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  • All HBS Web  (14,167)
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    • News  (3,512)
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  • December 2009
  • Supplement

TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Market Research; Consumer Marketing; Brands; Research; Marketing; Product Launch; Brands and Branding
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Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 094-067, December 2009.
  • Research Summary

Research Summary

By: Leslie A. Perlow

There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

  • December 1981 (Revised September 1986)
  • Background Note

Research Methods in Marketing: Survey Research

By: Robert J. Dolan
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis. View Details
Keywords: Mathematical Methods; Surveys; Marketing
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Dolan, Robert J. "Research Methods in Marketing: Survey Research." Harvard Business School Background Note 582-055, December 1981. (Revised September 1986.)
  • 29 May 2014
  • Research & Ideas

Research Symposium 2014

Speaking up at work; a manager's responsibility to capitalism; a strategy to fix the health care system. These were the presentation topics at the 2014 Faculty Research Symposium. At first blush, they may sound a bit disjointed. But a... View Details
Keywords: by Carmen Nobel; Accounting; Health
  • August 2009 (Revised December 2012)
  • Background Note

Researching a Company

By: Willy Shih and Meghan Dolan
This note was written to help students at the Harvard Business School do a more thorough job of researching a company, utilizing the extensive resources of the Baker Library, as well as other widely available databases. Exhibits provide detailed information on key... View Details
Keywords: Business Education; Knowledge Acquisition; Research
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Shih, Willy, and Meghan Dolan. "Researching a Company." Harvard Business School Background Note 610-024, August 2009. (Revised December 2012.)
  • Research Summary

Other research activities

Apart from my dissertation research on the EU ETS, I am interested in topics such as foreign direct investment, global strategy, institutions and sustainability. I am currently working with several faculty members at Harvard Business School on issues ranging from... View Details

  • Research Summary

Current Research

Ian studies extrinsic rewards -- monetary incentives from formal compensation systems, as well as other formal and informal external rewards-- in order to help businesses understand the tensions and tradeoffs inherent in motivating employees. His research takes a... View Details

  • 1997
  • Book

Marketing Research

By: Donald R. Lehmann, Sunil Gupta and Joel Steckel
Keywords: Marketing; Research
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Lehmann, Donald R., Sunil Gupta, and Joel Steckel. Marketing Research. Addison-Wesley Publishing Company, 1997.
  • Research Summary

Current Research Projects

 

1. Freedom and Openness in Scientific Research

This is a joint project with Philippe Aghion, Scott Stern, and Fiona Murray.  It analyzes the effects of shifts in the availability of genetically modified mice for follow-on research. ... View Details

  • Research Summary

Clinical Research

Dr. Simpson has been a consulting statistician for clinical research, especially in studies of post-traumatic stress disorder. Most recently, he has been involved in a clinical trial comparing a pharmacological treatment and an exposure-based psychological treatment... View Details
  • Research Summary

Current Research

By: William C. Kirby

Doing business in China in the early 21st century

Chinese companies and consumer markets

Chinese Universities: Leaders of the 21st Century? 

The enduring role of State-Owned Enterprises in China 

Business, political, and cultural... View Details

  • Research Summary

Current Research

Some of my current projects explore the untapped power of differences in collaboration, how to create more inclusion and belonging in the workplace, the unintended consequences of cancel culture, how to have productive conflicts, the surprising consequences of... View Details

  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details
  • Research Summary

Current Research

By: Thomas J. DeLong
I'm currently studying how global organizations organize talent management systems in order to maintain and enhance the performance of professionals.  I'm also interested in the socialization process of organizations based on size and focus of the... View Details
  • Research Summary

Current research

Professor Pomeranz's research is situated at the intersection of development economics and public finance. Her current work focuses in particular on corporate taxation and public procurement, the two key ways in which government finance affects firms and entrepreneurs.... View Details
  • November 2010
  • Article

The Strategy Research Initiative: Recognizing and Encouraging High-quality Research in Strategy

By: Joanne E. Oxley, Jan Rivkin, Michael D. Ryall and the Strategy Research Initiative
The Strategy Research Initiative—a cross-disciplinary group of mid-career, research-oriented faculty—has organized to coordinate activities that promote high-quality research in the field of strategy. This editorial essay summarizes the group's view of the... View Details
Keywords: Strategy; Research; Quality; Personal Development and Career; Groups and Teams
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Oxley, Joanne E., Jan Rivkin, Michael D. Ryall, and the Strategy Research Initiative. "The Strategy Research Initiative: Recognizing and Encouraging High-quality Research in Strategy." Strategic Organization 8, no. 4 (November 2010).
  • Research Summary

Research and Publications

By: Mihir A. Desai
Please refer to Professor Desai's Web Page for a complete listing of Professor Desai's View Details
  • October 1991
  • Background Note

Market Research

By: Robert J. Dolan
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details
Keywords: Research; Markets
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Dolan, Robert J. "Market Research." Harvard Business School Background Note 592-034, October 1991.
  • Research Summary

Research Interests

Sustainability, Corporate Social Responsibility (CSR), Sustainability and Capital Markets, Climate Change and Organizational Incentives, National Institutions and Corporate Social Performance, Stakeholder Engagement, Green Strategies, Business Strategy, Strategy... View Details
  • Research Summary

Research Summary

By: Jeffrey T. Polzer

Jeff Polzer is the UPS Foundation Professor of Human Resource Management in the Organizational Behavior Unit at Harvard Business School. He studies how people collaborate in teams and across... View Details

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