Robots - Publications - Faculty & Research

April 2003 (Revised November 2005)
Teaching Note

Sony AIBO: The World's First Entertainment Robot (TN)

By: Youngme E. Moon

Teaching Note for (9-502-010). View Details

Keywords: Technology Industry; Japan; United States

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October 2001 (Revised March 2002)
Case

Bluefin Robotics

By: Joseph B. Lassiter III and David Kiron

Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details

Keywords: Business Startups; Partners and Partnerships; Markets; Growth and Development Strategy; Technological Innovation

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August 2001 (Revised October 2005)
Case

Sony AIBO: The World's First Entertainment Robot

By: Youngme E. Moon

The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is... View Details

Keywords: Experience and Expertise; Entertainment; Innovation Strategy; Leadership; Marketing Strategy; Technology; Technology Industry; Japan; United States

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March 2001
Case

FIRST: For Inspiration and Recognition of Science and Technology

By: William A. Sahlman

Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details

Keywords: Middle School Education; Finance; Nonprofit Organizations; Cognition and Thinking; Strategy; Technology

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