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- All HBS Web (86)
- Faculty Publications (37)
- 07 Jul 2008
- News
Oops!
- January 2003 (Revised August 2005)
- Case
CareGroup
By: F. Warren McFarlan and Robert D. Austin
Describes the circumstances leading to the three-and-a-half-day collapse of a major hospital group's IS capabilities. Identifies the technical reasons for the failure, management steps in dealing with the problem short term, and the long-term lessons they believe they... View Details
Keywords: Information Management; Information Technology; Safety; Crisis Management; Infrastructure; Health Industry
McFarlan, F. Warren, and Robert D. Austin. "CareGroup." Harvard Business School Case 303-097, January 2003. (Revised August 2005.)
- Web
In the News - Entrepreneurship
How Bill Wilson Changed the World Re: Robert Simons 01 Jul 2025 Transform Work Transform Work with Rem Koning , Associate Professor at Harvard Business School Re: Rembrand (Rem) Koning 20 Jun 2025 Bloomberg Silicon Valley’s ‘Tiny Team’... View Details
- December 2006
- Case
Vipp A/S
By: Robert D. Austin and Daniela Beyersdorfer
Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an... View Details
Austin, Robert D., and Daniela Beyersdorfer. "Vipp A/S." Harvard Business School Case 607-052, December 2006.
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
cubicles—is often treated as an afterthought at immature IT organizations, says HBS professor Robert Austin. Yet this attitude is unwise, because the sooner bugs are caught, the easier and cheaper they are to correct. But who is best... View Details
- September 2006 (Revised September 2007)
- Case
Bang & Olufsen: Design Driven Innovation
By: Robert D. Austin and Daniela Beyersdorfer
A successful company, recognized worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details
Keywords: Diversification; Production; Applications and Software; Product Design; Innovation and Invention; Product Development; Electronics Industry
Austin, Robert D., and Daniela Beyersdorfer. "Bang & Olufsen: Design Driven Innovation." Harvard Business School Case 607-016, September 2006. (Revised September 2007.)
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
if people could be persuaded to develop a healthy habit. Potentially at stake: the lives of more than a million children. Master the Team Meeting Business meetings aren't always enjoyable, but they are key to moving a team forward. Julia View Details
Keywords: by Sean Silverthorne
- March 2022
- Case
Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions)
By: Richard L. Nolan and Robert D Austin
Nolan, Richard L., and Robert D Austin. "Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions)." Harvard Business School Case 922-304, March 2022.
- 2020
- Working Paper
Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies
By: Robert D. Austin and Richard L. Nolan
August 7, 1955 is an important date in commercial aviation history. You could say it began the jet airliner age, though other dates might also qualify. Jet engines had proven successful in military aircraft. But no one knew then whether members of the general public... View Details
Austin, Robert D., and Richard L. Nolan. "Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies." Harvard Business School Working Paper, No. 21-003, July 2020.
- July 1997 (Revised June 2001)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)
By: Robert D. Austin and F. Warren McFarlan
H.E. Butt Grocery Co. led the grocery industry in adopting many innovations, including category management, electronic data interchange, and continuous replenishment. They have also moved aggressively and profitably into newer applications such as Scanner-based payment... View Details
Keywords: Information Management; Independent Innovation and Invention; Innovation and Invention; Business Organization; Risk and Uncertainty; Science-Based Business; Cross-Cultural and Cross-Border Issues; Management Analysis, Tools, and Techniques; Risk Management; Electronics Industry; Computer Industry
Austin, Robert D., and F. Warren McFarlan. "H.E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)." Harvard Business School Case 198-016, July 1997. (Revised June 2001.)
- 2004
- Working Paper
On Identifying and Tracking the Next "Killer App"
By: Robert D. Austin and Richard L. Nolan
- 2005
- Book
The Broadband Explosion: Leading Thinkers on the Promise of a Truly Interactive World
By: Robert D. Austin and Stephen P. Bradley
Austin, Robert D. and Stephen P. Bradley, eds. The Broadband Explosion: Leading Thinkers on the Promise of a Truly Interactive World. Boston: Harvard Business School Press, 2005.
- 1998
- Working Paper
Manage ERP Initiatives as New Ventures, Not IT Projects
By: Robert D. Austin and Richard L. Nolan
- 2002
- Manual
Instructor's Manual to accompany Creating Business Advantage in the Information Age
By: Lynda M. Applegate, Robert D. Austin and F. Warren McFarlan
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
Internet pioneers looked at everything from Wi-Fi "hot spots" to the future of broadband at a recent telecommunications conference at Harvard Business School. The issues were debated at the Bandwidth Explosion colloquium held April 23-25. Professors View Details
- July 2003 (Revised June 2004)
- Case
Managing Business Risk of Information Technology
By: Richard L. Nolan and Robert D. Austin
Sets up a situation in which participants must create presentations that assess the IT risk of a large company. View Details
Nolan, Richard L., and Robert D. Austin. "Managing Business Risk of Information Technology." Harvard Business School Case 604-004, July 2003. (Revised June 2004.)
- Article
Bridging the Gap Between Stewards and Creators
By: Robert D. Austin and Richard L. Nolan
Austin, Robert D., and Richard L. Nolan. "Bridging the Gap Between Stewards and Creators." MIT Sloan Management Review 48, no. 2 (Winter 2007): 29–36. (Winner of Richard Beckhard Memorial Prize For the most outstanding MIT Sloan Management Review article on planned change and organizational development.)
- Article
In Search of the Next "Killer App"
By: Robert D. Austin and Richard L. Nolan
Keywords: Online Technology
Austin, Robert D., and Richard L. Nolan. In Search of the Next "Killer App". MIT Sloan Management Review 46, no. 4 (Summer 2005): 96.
- June 2009 (Revised June 2009)
- Supplement
iPremier (B): Denial of Service Attack (Graphic Novel Version)
By: Richard Nolan, Robert D. Austin and Michael Parent
Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. View Details
Keywords: Safety; Risk Management; Information Technology; Crisis Management; Information Technology Industry
Nolan, Richard, Robert D. Austin, and Michael Parent. "iPremier (B): Denial of Service Attack (Graphic Novel Version)." Harvard Business School Supplement 609-093, June 2009. (Revised June 2009.)
- October 2010
- Case
The iPhone at IVK
By: Richard L. Nolan and Robert D. Austin
The CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platform View Details
Keywords: Mobile and Wireless Technology; Digital Platforms; Salesforce Management; Transition; Technology Adoption; Information Infrastructure; Applications and Software; Change Management
Nolan, Richard L., and Robert D. Austin. "The iPhone at IVK." Harvard Business School Case 911-413, October 2010.