Publications

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June 1991 (Revised March 1995)
Background Note

Coming of the Railroads

Makes possible a discussion of the growth of the railroads in the nineteenth century and the impact of that growth on the American economy. View Details

Keywords: Rail Transportation; Macroeconomics; Rail Industry; United States

April 2020 (Revised June 2020)
Case

Oriental Land Co., Ltd.—Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno

This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details

Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States

April 1989 (Revised August 1989)
Case

Burlington Northern (A)

By: Janice H. Hammond

Describes the forces that led to the development of a logistics analysis program by the Burlington Northern Railroad. The first half of the case describes changes in industrial structure, technology, demographics, shipper practices, and government regulation that led... View Details

Keywords: Change Management; Rail Transportation; Logistics; Rail Industry; United States

June 1977 (Revised May 1995)
Case

Railroads and the Beginnings of Modern Management

Consists of three selections by the most innovative of the early American railroad managers which describe the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they... View Details

Keywords: Rail Transportation; Organizational Structure; Management Systems; Rail Industry; United States

May 2016 (Revised September 2017)
Case

Canadian Pacific's Bid for Norfolk Southern

By: Benjamin C. Esty and E. Scott Mayfield

In December 2015, Canadian Pacific Railroad (CPR) has just made its third bid to acquire Norfolk Southern Corporation (NSC), one of the largest railroads in the United States. Having rejected the prior offers, NSC’s CEO James Squires and the NSC board must now value... View Details

Keywords: Capital Structure; Cash Flow; Cost of Capital; Financial Strategy; Investment Activism; Bids and Bidding; Negotiation Offer; Corporate Strategy; Rail Transportation; Mergers and Acquisitions; Transformation; United States; Canada

June 1991 (Revised June 1993)
Case

Railroads and the Beginnings of Modern Management (Abridged)

By: Thomas K. McCraw

Consists of three selections by the most innovative of the early American railroad managers describing the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they worked,... View Details

Keywords: Business History; Rail Transportation; Organizational Structure; Management Systems; Rail Industry; United States

In 1926, with a colleague named Orville Caesar, he formed the holding company that would eventually become Greyhound. Wickman, seeing that an increased bus transportation system was beneficial to both bus companies and the seemingly... View Details

Keywords: Transportation

2009
Chapter

Chinese Railroads, Local Society, and Foreign Presence: The Tianjin-Pukou Line in pre-1949 Shandong

By: Elisabeth Koll

This chapter explores issues of how Chinese railroads improved social mobility and standards of living along major trunk lines, and how foreign investment shaped the integration of the Chinese railroad network from the early 1900s to 1949. As this case study of the... View Details

Keywords: Foreign Direct Investment; Business History; Industry Growth; Welfare or Wellbeing; Rail Transportation; Rail Industry; China

January 2002 (Revised July 2004)
Case

Renationalization of Railtrack?

Railtrack faces bankruptcy five years after its privatization. Railtrack's performance deteriorated since its privatization in 1996, exhibited by its weakening financial health, unsatisfactory services, poor safety record, and mismanaged investment program. In October... View Details

Keywords: Rail Transportation; Privatization; Insolvency and Bankruptcy; State Ownership; Rail Industry; United Kingdom

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April 2014 (Revised March 2015)
Case

GE and the Industrial Internet

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details

August 1983 (Revised March 1995)
Case

Railroad Problem and the Solution

By: Richard S. Tedlow

A vehicle for a discussion of the causes and consequences of the Interstate Commerce Act. View Details

Keywords: Transportation; Rail Transportation; Fluctuation; Outcome or Result; Public Sector; Government and Politics; Business History; Complexity; Problems and Challenges; Rail Industry

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01 Mar 2017
News

3-Minute Briefing: Wick Moorman (MBA 1989)

When I stepped down from Norfolk Southern after 45 years, I absolutely did not plan to take another job. I said no to Amtrak. Then they called again. I negotiated hard, obviously, for compensation. I’m making a dollar a year. . . . I think passenger View Details

Keywords: April White

January 2020 (Revised April 2020)
Case

Rumo: Infrastructure for a Healthier Economy

By: Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred

Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Customer Relationship Management; Growth and Development Strategy; Logistics; Rail Transportation; Value Creation; Rail Industry; Rail Industry; Rail Industry; Latin America; Brazil

February 1991
Case

Burlington Northern: The ARES Decision (A)

By: Julie H. Hertenstein and Robert S. Kaplan

Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details

Keywords: Investment; Rail Transportation; Information Technology; Competitive Strategy; Performance Evaluation; Performance Effectiveness; Cost vs Benefits; Technology Adoption; Technological Innovation; Customers; Quality; Rail Industry

October 1991 (Revised August 1993)
Case

Acid Rain: Burlington Northern, Inc. (A)

By: Forest L. Reinhardt

Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details

Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States