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- All HBS Web (811)
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- 30 Sep 2014
- First Look
First Look: September 30
associated with a product's production heightens consumers' attraction to the firm, which in turn increases purchase interest (Experiments 1-3). In fact, cost transparency has a stronger impact on purchase... View Details
Keywords: Sean Silverthorne
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
research suggests that marketers are well aware of the power of calling something “revised” as a means of selling products. A survey conducted by the researchers with former working professionals found that nearly half had worked at a... View Details
- October 1986 (Revised November 1989)
- Case
Becton Dickinson & Co.: VACUTAINER Systems Division
Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details
Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States
Cespedes, Frank V. "Becton Dickinson & Co.: VACUTAINER Systems Division." Harvard Business School Case 587-085, October 1986. (Revised November 1989.)
- September 2011 (Revised October 2012)
- Case
Sykué Bioenergya
By: Shon R. Hiatt
Sykué Bioenergya (Sykué) was formed in April 2006 with the goal of building four 30 megawatt (MW) bioelectricity power plants in Brazil's Bahia province, 1,500 kilometers north of Sao Paulo. Bahia's savannah-like conditions were perfect for growing elephant grass, a... View Details
Hiatt, Shon R. "Sykué Bioenergya." Harvard Business School Case 412-062, September 2011. (Revised October 2012.)
- January 2019 (Revised January 2022)
- Case
Chinese Infrastructure Investments in Sri Lanka: A Pearl or a Teardrop on the Belt and Road?
By: Meg Rithmire and Yihao Li
In 2015, a surprise presidential election result seemed to imperil Chinese investments in Sri Lanka, which were associated with China’s Belt and Road Initiative to build global infrastructure. In the previous decade, China had undertaken two major projects in the... View Details
Rithmire, Meg, and Yihao Li. "Chinese Infrastructure Investments in Sri Lanka: A Pearl or a Teardrop on the Belt and Road?" Harvard Business School Case 719-046, January 2019. (Revised January 2022.)
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog food, which would require... View Details
- 30 May 2005
- Research & Ideas
Six Steps for Making Your Threat Credible
else to take your place. To signal your commitment to the threat, you might take the first steps toward creating an in-house IT department, perhaps by purchasing basic hardware and software. Incurring unrecoverable costs can have several... View Details
Keywords: by Deepak Malhotra
- August 2017 (Revised November 2017)
- Case
Accounting for Political Risk at AES
By: Gerardo Pérez Cavazos and Suraj Srinivasan
As a global energy generating company, AES frequently faces challenges from political changes and instability. This is exacerbated by the fact that in many instances AES' primary customer is the government, which is also in charge of law-making. For example, AES'... View Details
Keywords: Political Risk; Asset Impairment; Risk Factors; Fair Value; Fair Value Accounting; Financial Reporting; Financial Statements; Energy Industry; Bulgaria; Dominican Republic; United States; Venezuela
Pérez Cavazos, Gerardo, and Suraj Srinivasan. "Accounting for Political Risk at AES." Harvard Business School Case 118-023, August 2017. (Revised November 2017.)
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
individuals responsible for the actual purchase decision do not want to absorb the career risk of overpaying. In our personal lives, if we overpay for a product, we suffer some marginal consequence. In business, it can literally end the... View Details
- August, 2022
- Article
Billing and Insurance-Related Administrative Costs: A Cross-National Analysis
By: Barak D. Richman, Robert S. Kaplan, Japees Kohli, Dennis Purcell, Mahek Shah, Igna Bonfrer, Brian Golden, Rosemary Hannam, Will Mitchell, Daniel Cehic, Garry Crispin and Kevin A. Schulman
Billing and insurance-related costs are a significant source of wasteful health care spending in Organization for Economic Cooperation and Development nations, but these administrative burdens vary across national systems. We executed a microlevel accounting of these... View Details
Richman, Barak D., Robert S. Kaplan, Japees Kohli, Dennis Purcell, Mahek Shah, Igna Bonfrer, Brian Golden, Rosemary Hannam, Will Mitchell, Daniel Cehic, Garry Crispin, and Kevin A. Schulman. "Billing and Insurance-Related Administrative Costs: A Cross-National Analysis." Health Affairs 41, no. 8 (August, 2022): 1098–1106.
