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- All HBS Web (189)
- Faculty Publications (30)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an... View Details
Keywords: by Martha Lagace
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
it. “Learning about Cook’s activism increased intent to purchase among supporters of same-sex marriage but did not erode intent among its opponents,” Toffel says. Climate... View Details
Keywords: by Michael Blanding
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched... View Details
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
Intent By: Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton Abstract—We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes... View Details
Keywords: by Sean Silverthorne
- 26 Jul 2016
- First Look
July 26, 2016
Organizational Behavior and Human Decision Processes Overcoming the Outcome Bias: Making Intentions Matter By: Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman Abstract—People often make the well-documented mistake of paying too... View Details
Keywords: Sean Silverthorne
- 09 Jun 2015
- First Look
First Look: June 9, 2015
ratio of CEO wage to the average employee's wage. Our six studies show that pay ratio disclosure affects purchase intention of consumers via perceptions of wage fairness. The disclosure of a retailer's high... View Details
Keywords: Sean Silverthorne
- 15 Mar 2016
- First Look
March 15, 2016
confirm the influence of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased consumer intentions to View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
group of same-sex marriage supporters, purchasing intent was nearly twice as high among respondents who had been told of Cook’s public views about the RFRA. For those who opposed gay marriage, Cook’s... View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
Marvin Bower Associate Professor of Business Administration at Harvard Business School. “When people weren’t presented with a privacy notice, their purchase interest was about twice that of those who had been shown the privacy notice.”... View Details
- 17 May 2011
- First Look
First Look: May 17
self-interest in the intentions of others, as contrasted with rational behavior. We also discuss the antecedents and consequences of these naïve and cynical errors, as well as some potential strategies to buffer against their effects and... View Details
Keywords: Sean Silverthorne
- 12 Aug 2008
- First Look
First Look: August 12, 2008
the Statement of Financial Accounting Standards, No. 141R. Purchase the note: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=108067 ADR Choices Harvard Business School Note 908-040 Six different business disputes, all in the... View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
Business School Case 315-055 Al Islami Foods: Beyond Dubai In 2014, Al Islami Foods CEO Marwan Al Garem considers his company's history of growth in Dubai and its growth opportunities within and outside the city. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 23 Nov 2010
- First Look
First Look: November 23
people to mentally simulate events more extensively. People who considered situations with their eyes closed rather than open judged immoral behaviors as more unethical and moral behaviors as more ethical. In addition, considering potential decisions with closed eyes... View Details
Keywords: Sean Silverthorne
- 20 Nov 2007
- First Look
First Look: November 20, 2007
Burton had to assess the plans from a global perspective. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508009 The Hertz Corporation (A) Harvard Business School Case 208-030 Examines the leveraged... View Details
Keywords: Martha Lagace
- 07 Jul 2015
- First Look
First Look: July 7, 2015
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815113-PDF-ENG Harvard Business School Case 714-424 Amgen Inc.: Pursuing Innovation and Imitation? (A) Set in 2009, the (A) case explores whether Amgen, a leading innovator of... View Details
Keywords: Sean Silverthorne
- 02 Sep 2008
- First Look
First Look: September 3, 2008
suggest. Our results challenge the widely held view that appointments of independent directors necessarily add objectivity to the board of a firm. Purchase the paper: http://papers.nber.org/papers/w14232 The Ontological Foundations of... View Details
Keywords: Sean Silverthorne
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
or efficacy—influence change recipients’ willingness to adopt the change. By contrast, change recipients’ turnover intentions are driven by their levels of demonstrated ability and efficacy rather than their affective states. Publisher's... View Details
Keywords: Sean Silverthorne
- 08 Nov 2017
- Research & Ideas
Handgun Waiting Periods Prevent Hundreds of Homicides Each Year
the weapon, if the only intention for making the purchase was to do harm within a certain period of time. “The most plausible explanation as to why waiting periods work is this: People have visceral states,... View Details
Keywords: by Dina Gerdeman
- 14 Oct 2009
- First Look
First Look: October 14
momentum during the transition, corporate leaders were intent on continuing to use Gillette as a catalyst of change. Purchase this supplement: http://cb.hbsp.harvard.edu/cb/product/309032-PDF-ENG View Details
Keywords: Martha Lagace
- 14 Jun 2011
- First Look
First Look: June 14
more generally. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/211075-PDF-ENG If We Ran The World Hałaburda, Hanna, Radka Dohnalova, and Aldo SesiaHarvard Business School Case 711-490 Cindy Gallop launched IfWeRanTheWorld... View Details
Keywords: Sean Silverthorne