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Publications

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  • All HBS Web  (45)
    • News  (8)
    • Research  (31)
  • Faculty Publications  (6)

Show Results For

  • All HBS Web  (45)
    • News  (8)
    • Research  (31)
  • Faculty Publications  (6)
← Page 3 of 45 Results
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

customers, and the variables involved in designing an optimal credit card. Concludes with a consideration of the decisions the CRM team had to make in designing the project, including whether to use conjoint analysis or implement a mini... View Details
Keywords: Martha Lagace
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

into the business to the day the product departs the shipping dock. The researchers encouraged businesses to think of that order as the actual customer, and watched as they routed that person here and there among departments, perhaps... View Details
Keywords: by Sarah Jane Johnston
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

guidance on the design of optimal call patterns in route sales. Our analyses reveal that the long-term persistence effect of detailing is more pronounced for specialist physicians, whereas the... View Details
Keywords: Sean Silverthorne
  • Web

Print View - Course Catalog

foundational companies like DeepMind, Open AI and Anthropic as well as specialized companies like Videa Health, Metaphysic and Instadeep that are applying AI to more specific problems (Dentistry, Movie/TV production, Route View Details
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