been substantially... View Details
Keywords: Mergers and Acquisitions; Entrepreneurship; Negotiation Deal; Negotiation Offer; Negotiation Process; Business and Shareholder Relations; Financial Services Industry
Ruback, Richard S., and Royce Yudkoff. "Marlin & Associates and the Sale of Riverview Technologies." Harvard Business School Case 211-083, February 2011. (Revised May 2011.)