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Publications

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  • All HBS Web  (3,162)
    • People  (17)
    • News  (865)
    • Research  (1,550)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (719)

Show Results For

  • All HBS Web  (3,162)
    • People  (17)
    • News  (865)
    • Research  (1,550)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (719)
← Page 3 of 3,162 Results →

    How Organizations Respond to Institutional Constraint

    Corporate political activity is an increasingly important source of institutional change in the 21st century which has seen a decline of collective political action among the business elite and a rise in political action by individual firms. Rather... View Details

    • May 25, 2016
    • Comment

    How Consumers and Businesses are Reshaping Public Health

    By: John A. Quelch
    Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
    Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; South America; North and Central America; Middle East; Europe; Asia
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    Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
    • October 1981 (Revised June 1985)
    • Case

    Vicks Health Care Division: Project Scorpio (B1)

    To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well... View Details
    Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry
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    Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (B1)." Harvard Business School Case 582-041, October 1981. (Revised June 1985.)
    • 15 Jul 2020
    • Video

    The HBS Health Minute: The Impact of Public Policy on Health Care Innovation and Entrepreneurship

    • October 1981 (Revised June 1985)
    • Case

    Vicks Health Care Division: Project Scorpio (B)

    Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details
    Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry
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    Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (B)." Harvard Business School Case 582-040, October 1981. (Revised June 1985.)
    • September 1988
    • Case

    Vicks Health Care Division: Project Scorpio (D)

    Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details
    Keywords: Product Positioning; Health Industry
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    Kosnik, Thomas J. "Vicks Health Care Division: Project Scorpio (D)." Harvard Business School Case 589-008, September 1988.
    • May 1983
    • Supplement

    Vicks Health Care Division: Project Scorpio, Video

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    Williams, Jeffrey R., and George S. Yip. "Vicks Health Care Division: Project Scorpio, Video." Harvard Business School Video Supplement 883-519, May 1983.
    • January 1978
    • Case

    Zero-Base Budgeting in the Public Health Service

    By: Regina E. Herzlinger
    Keywords: Health Care and Treatment; Budgets and Budgeting
    Citation
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    Herzlinger, Regina E. "Zero-Base Budgeting in the Public Health Service." Harvard Business School Case 178-080, January 1978.
    • November 2014 (Revised March 2016)
    • Background Note

    Mental Health and the American Workplace

    By: John A. Quelch and Carin-Isabel Knoop
    Mental illness has been described as an epidemic affecting nearly a quarter of all Americans in their lifetimes, often during their most productive working years. Managers who can design organizations that maximize mental health can minimize these risks and boost... View Details
    Keywords: Public Health; Productivity; Competitiveness; Stress Management; Depression; Absenteeism; Presenteeism; Work Culture; Business or Company Management; Work-Life Balance; Performance Productivity; Organizational Culture; Medical Specialties; Health Care and Treatment; Health Industry; United States
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    Quelch, John A., and Carin-Isabel Knoop. "Mental Health and the American Workplace." Harvard Business School Background Note 515-062, November 2014. (Revised March 2016.)
    • September 2014 (Revised March 2021)
    • Case

    La Ribera Health Department (A)

    By: Regina E. Herzlinger, Emer Moloney and Daniela Beyersdorfer
    The La Ribera case studies depict an innovative low cost/high quality privately financed hospital model struggling to achieve alignment with the Six Factors. It is reimbursed by the public sector in a Spanish environment whose Consumers, Structure, and Public Policy... View Details
    Keywords: Health Care; Health Care Financing; Health Care Industry; Health Care Operations; Health Care and Treatment; Operations; Business Model; Government and Politics; Programs; Innovation Strategy; Vertical Integration; Health Industry; Europe; Spain
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    Herzlinger, Regina E., Emer Moloney, and Daniela Beyersdorfer. "La Ribera Health Department (A)." Harvard Business School Case 315-006, September 2014. (Revised March 2021.)
    • 15 Apr 2015
    • HBS Seminar

    Howard Koh, Harvard School of Public Health

    • January 2007 (Revised April 2011)
    • Case

    Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico

    By: Michael Chu and Regina Garcia-Cuellar
    Farmacias Similares, serving Mexico's low-income sector, grew to $600 million sales and 3,400 drugstores while deep reforms to help the poor swept the public health system. Adjacent to each store, for $2 per visit, medical clinics provided access to doctors for 2.3... View Details
    Keywords: Private Sector; Public Sector; Health Care and Treatment; Growth and Development Strategy; Poverty; Pharmaceutical Industry; Retail Industry; Mexico
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    Chu, Michael, and Regina Garcia-Cuellar. "Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico." Harvard Business School Case 307-092, January 2007. (Revised April 2011.)
    • 12 Jun 2007
    • Working Paper Summaries

    Public Action for Public Goods

    Keywords: by Abhijit Banerjee, Lakshmi Iyer & Rohini Somanathan
    • 01 Oct 2009
    • News

    Swiss Health Care Thrives Without Public Option

    • 15 Nov 2017
    • HBS Seminar

    Sarah Bleich, Harvard School of Public Health

    • January 2014 (Revised March 2014)
    • Case

    Cancer Screening in Japan: Market Research and Segmentation

    By: John A. Quelch and Margaret L. Rodriguez
    Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained... View Details
    Keywords: Cancer; Public Health Projects; Japan; Japan
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    Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)
    • 03 Apr 2025
    • HBS Seminar

    Ziad Obermeyer, UC Berkeley School of Public Health

    • 02 Jan 2020
    • News

    Medicare for All or Public Option: Can Either Heal Health Care?

    • 18 Apr 2016 - 19 Apr 2016
    • Other Presentation

    Creating Shared Value in Health Care

    By: Michael E. Porter
    The overall purpose of the conference was to inspire CEOs to become more aware of their public health footprint, how they can improve the sustainability of their products and health of their workforce and their untapped power to influence change and progress in the... View Details
    Keywords: Society; Health Care; Community Impact; Shared Value; Value Creation; Organizations; Civil Society or Community; Health Care and Treatment; Business and Community Relations
    Citation
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    Porter, Michael E. "Creating Shared Value in Health Care." Building a Culture of Health: A New Imperative for Business, Harvard Business School and Robert Wood Johnson Foundation, Boston, MA, April 18–19, 2016.
    • July 1982
    • Supplement

    Vicks Health Care Division: Project Scorpio (C), Student Assignment

    Provides a blank five-year profit-and-loss statement for students to complete. View Details
    Keywords: Financial Statements
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    Yip, George S. "Vicks Health Care Division: Project Scorpio (C), Student Assignment." Harvard Business School Supplement 583-009, July 1982.
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