Publications

October 2017 (Revised September 2018)
Supplement

Jumia Nigeria: from Retail to Marketplace (B)

By: Ramon Casadesus-Masanell and Namrata Arora

This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ... View Details

Keywords: Retail; Marketplace; Inventory; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; Nigeria; Africa

July 1994
Background Note

Note on Retail Organizations

By: David E. Bell

Describes a typical organizational structure for retailers and discusses duties of various individuals such as buyer, category manager, etc. View Details

Keywords: Customers; Managerial Roles; Organizational Structure; Retail Industry

March 2025 (Revised April 2025)
Case

WallStreetBets: Democratizing Retail Investing

By: Joseph Pacelli and Alexis Lefort

In summer 2024, Jaime Rogozinski anticipated the launch of a day-trading eSports event, a vision he had nurtured for years. Rogozinski, the founder of the influential subreddit WallStreetBets (WSB), created the forum in 2012 as a space for retail traders to explore... View Details

Keywords: Investment; Emerging Markets; Market Participation; Financial Strategy; Lawsuits and Litigation; Financial Services Industry; United States

November 2003 (Revised May 2005)
Case

Beverly Stern: Retail Executive

By: H. Kent Bowen and Alison Berkley Wagonfeld

Beverly Stern has been a successful operating manager in three prominent retail chains: GAP, Pottery Barn, and Williams-Sonoma. Stern's last job at a start-up did not meet her expectations, and she must now decide what to do next. She has an offer to start a new retail... View Details

Keywords: Personal Development and Career; Experience and Expertise; Personal Characteristics; Jobs and Positions; Decisions; Retail Industry

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1999
Chapter

Retail Banking

By: F. Frei, P. Harker and L. Hunter

Keywords: Commercial Banking; Banking Industry

April 2009 (Revised December 2015)
Case

Dot.com: Online Pet Retailing

By: Tom Nicholas and David Chen

From 1995 to 1999, the U.S. experienced a period of tremendous growth in its information technology (IT) sector. The IT industry, although it accounted for less than 10% of the U.S. economy's total output, contributed disproportionately to economic growth. One market... View Details

Keywords: Entrepreneurship; Price Bubble; Growth and Development Strategy; Failure; Competitive Strategy; Online Technology; Retail Industry

January 2021
Exercise

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

February 2013
Article

Commercial Property Rent Dynamics in U.S. Metropolitan Areas: An Examination of Office, Industrial, Flex and Retail Space

By: Maria Ibanez and Anthony Pennington-Cross

This paper is concerned with the market rental rate for space offered by commercial property and how that rental rate evolves over time. Rental rates reflect the value of the services provided by the property and can have a significant impact on the ability of its... View Details

Keywords: Commercial Real Estate; Rent Dynamics; Office Property; Flex Property; Retail Property; Industrial Property; Property; Real Estate Industry; United States

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July 2022
Supplement

Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli

March 2017 (Revised July 2019)
Case

Walmart: Navigating a Changing Retail Landscape

By: Michael E. Porter and Jorge Ramirez-Vallejo

As the largest company, by revenue, in the world, Walmart has been a lightning rod for criticism. However, in an attempt to stay ahead of traditional and digital retailers, and keep customers satisfied with evolving demands, the company is strengthening its competitive... View Details

Keywords: Shared Value; Strategy; Department Stores; Sustainability; Social Responsibility Of Business; Value Creation; Competitive Strategy; Corporate Social Responsibility and Impact; Retail Industry

2004
Chapter

Globalization of Retailing

By: Rajiv Lal, David E. Bell and Walter J. Salmon

Keywords: Globalized Markets and Industries; Retail Industry

April 2002 (Revised March 2006)
Background Note

Economics of Retail Banking Note

By: Frances X. Frei and Dennis Campbell

Explains the financial operations of retail banking, highlighting profitability challenges facing the industry. For U.S. banks, it is quite common for more than half of the customer base to be unprofitable and to have relatively few customers make up the vast majority... View Details

Keywords: Customers; Economics; Cost; Banks and Banking; Profit; Revenue; Service Operations; Banking Industry; United States

11 Dec 2014
News

Fashion's Retail Revolution

Mukti Khaire. The fashion retail industry didn’t always understand what a business school grad could bring to a creative business, and MBAs, without a strong network in the sector, didn’t see great... View Details

Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

carlballou Most industries are in major digital upheaval, but retail particularly seems in some kind of disruptive spin-cycle. As the retail season eneters its most crucial... View Details

Keywords: by Sean Silverthorne; Retail

1996
Book

Strategic Retail Management

By: D. E. Bell and W. J. Salmon

Keywords: Corporate Strategy; Retail Industry

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December 1998
Case

Retail Financial Services in 1998: Travelers

By: Stephen P. Bradley and Takia Mahmood

Provides an overview of Travelers Group's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the... View Details

Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry

December 1998
Background Note

Retail Financial Services in 1998

By: Stephen P. Bradley and Takia Mahmood

Provides an overview of the current restructuring that is taking place in the retail financial services industry. Provides a brief overview of the structural changes in banking, brokerage, insurance, and mutual funds. Used as background for examining the strategies of... View Details

Keywords: Economic Sectors; Economy; Financial Institutions; Financial Markets; Industry Growth; Strategy; Competitive Strategy; Banking Industry; Banking Industry

March 2017 (Revised March 2022)
Case

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira and Karim R. Lakhani

Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can... View Details

Keywords: Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Retail Industry; United States

June 2020 (Revised August 2020)
Supplement

Vanguard Retail Operations (B)

By: Willy C. Shih and Antonio Moreno

The first two cases in this series are set in the financial services industry, and explore whether it is better for back-office workers to be generalists who provide the flexibility of being able to handle the complete range of transactions that the company faces or... View Details

Keywords: Pooling; Generalist Model; Specialist Model; Service Operations; Management; Financial Services Industry; United States