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Show Results For
- All HBS Web
(3,691)
- People (2)
- News (709)
- Research (2,363)
- Events (26)
- Multimedia (18)
- Faculty Publications (947)
- December 2002
- Article
Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction
By: Riitta Katila and Gautam Ahuja
We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics... View Details
Keywords: Problem Solving; New Products; Organizational Learning; Uncertainty; Organizational Research; Knowledge Management; Robotics; Organizational Behavior; Organizational Effectiveness; Innovation Adoption; Strategy; Product Design; Business Processes; Product Development
Katila, Riitta, and Gautam Ahuja. "Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction." Academy of Management Journal 45, no. 6 (December 2002): 1183–1194.
- Web
Research Services - Faculty & Research
benchmarking are available for emerging technology and the latest productivity hardware. Cultural expertise Our regional research centers in Latin America , Asia-Pacific , Japan , India , Europe , Shanghai ,... View Details
- December 1986 (Revised November 1989)
- Case
Hewlett-Packard: Manufacturing Productivity Division (A)
By: Benson P. Shapiro and Lawrence B. Levine
In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details
Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A)." Harvard Business School Case 587-101, December 1986. (Revised November 1989.)
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
- September 2022
- Article
Find and Replace: R&D Investment Following the Erosion of Existing Products
By: Joshua L. Krieger, Xuelin Li and Richard T. Thakor
How do innovative firms react when existing products experience negative shocks? We explore this question with detailed project-level data from drug development firms. Using FDA Public Health Advisories as idiosyncratic negative shocks to approved drugs, we first... View Details
Keywords: R＆D Investments; Drug Development; Product Shocks; M＆A; Biopharmaceutical Industry; FDA; System Shocks; Research and Development; Investment; Decision Making; Pharmaceutical Industry
Krieger, Joshua L., Xuelin Li, and Richard T. Thakor. "Find and Replace: R&D Investment Following the Erosion of Existing Products." Management Science 68, no. 9 (September 2022): 6552–6571.
- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
- Research Summary
Product Policy and Pricing
By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research... View Details
Keywords: by Carmen Nobel
- Research Summary
Current Research
Some of my current projects explore the untapped power of differences in collaboration, how to create more inclusion and belonging in the workplace, the unintended consequences of cancel culture, how to have productive conflicts, the surprising consequences of... View Details
- July 2012 (Revised April 2014)
- Case
Research In Motion: The Mobile OS Platform War
By: Alan MacCormack, Brian Dunn and Chris F. Kemerer
The case describes competition in the market for smart phones in the US, and the position of one player, Research In Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor... View Details
Keywords: Innovation; Product Development; Technology Strategy; Platform Strategy; Software; Hardware; Technological Innovation; Innovation Strategy; Information Infrastructure; Mobile and Wireless Technology; Digital Platforms; Applications and Software; Telecommunications Industry; Technology Industry; Canada; United States
MacCormack, Alan, Brian Dunn, and Chris F. Kemerer. "Research In Motion: The Mobile OS Platform War." Harvard Business School Case 613-001, July 2012. (Revised April 2014.)
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- December 2009
- Supplement
TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- 15 Jul 2012
- News
Productivity Trick: Hide!
- 2024
- Working Paper
Using LLMs for Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting
tools for programming, writing, and many other processes that benefit from quick text
generation. In this paper we explore the uses and benefits of LLMs for researchers and
practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
- 24 Jul 2017
- Blog Post
Transitioning to Product Management at HBS
project 15% yoy growth in excel’ kind of way). In researching a role that might be best fit for me, I more or less stumbled upon product management, and once I had a rudimentary understanding of how... View Details
- Web
Faculty & Research
acquisition. Ping’s strong fundamentals made the opportunity appealing: the company operated in a high-growth market, generated the majority of its revenues from subscription-based services, and demonstrated significant growth in its View Details
- 2007
- Chapter
Creativity in Product Development
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Developmet Management are well-known and leading exponents to... View Details
Keywords: Management Practices and Processes; Product Development; Problems and Challenges; Research; Creativity
Fleming, Lee, and Santiago Mingo. "Creativity in Product Development." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.