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- All HBS Web (190)
- Faculty Publications (30)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an... View Details
Keywords: by Martha Lagace
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched... View Details
- 26 Jul 2016
- First Look
July 26, 2016
Organizational Behavior and Human Decision Processes Overcoming the Outcome Bias: Making Intentions Matter By: Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman Abstract—People often make the well-documented mistake of paying too... View Details
Keywords: Sean Silverthorne
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
group of same-sex marriage supporters, purchasing intent was nearly twice as high among respondents who had been told of Cook’s public views about the RFRA. For those who opposed gay marriage, Cook’s... View Details
- 07 Jul 2010
- First Look
First Look: July 7
Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710430-PDF-ENG Baltic Beverages Holding: Competing in a Globalizing World (B) Juan Alcácer, Rasmus Molander, and Rakeen MabudHarvard Business School Supplement 710-471 In 1991,... View Details
Keywords: Martha Lagace
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
children and eight grandchildren, Marina Picasso ended up with some 10,000 of her grandfather's productions, and sent waves across the art world in February by announcing her intention to make many of them available for sale to the public... View Details
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
Intent By: Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton Abstract—We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes... View Details
Keywords: by Sean Silverthorne
- 17 May 2011
- First Look
First Look: May 17
self-interest in the intentions of others, as contrasted with rational behavior. We also discuss the antecedents and consequences of these naïve and cynical errors, as well as some potential strategies to buffer against their effects and... View Details
Keywords: Sean Silverthorne
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
experiment, we find that CEO activism can sway public opinion and increase consumers’ intentions to purchase products from the CEO’s company. However, we find that these two effects of CEO activism depend on... View Details
Keywords: Sean Silverthorne
- 12 Aug 2008
- First Look
First Look: August 12, 2008
the Statement of Financial Accounting Standards, No. 141R. Purchase the note: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=108067 ADR Choices Harvard Business School Note 908-040 Six different business disputes, all in the... View Details
Keywords: Sean Silverthorne
- 20 Nov 2007
- First Look
First Look: November 20, 2007
Burton had to assess the plans from a global perspective. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508009 The Hertz Corporation (A) Harvard Business School Case 208-030 Examines the leveraged... View Details
Keywords: Martha Lagace
- 08 Nov 2017
- Research & Ideas
Handgun Waiting Periods Prevent Hundreds of Homicides Each Year
the weapon, if the only intention for making the purchase was to do harm within a certain period of time. “The most plausible explanation as to why waiting periods work is this: People have visceral states,... View Details
Keywords: by Dina Gerdeman
- 14 Oct 2009
- First Look
First Look: October 14
momentum during the transition, corporate leaders were intent on continuing to use Gillette as a catalyst of change. Purchase this supplement: http://cb.hbsp.harvard.edu/cb/product/309032-PDF-ENG View Details
Keywords: Martha Lagace
- 25 Apr 2017
- First Look
First Look at New Research, April 25
the former and disapprove of action in the latter, despite identical consequences. The difference is often explained in terms of the intention principle—whether the consequences are intended or incidental. Our results suggest that when... View Details
Keywords: Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
topics and concerns that are similar across different disciplines. This paper reports on the consortium outcomes and insights from mentors who took part in it. We develop a set of observations to guide the evolution of the sciences of design. It is our View Details
Keywords: Martha Lagace
- 16 Nov 2010
- First Look
First Look: November 16, 2010
games. Our dictators can purchase signals about why the recipients are poor. We find that a third of the dictators are willing to pay a dollar to learn more about their recipient. Dictators who devote resources to acquiring information... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
that have led to asset impairments. More recently, the Bulgarian energy regulator announced its intentions to seek a 30% price reduction on a power purchase agreement signed over ten years ago with AES.... View Details
Keywords: Sean Silverthorne
- 02 Sep 2008
- First Look
First Look: September 3, 2008
suggest. Our results challenge the widely held view that appointments of independent directors necessarily add objectivity to the board of a firm. Purchase the paper: http://papers.nber.org/papers/w14232 The Ontological Foundations of... View Details
Keywords: Sean Silverthorne