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October 1999 (Revised October 2005)
Case

Autobytel.com

By: Youngme E. Moon

Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry

2014
Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta

This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details

Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding

October 1989
Case

Dennis Hightower and the Walt Disney Co. in Europe

Describes the initial entry challenges faced by Dennis Hightower after being assigned the task to revitalize and reposition Walt Disney Co. of Europe in preparation for 1992. Allows students to consider the challenges of cultural heterogeneity, Disney traditions, and... View Details

Keywords: Organizational Change and Adaptation; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; Europe

03 Feb 2014
News

Raymond Weil, Whose Swiss Watches Told More Than Time, Dies at 87

Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz

Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details

Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics

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December 2009 (Revised July 2013)
Case

Iris Running Crane: December 2009

By: Matthew Rhodes-Kropf, Josh Lerner and Ann Leamon

Iris Running Crane, an MBA candidate, must choose among three different job offers in private equity. One is with a top-tier megafund buyout operation; the second with a geographically focused mid-market fund; and the third with a one-time top-tier fund that is trying... View Details

Keywords: Decision Choices and Conditions; Private Equity; Compensation and Benefits; Job Offer; Personal Development and Career; Financial Services Industry

July 2019
Case

LaCroix Sparkling Water (Abridged)

By: Tomomichi Amano, Das Narayandas and Kerry Herman

Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was repositioned as a new, colorful, fun alternative to the other sparkling... View Details

Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry

January 1996
Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright

Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details

Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry

February 2015
Case

Transforming Verizon 2015: Going Above the Network

By: Rosabeth Moss Kanter and Daniel Fox

In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details

January 2004 (Revised May 2004)
Background Note

Strategy and Positioning in Professional Service Firms

By: Ashish Nanda

This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial... View Details

Keywords: Corporate Strategy; Service Industry

Research Summary

Creating Corporate Value Added

By: Joseph L. Bower

In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details

Don't Just Survive - Thrive: Leading Innovations in Good Times and Bad

Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details

2009
Working Paper

Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad

By: Lynda M. Applegate and J. Bruce Harreld

Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details

Keywords: Organizational Change and Adaptation; Risk Management; Leading Change; Innovation and Management; Crisis Management; Growth and Development Strategy

November 2008 (Revised January 2009)
Case

The Restructuring of Daiei

By: Richard S. Ruback

In 2004, the Industrial Revitalization Corporation of Japan (IRCJ) was given the task of restructuring Daiei, one of the largest Japanese retailers and the country's most prominent zombie companies. The IRCJ was a government-sponsored organization that was funded with... View Details

Keywords: Restructuring; Capital Structure; Private Equity; Performance Effectiveness; Retail Industry; Japan

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September 2012 (Revised January 2013)
Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery

As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States

October 2016
Case

Malenti Strings: Intrapreneurship within FLG, Inc.

By: David A. Garvin and Rachel Gordon

This case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as... View Details

Keywords: Organizational Change and Adaptation; Management Style; Management Practices and Processes; Restructuring; Business Divisions; Consumer Products Industry

July 2020 (Revised January 2021)
Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley

In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details

Pietro Satriano

Pietro Satriano is a Senior Lecturer at Harvard Business School. He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada. Pietro advises a number of food-tech startups and acts... View Details

14 Nov 2007
First Look

First Look: November 14, 2007

Working PapersNone Available This Week Cases & Course MaterialsAssessing and Enhancing Individual Power in the Family Business System Harvard Business School Note 808-026 Describes how to asses and enhance an individual's bases, sources, and levels of power in... View Details

Keywords: Martha Lagace

2018
Working Paper

The Limitations of Dynamic Capabilities

By: David J. Collis and Bharat Anand

The concept of dynamic capabilities draws its theoretical basis from two classic traditions within the strategy field—the resource-based view of the firm (RBV) (Wernerfelt, 1984) and market positioning (Porter, 1996). A dynamic capability qualifies as a source of... View Details

Keywords: Dynamic Capabilities; Business Ventures; Performance; Competitive Advantage

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