Publications

September 2015
Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong

Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details

Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry

December 2007
Case

The Amsterdam World Trade Center

By: A. Eugene Kohn, Hans van Tartwijk, Nhat Minh Nguyen, Brent Kazan and David Lane

Late in September 2001, Hans van Tartwijk, president of Trimp & van Tartwijk Property Development (TvT) of Amsterdam, Holland, was deeply worried about the status of his largest ongoing project; the Amsterdam World Trade Center (WTC). As the discretionary developer,... View Details

Keywords: Risk Management; Property; Performance Improvement; Projects; Environmental Sustainability; Real Estate Industry; Netherlands

2024
Working Paper

Incorporating Micro Data into Differentiated Products Demand Estimation with PyBLP

We delineate a general framework for incorporating many types of micro data from summary statistics to full surveys of selected consumers into Berry, Levinsohn, and Pakes (1995) style estimates of differentiated products demand systems. We extend recommended practices... View Details

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

If it's one lesson the individual investor learned the hard way from the collapse of Enron, it is that the recommendations of Wall Street stock analysts can be influenced by much more than purely objective research. Just look at the large... View Details

Keywords: by Ann Cullen; Financial Services

August 2017 (Revised July 2019)
Case

GROW: Using Artificial Intelligence to Screen Human Intelligence

By: Ethan Bernstein, Paul McKinnon and Paul Yarabe

Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details

Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Air Transportation Industry; Advertising Industry; Manufacturing Industry; Technology Industry; Japan

09 Nov 2011
Working Paper Summaries

CEO Bonus Plans: And How to Fix Them

Keywords: by Kevin J. Murphy & Michael C. Jensen

28 Sep 2009
Research & Ideas

Improving Accountability at the World Bank

can take to greatly improve its accountability to the poor. Four key recommendations are provided here, with a more comprehensive set available in Herz and Ebrahim (2005): 1. Establish mandatory minimum standards for public participation,... View Details

Keywords: by Alnoor Ebrahim

January 2011
Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry

03 Dec 2014
What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

month's question elicited responses across the spectrum of recommended ways of managing them. At one extreme was Sherpa, who said, "Any sort of 'brilliant jerk" is simply another form of psychopath. Psychopaths have no place in... View Details

Keywords: by James Heskett

September 2017
Case

Blackstone's Julia Kahr at the Summit

By: Paul A. Gompers, John D. Dionne and Amram Migdal

In 2009, Blackstone, the New York-based alternative asset and financial services firm, committed to invest up to $750 million into Summit Materials, a new company in the aggregates sector (i.e., construction materials, such as crushed stone, sand, gravel, cement,... View Details

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry

2023
Working Paper

Targeting, Personalization, and Engagement in an Agricultural Advisory Service

By: Susan Athey, Shawn Cole, Shanjukta Nath and Jessica Zhu

ICT is increasingly used to deliver customized information in developing countries. We examine whether individually targeting the timing of automated voice calls meaningfully increases engagement in an agricultural advisory service. We define, estimate, and... View Details

Keywords: Developing Countries and Economies; Knowledge Dissemination; Customization and Personalization; Performance Effectiveness

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April 2005
Article

The Geography of Equity Analysis

By: Christopher J. Malloy

I provide evidence that geographically proximate analysts are more accurate than other analysts. Stock returns immediately surrounding forecast revisions suggest that local analysts impact prices more than other analysts. These effects are strongest for firms located... View Details

Keywords: Geographic Location; Stocks; Investment Return; Forecasting and Prediction; Price; Performance; Equity; Information; Prejudice and Bias; Agency Theory

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04 Oct 2024
In Practice

Research-Based Advice for the Seasonally Overwhelmed and Schedule Challenged

more meaningful priorities at work and at home. As we begin the last quarter of 2024, Harvard Business School faculty experts provide research-based methods to deepen the quality of both working and personal lives. Their recommendations... View Details

Keywords: by Rachel Layne

September 2016
Case

Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry

By: Howard H. Stevenson and Michael J. Roberts DBA

Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the... View Details

Keywords: Business Ventures; Entrepreneurship; Planning; Accommodations Industry

Article

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

By: Eva Ascarza, Raghuram Iyengar and Martin Schleicher

Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn... View Details

Keywords: Churn/retention; Field Experiment; Pricing; Tariff/plan Choice; Targeting; Customer Relationship Management; Price; Performance Effectiveness