- July 1994 (Revised April 1995)
- Case
San Francisco Bay Consulting
By: George P. Baker III and Karin B Monsler
San Francisco Bay Consulting leads the field of economic consulting and litigation support in the application of powerful computers and cutting edge software to manipulate and analyze large data sets. The transfer pricing system, used to facilitate the purchasing and... View Details
Keywords: Fair Value Accounting; Profit; Marketing; Fluctuation; Consulting Industry; Computer Industry
Baker, George P., III, and Karin B Monsler. "San Francisco Bay Consulting." Harvard Business School Case 195-096, July 1994. (Revised April 1995.)
- February 2022
- Supplement
SpartanNash Company: The Amazon Warrants (A)
By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details
- 02 Oct 2017
- What Do You Think?
Do Bitcoin and Digital Currency Have a Future?
tradable digital currencies that can be used to purchase future goods or services offered by the startup, possibly on more favorable terms than in the real market. According to one report, 140 startups have raised over $2 billion in this... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
tracking whether a person smiles, grins, or breaks out in laughter. Continuously measuring smile responses and facial cues allowed the team to determine a person's interest in viewing the ad and their intent to purchase the brand. The ad... View Details
- Article
Creating Value Together
By: Maxim Sytch and Ranjay Gulati
Conventional wisdom suggests that companies should avoid growing dependent on their business partners. If one company, the thinking goes, grows too dependent on a counterpart by getting the entire input for a particular activity from it and is not able to switch... View Details
Keywords: Supply Chain Management; Performance Improvement; Partners and Partnerships; Power and Influence; Value Creation
Sytch, Maxim, and Ranjay Gulati. "Creating Value Together." Business Intelligence. MIT Sloan Management Review 50, no. 1 (Fall 2008): 12–13.
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
Research to write this essay, I expected to find that consumer decision-making research grappled with the types of tough purchasing and investment decisions that were on my callers' minds. To my surprise, I found that this literature has... View Details
Keywords: by Max H. Bazerman
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- March 2014
- Background Note
Setting Price Effectively
By: Nava Ashraf and Kristin Johnson
Price is one of the most powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products. However, the question of whether and how to price has been the subject... View Details
Ashraf, Nava, and Kristin Johnson. "Setting Price Effectively." Harvard Business School Background Note 914-037, March 2014. (Request a courtesy copy.)
- July 2009
- Journal Article
Dirty Work, Clean Hands: The Moral Psychology of Indirect Agency
By: Neeru Paharia, Karim Kassam, Joshua Greene and Max Bazerman
When powerful people cause harm, they often do so indirectly through other people. Are harmful actions carried out through others evaluated less negatively than harmful actions carried out directly? Four experiments examine the moral psychology of indirect agency.... View Details
Keywords: Judgments; Ethics; Moral Sensibility; Behavior; Motivation and Incentives; Power and Influence
Paharia, Neeru, Karim Kassam, Joshua Greene, and Max Bazerman. "Dirty Work, Clean Hands: The Moral Psychology of Indirect Agency." Organizational Behavior and Human Decision Processes 109, no. 2 (July 2009): 134–141.
- 2008
- Working Paper
Dirty Work, Clean Hands: The Moral Psychology of Indirect Agency
By: Neeru Paharia, Karim S. Kassam, Joshua D. Greene and Max H. Bazerman
When powerful people cause harm, they often do so indirectly through other people. Are harmful actions carried out through others evaluated less negatively than harmful actions carried out directly? Four experiments examine the moral psychology of indirect agency.... View Details
Keywords: Judgments; Ethics; Moral Sensibility; Behavior; Motivation and Incentives; Power and Influence
Paharia, Neeru, Karim S. Kassam, Joshua D. Greene, and Max H. Bazerman. "Dirty Work, Clean Hands: The Moral Psychology of Indirect Agency." Harvard Business School Working Paper, No. 09-012, August 2008. (Conditionally Accepted at Organizational Behavior and Human Decision Processes.)