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- All HBS Web
(2,525)
- People (4)
- News (617)
- Research (1,375)
- Events (6)
- Multimedia (66)
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- February 2022 (Revised January 2023)
- Case
Creating and Measuring Purpose at Viega
By: Ethan Rouen, Suraj Srinivasan and James Barnett
At its headquarters in Attendorn, Germany, Viega’s chairwoman Anna Viegener gathered the company’s leadership team to discuss their progress on formalizing purpose-driven leadership as a strategic driver within the organization. Viega manufactured and distributed... View Details
Keywords: Growth and Development; Employee Relationship Management; Leadership; Mission and Purpose; Expansion; Measurement and Metrics; Germany
Rouen, Ethan, Suraj Srinivasan, and James Barnett. "Creating and Measuring Purpose at Viega." Harvard Business School Case 122-028, February 2022. (Revised January 2023.)
- September 2021 (Revised March 2024)
- Case
Bühler: Mobilizing Industry around a Common Purpose
By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen
Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,... View Details
Keywords: Family Business; Customer Focus and Relationships; Machinery and Machining; Corporate Social Responsibility and Impact; Mission and Purpose; Innovation Leadership; Switzerland
Gulati, Ranjay, Franz Wohlgezogen, and Malini Sen. "Bühler: Mobilizing Industry around a Common Purpose." Harvard Business School Case 822-001, September 2021. (Revised March 2024.)
- 2017
- Chapter
Corporate Moral Agency, Positive Duties, and Purpose
By: Nien-hê Hsieh
A long-standing question in business ethics is whether business enterprises are themselves moral agents with distinct moral responsibilities. To date, the debate about corporate moral agency has focused on responsibility for past wrongdoing that involves violating... View Details
Hsieh, Nien-hê. "Corporate Moral Agency, Positive Duties, and Purpose." In The Moral Responsibility of Firms, edited by Eric Orts and N. Craig Smith. Oxford University Press, 2017.
- October 2016
- Case
Elon Musk: Balancing Purpose and Risk
By: Shikhar Ghosh and Sarah Mehta
The case is used to illustrate the place of ‘Purpose’ versus financial risk and returns in a founder’s objectives. It also addresses personal risk profile of different founders, and when paired with the Risk Tolerance Exercise, it enables evaluating one’s own appetite... View Details
Keywords: Electric Vehicle; Solar Power; Vision; Trade-offs; Leadership; Mission and Purpose; Risk and Uncertainty; Entrepreneurship; Failure; United States; North America
Ghosh, Shikhar, and Sarah Mehta. "Elon Musk: Balancing Purpose and Risk." Harvard Business School Case 817-040, October 2016.
- May 2019
- Teaching Note
Elon Musk: Balancing Purpose and Risk
By: Shikhar Ghosh and Shweta Bagai
Teaching Note for HBS No. 817-040. View Details
- Article
The Social Contract Model of Corporate Purpose and Responsibility
By: Nien-he Hsieh
Of the many developments in business ethics that Thomas Donaldson has helped pioneer, one is the application of social contract theory to address questions about the responsibilities of business actors. In Corporations and Morality, Donaldson develops one of the... View Details
Hsieh, Nien-he. "The Social Contract Model of Corporate Purpose and Responsibility." Business Ethics Quarterly 25, no. 4 (October 2015): 433–460. (DOI: 10.1017/beq.2016.1.)
- April 2024
- Course Overview Note
Growing as a Purposeful Leader (GPL)
By: Hubert Joly and Leonard A. Schlesinger
- June 2023
- Case
EDWINS: Leading with Passion and Purpose
By: Lynda M. Applegate and Rachel Bricklin
Applegate, Lynda M., and Rachel Bricklin. "EDWINS: Leading with Passion and Purpose." Harvard Business School Case 823-131, June 2023.
