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- All HBS Web (180)
- Faculty Publications (29)
Show Results For
- All HBS Web (180)
- Faculty Publications (29)
- 27 Feb 2024
- Research & Ideas
Why Companies Should Share Their DEI Data (Even When It’s Unflattering)
government requirements. What happens when your competitor discloses—and you don’t? The researchers found that if the competition discloses its diversity data and you don’t, consumers have lower purchasing View Details
Keywords: by Shalene Gupta
- Web
Human Behavior & Decision-Making - Faculty & Research
examine whether this disclosure reflects a firm's intent to improve its gender diversity performance over time. We find that forward-looking disclosures, such as gender diversity targets, are positively associated with GPG improvement... View Details
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
seconds, followed by a decision screen displaying both price and product. They then indicated the extent to which they wanted to buy the items on a scale from 0 to 100, with anything above a 50 categorized as intent to View Details
- 16 Jul 2013
- First Look
First Look: July 16
components decrease in the absence of bundling, and consumers who had previously purchased bundles might delay purchases, resulting in lower revenues. We also find that mixed bundling dominates pure bundling and pure components in terms... View Details
Keywords: Anna Secino
- 01 Sep 2022
- What Do You Think?
Is It Time to Consider Lifting Tariffs on Chinese Imports?
controversies, trade continues. It’s perhaps evidence that sanity still prevails in the business world. But it raises the question of whether it’s time for the US to send a message, however small, of positive intent toward China by... View Details
Keywords: Re: James L. Heskett
- 13 Dec 2021
- Research & Ideas
The Unlikely Upside of Mergers: More Diverse Management Teams
States, Zhang found that purchased companies added nearly 15 percent more minority managers and 4 percent more female managers to their ranks than unacquired companies during the same period. "When the old ways are not working, we need to... View Details
Keywords: by Lane Lambert
- 01 Sep 2023
- News
Case Study: The Home Team
to pull, rather than taking out a loan at a higher interest rate later to pay for a new roof.” So far buyers have loved it. They say it helps them look at a prospective purchase with a broader perspective, beyond just countertops and... View Details
- Web
HBS - Financials | Supplemental Financial Information
School to the endowment reserve. The School budgets the use of endowment distributions to support operations in accordance with the donors’ intentions and the terms of each gift. Unrestricted Reserves (in millions) 145 FY17 118 FY18 129... View Details
- Web
HBS - Financials | Supplemental Financial Information
gifts to the endowment, which currently consists of more than 1,000 discrete funds established over the years by individual donors, corporations, and reunion classes. The School budgets the use of endowment distributions to support operations in accordance with the... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an... View Details
Keywords: by Martha Lagace
- Web
HBS - Financials | Supplemental Financial Information
individual donors, corporations, and reunion classes; and cash transfers by the School to the endowment reserve. The School budgets the use of endowment distributions to support operations in accordance with the donors’ intentions and the... View Details
- 11 Mar 2021
- News
Leading with Heart
eight years were positive, everything that needed to go up was going up. Everything that needed to go down was going down. And it was a rock star brand ‘til about 2017 is when JAB purchased Panera. Soon thereafter, I think the founder... View Details
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
Intent By: Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton Abstract—We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes... View Details
Keywords: by Sean Silverthorne
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
it. “Learning about Cook’s activism increased intent to purchase among supporters of same-sex marriage but did not erode intent among its opponents,” Toffel says. Climate... View Details
Keywords: by Michael Blanding
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched... View Details
- 26 Jul 2016
- First Look
July 26, 2016
Organizational Behavior and Human Decision Processes Overcoming the Outcome Bias: Making Intentions Matter By: Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman Abstract—People often make the well-documented mistake of paying too... View Details
Keywords: Sean Silverthorne
- 09 Jun 2015
- First Look
First Look: June 9, 2015
ratio of CEO wage to the average employee's wage. Our six studies show that pay ratio disclosure affects purchase intention of consumers via perceptions of wage fairness. The disclosure of a retailer's high... View Details
Keywords: Sean Silverthorne
- 15 Mar 2016
- First Look
March 15, 2016
confirm the influence of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased consumer intentions to View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
Marvin Bower Associate Professor of Business Administration at Harvard Business School. “When people weren’t presented with a privacy notice, their purchase interest was about twice that of those who had been shown the privacy notice.”... View Details