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Show Results For
- All HBS Web
(2,937)
- People (4)
- News (688)
- Research (1,699)
- Events (21)
- Multimedia (31)
- Faculty Publications (985)
- 19 Feb 2015
- Video
Harvard Launch Lab Promotional Video
- 2011
- Chapter
Promoting Entrepreneurship, Growth, and Job Creation
By: Ejaz Ghani, William R. Kerr and Stephen O'Connell
Ghani, Ejaz, William R. Kerr, and Stephen O'Connell. "Promoting Entrepreneurship, Growth, and Job Creation." In Reshaping Tomorrow: Is South Asia Ready for the Big Leap? edited by Ejaz Ghani, 168–201. Oxford University Press, 2011.
- 1994
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 4th ed. Burr Ridge, IL: Irwin, 1994.
- 1987
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 2nd ed. Plano, TX: Business Publications, Inc., 1987.
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- August 1988
- Background Note
Note on Sales Promotion Design
By: John A. Quelch
Quelch, John A. "Note on Sales Promotion Design." Harvard Business School Background Note 589-021, August 1988.
- June 1987
- Supplement
Sales Promotion Management, Video Index
By: John A. Quelch
Quelch, John A. "Sales Promotion Management, Video Index." Harvard Business School Video Supplement 587-108, June 1987.
- Article
Can Sales Promotion Go Global?
By: Kamran Kashani and John A. Quelch
Kashani, Kamran, and John A. Quelch. "Can Sales Promotion Go Global?" Business Horizons 33, no. 3 (May–June 1990): 37–43.
- Article
In Defense of Price Promotion
By: Paul Farris and John A. Quelch
Farris, Paul, and John A. Quelch. "In Defense of Price Promotion." MIT Sloan Management Review 29, no. 1 (Fall 1987): 63–70.
- Article
Consumer Promotions in Service Marketing
By: Christopher Lovelock and John A. Quelch
Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
- February 2016
- Case
Express Scripts: Promoting Prescription Drug Home Delivery (A)
By: John Beshears, Patrick Rooney and Jenny Sanford
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home... View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Health Care and Treatment; Order Taking and Fulfillment; Compensation and Benefits; Pharmaceutical Industry
Beshears, John, Patrick Rooney, and Jenny Sanford. "Express Scripts: Promoting Prescription Drug Home Delivery (A)." Harvard Business School Case 916-026, February 2016.
- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
In examining the way governments choose a structure in which to conduct investment promotion activities we found that most of the organizational issues fell within the realm of the public-private choice of management of certain... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
- Article
Price Promotion for Emotional Impact
By: Aylin Aydinli, Marco Bertini and Anja Lambrecht
Aydinli, Aylin, Marco Bertini, and Anja Lambrecht. "Price Promotion for Emotional Impact." Journal of Marketing 78, no. 4 (July 2014): 80–96.
- March 1986 (Revised September 1987)
- Case
United Airlines: Price Promotion Policy
By: John A. Quelch
Quelch, John A. "United Airlines: Price Promotion Policy." Harvard Business School Case 586-089, March 1986. (Revised September 1987.)
- 17 Feb 2020
- News
Why Don’t Women Promote Themselves?
Creating ‘Smart’ Policy to Promote Entrepreneurship and Innovation
The heterogeneity of America’s small businesses has led to some confusion and missteps in policy circles regarding the best strategies to promote entrepreneurship and innovation. We describe three policy areas: improving access to capital, delivering entrepreneurship... View Details
- March–April 1990
- Article
The Costly Bargain of Trade Promotion
By: R. D. Buzzell, J. A. Quelch and W. J. Salmon
Keywords: Trade
Buzzell, R. D., J. A. Quelch, and W. J. Salmon. "The Costly Bargain of Trade Promotion." Harvard Business Review 68, no. 2 (March–April 1990): 141–149.
- September 1991 (Revised November 1991)
- Case
Health Promotion Centers of New England
Herzlinger, Regina E. "Health Promotion Centers of New England." Harvard Business School Case 192-035, September 1991. (Revised November 1991.)
- Article
Spending Money on Others Promotes Happiness
By: Elizabeth W. Dunn, Lara B. Aknin and Michael I. Norton
Dunn, Elizabeth W., Lara B. Aknin, and Michael I. Norton. "Spending Money on Others Promotes Happiness." Science 319, no. 5870 (March 21, 2008): 1687–1688.