- January 2023 (Revised May 2023)
- Case
Learning Resources: Driven by Purpose
By: Boris Groysberg, Sarah Mehta and Heather Poco
In January 2023, CEO Rick Woldenberg must make several strategic decisions for his family-owned toy company Learning Resources. View Details
Keywords: Change; Change Management; Ownership; Family Ownership; Leadership; Decisions; Consumer Products Industry; United States; Chicago; Illinois
Groysberg, Boris, Sarah Mehta, and Heather Poco. "Learning Resources: Driven by Purpose." Harvard Business School Case 423-053, January 2023. (Revised May 2023.)
- October 2022
- Teaching Note
Creating and Measuring Purpose at Viega
By: Ethan Rouen and Suraj Srinivasan
Teaching Note for HBS Case No. 122-028. View Details
- 2022
- Chapter
Corporate Purpose in a Post-COVID World
Salter, Malcolm S. "Corporate Purpose in a Post-COVID World." In A Political Economy of Justice, edited by Danielle Allen, Yochai Benkler, Leah Downey, Rebecca Henderson, and Joshua Simons. Chicago: University of Chicago Press, 2022.
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Every business leader faces difficult tradeoffs when working to make a company both profitable and purposeful. But leaders who articulate a company’s deep purpose can tap into that broader vision to help them navigate short-term decisions... View Details
Keywords: by Ranjay Gulati
- November 2021
- Article
The Effects of Retirement on Sense of Purpose in Life: Crisis or Opportunity?
By: Ayse Yemiscigil, Nattavudh Powdthavee and Ashley V. Whillans
Does retirement lead to an existential crisis or present an opportunity to experience a renewed sense of purpose in life? Prior research has documented a negative association between retirement and sense of purpose in life, suggesting that retirement could lead people... View Details
Yemiscigil, Ayse, Nattavudh Powdthavee, and Ashley V. Whillans. "The Effects of Retirement on Sense of Purpose in Life: Crisis or Opportunity?" Psychological Science 32, no. 11 (November 2021): 1856–1864.
- August 20, 2019
- Other Article
An Encouraging Step to Reorient Corporate Purpose
By: Peter Tufano
Tufano, Peter. "An Encouraging Step to Reorient Corporate Purpose." LinkedIn Pulse (August 20, 2019).
- October 16, 2023
- Article
How a Defined Purpose Drove Unilever’s Turnaround
By: Ranjay Gulati
Keywords: Mission and Purpose; Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability
Gulati, Ranjay. "How a Defined Purpose Drove Unilever’s Turnaround." Inc.com (October 16, 2023).
- March 24, 2020
- Article
A Time to Lead with Purpose and Humanity
By: Hubert Joly
In these unprecedented times, corporate leaders are being put to the test. Many just last summer had signed the Business Roundtable Statement of Purpose that committed their companies to serving all stakeholders. The pandemic is the first test of these principles. The... View Details
Joly, Hubert. "A Time to Lead with Purpose and Humanity." Harvard Business Review Digital Articles (March 24, 2020).
- November 2024
- Case
Meghna Modi at Revlon India: Leading with a Bold Purpose
By: Aiyesha Dey, Sarah Mehta and Sarah Sasso
This case is about Meghna Modi, the head of struggling cosmetics company Revlon India, as she tries to both turn the company around and implement her personal purpose at work. Influenced by her own life struggles, Modi feels compelled to empower her frontline... View Details
- July 1983
- Background Note
Written Interview: The Purpose and General Plan
Sonnenfeld, Jeffrey A. "Written Interview: The Purpose and General Plan." Harvard Business School Background Note 484-002, July 1983.
- August 2009
- Case
Life Stories of Recent MBAs: Leadership Purpose
By: Nitin Nohria, Matthew D. Breitfelder and Daisy A Wademan Dowling
Nohria, Nitin, Matthew D. Breitfelder, and Daisy A Wademan Dowling. "Life Stories of Recent MBAs: Leadership Purpose." Harvard Business School Case 410-034, August 2009.