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- Faculty Publications (33)
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- All HBS Web (221)
- Faculty Publications (33)
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
important move, is Public Opinion.” 10 Hill argued that “the highest purpose of public relations is to foster and promote understanding among people. For this reason, the art of communication assumes great importance in public relations.”... View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
customers by matching them “by hand” with early suppliers (e.g., Etsy scoured craft fairs to sign up artisans); acquiring them in bulk (Uber ran promotions during concerts and events); and doing whatever it took to make their offerings... View Details
- 17 Sep 2013
- First Look
First Look: September 17
rate. Our results suggest that low pay rates are, in and of themselves, unlikely to promote dishonesty. Instead, it is the salience of upward social comparisons that encourages the poorly compensated to cheat. September 2013 Empirical... View Details
Keywords: Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
Globalization and Business Applications Globalization in Historical Perspective By: Ghemawat, Pankaj, and Geoffrey Jones Abstract—This chapter explores the role that firms have played over time in promoting international trade and... View Details
Keywords: Sean Silverthorne
- 22 Dec 2009
- First Look
First Look: Dec. 22
music business also meant having to do without the financial, logistical, and promotional power of the major labels. To provide an alternative to the muscle of the major labels, the company is launching a venture capital project called... View Details
Keywords: Martha Lagace
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
passed a bill requiring that TikTok sell itself to a US buyer or be banned; the Senate voted in favor of the legislation and US President Biden swiftly signed it into law in April. What happens next is being closely watched by users,... View Details
- Web
Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
was an expensive enterprise, and before World War I magazine and newspaper publishers tended to favor drawn illustrations over photographs. In the 1920s, the tremendous increase in industrial output and consumer demand led executives to... View Details
- 13 Jan 2015
- First Look
First Look: January 13
can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention,... View Details
Keywords: Sean Silverthorne
- 19 Feb 2013
- First Look
First Look: Feb. 19
insurance benefits) for providing worker insurance. Employment regulations more directly tax firms making frequent labor adjustments than other labor market insurance mechanisms. Venture capital investors are especially sensitive to these labor adjustment costs.... View Details
Keywords: Sean Silverthorne
- Web
Entrepreneurship - Faculty & Research
access to financial services for low-income populations worldwide. As a result, it has become one of the most talked-about innovations in global development in recent decades. However, its expansion has not been without controversy. While many hailed it as a way to end... View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
promoting dishonesty are discussed. Article The (Perceived) Meaning of Spontaneous Thoughts By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible... View Details
- 20 Apr 2011
- Research & Ideas
Blind Spots: We’re Not as Ethical as We Think
race biases without knowing that you have these biases, overclaiming credit without meaning to do so, being affected by conflicts of interest, and favoring an in-group—such as universities often do when they give preferential treatment to... View Details
Keywords: by Sean Silverthorne
- 19 May 2015
- First Look
First Look: May 19
therefore exacerbated career concerns, and show that this forecast pattern is more pronounced after the Settlement. Both analysts and bank executives benefit from this behavior. Analysts issuing more biased forecasts for potential future employers are more likely to... View Details
Keywords: Sean Silverthorne
- Web
Business History - Faculty & Research
American chemical industries until the 1970s, when the two German firms diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at View Details
- 18 Oct 2011
- First Look
First Look: October 18
that a creative personality and a creative mindset promote individuals' ability to justify their behavior, which, in turn, leads to unethical behavior. In five studies, we show that participants with creative personalities tended to cheat... View Details
Keywords: Sean Silverthorne
- 01 May 2012
- First Look
First Look: May 1
occurs when supplier- and customer-facing IT are adopted together, suggesting the presence of complementarities in supply chain technology adoption. These results are consistent with the view that, by reducing external coordination costs, IT investments View Details
Keywords: Carmen Nobel
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
moving in favorable directions. McCool confirmed his belief in the strategy when he confidently told the employees to stay the course, to keep improving the performance driver measures on the scorecard. And his faith was soon confirmed:... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
of the Northwest Passage as a result of climate change. In 2006, the Panamanian electorate voted in favor of a plan to expand the Panama Canal. The reason is not that the canal had reached full capacity: in fact, a back-of-envelope... View Details
- 27 Mar 2012
- First Look
First Look: March 27
are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to provide favorable coverage to certain authors or to slant... View Details
Keywords: Carmen Nobel
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
and hazards. Several techniques can enhance the power and efficacy of queries: Favor follow-up questions, know when to keep questions open ended, get the sequence right, use the right tone, and pay attention to group dynamics. Publisher's... View Details
Keywords: Dina Gerdeman