Publications

December 2007 (Revised August 2014)
Case

Xanadu on Broadway

By: Anita Elberse

Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details

Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry

December 2004 (Revised April 2006)
Case

Managing a Public Image: Rob Thomas

By: Robin J. Ely and Ingrid Vargas

Rob Thomas describes some of the challenges he has faced as a white, middle-aged man who is managing director of a mid-size consulting firm where he is committed to increasing staff gender and racial diversity. Unwilling to risk the disapproval of any constituency,... View Details

Keywords: Leadership; Age; Race; Identity; Failure; Gender; Consulting Industry

October 2000 (Revised January 2002)
Case

Rob Waldron at SCORE! Educational Centers (Abridged)

By: David A. Thomas and Stephanie L. Woerner

Describes Rob Waldron's actions upon assuming leadership of SCORE! Educational Centers, an after-school tutoring enterprise. Examines the issue of acquiring and growing a small, privately-owned company into a professional organization, especially regarding corporate... View Details

Keywords: Acquisition; Business Growth and Maturation; Decision Making; Education; Human Resources; Recruitment; Leadership; Organizational Culture; Private Ownership; Education Industry

June 2000
Teaching Note

Rob Parson at Morgan Stanley (A) through (D) and The Firmwide 360-degree Performance Evaluation Process at Morgan Stanley TN

By: M. Diane Burton and Thomas J. DeLong

Teaching Note for (9-498-054), (9-498-055), (9-498-056), (9-498-057), (9-498-058), and (9-498-053). View Details

Keywords: Performance Evaluation; Financial Services Industry

October 1993 (Revised July 1997)
Case

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)

By: Roy D. Shapiro and Michael D. Watkins

AT&T's Universal Card Services (UCS) has been extremely successful during its short lifetime. Dedicated to improving service quality and customer satisfaction, chief quality officer Rob Davis and his quality team have designed and put into place an unusual measurement... View Details

Keywords: Customer Satisfaction; Policy; Compensation and Benefits; Performance Evaluation; Quality; System; Telecommunications Industry