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Show Results For
- All HBS Web
(1,895)
- People (2)
- News (358)
- Research (1,025)
- Events (5)
- Multimedia (2)
- Faculty Publications (534)
- Research Summary
Masters of Strategy
Over the last two decades, Professor Yoffie has written numerous cases on Intel, Microsoft, and Apple. In a new research project with Professor Michael Cusumano of MIT, the authors are examining what made Andy Grove of Intel, Bill Gates of Microsoft, and Steve Jobs... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- January 2015 (Revised September 2017)
- Case
Project Titan at Northrop Grumman
- March 1999 (Revised June 2000)
- Case
Eli Lilly: The Evista Project
- March 1996 (Revised January 2002)
- Case
CIBA Vision: The Daily Disposable Lens Project (A)
- February 2023
- Supplement
Graphic Packaging: Project Cowboy (A) Courseware
- February 2023 (Revised March 2025)
- Case
Graphic Packaging: Project Cowboy (A)
- January 2011
- Case
Exit Strategy (A)
- June 1991 (Revised May 2002)
- Case
Barco Projection Systems (A): Worldwide Niche Marketing
- August 2000
- Case
Project ACHIEVE - January 2000
- October 1997 (Revised March 1998)
- Case
Komatsu Ltd.: Project G's Globalization
- 2006
- Other Unpublished Work
Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy
- September 1999
- Case
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)
- July 2002 (Revised August 2002)
- Supplement
Australia-Japan Cable: Structuring the Project Company
- March 2004 (Revised November 2012)
- Teaching Note
P&G Japan: The SK-II Globalization Project (TN)
- March 1992 (Revised April 1995)
- Teaching Note
BMW: The 7-Series Project (A), Teaching Note
- Research Summary
Mastering Strategy Execution
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- December 2010
- Compilation
VCPE Strategy Vignettes I
- November 2003 (Revised August 2005)
- Case
Reinventing the Automobile: General Motors' AUTOnomy Project
- September 2008 (Revised May 2010)
- Supplement