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  • January 2015 (Revised September 2017)
  • Case

Project Titan at Northrop Grumman

By: C. Fritz Foley and Kevin Sharer
In March of 2011, Northrop Grumman divested shipbuilding assets through the spin-off of Huntington Ingalls Industries. This case reviews many of the key questions faced by Northrop's CEO, CFO, and top management team during this process, including questions concerning... View Details
Keywords: Corporate Reorganization; Spin Off; Asset Sales; Managing Portfolios Of Businesses; Managing Change; Diversification; Change Management; Restructuring; Corporate Strategy; Financial Strategy; Manufacturing Industry
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Foley, C. Fritz, and Kevin Sharer. "Project Titan at Northrop Grumman." Harvard Business School Case 215-001, January 2015. (Revised September 2017.)
  • March 1996 (Revised January 2002)
  • Case

CIBA Vision: The Daily Disposable Lens Project (A)

By: Gary P. Pisano
Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team... View Details
Keywords: Product Development; Operations; Research and Development; Decision Making; Production; Strategy; Management; Organizational Design; Globalization; Medical Devices and Supplies Industry
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Pisano, Gary P. "CIBA Vision: The Daily Disposable Lens Project (A)." Harvard Business School Case 696-100, March 1996. (Revised January 2002.)
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • March 1999 (Revised June 2000)
  • Case

Eli Lilly: The Evista Project

By: Steven C. Wheelwright and Matt Verlinden
Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)... View Details
Keywords: Projects; Groups and Teams; Operations; Management Teams; Product Development; Transition; Product Design; Business Startups; Business Plan; Product Launch; Competition; Service Operations; Pharmaceutical Industry
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Wheelwright, Steven C., and Matt Verlinden. "Eli Lilly: The Evista Project." Harvard Business School Case 699-016, March 1999. (Revised June 2000.)
  • March 2001
  • Case

Breakup of AT&T, The: Project "Grand Slam"

Focuses on AT&T's 2000 restructuring, in which the company broke itself into four units: business services, consumer services, broadband, and wireless. Examines the strategy of the company during this time: (1) to deliver information in any form (voice, video, data)... View Details
Keywords: Restructuring; Telecommunications Industry
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Rukstad, Michael G., Carl Johnston, and Tyrell Levine. Breakup of AT&T, The: Project "Grand Slam". Harvard Business School Case 701-127, March 2001.
  • June 1991 (Revised May 2002)
  • Case

Barco Projection Systems (A): Worldwide Niche Marketing

Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance... View Details
Keywords: Competition; Globalized Markets and Industries; Product Marketing; Consumer Products Industry; Electronics Industry
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Moriarty, Rowland T., Jr. "Barco Projection Systems (A): Worldwide Niche Marketing." Harvard Business School Case 591-133, June 1991. (Revised May 2002.)
  • January 2011
  • Case

Exit Strategy (A)

By: Clayton S. Rose and Justine Kelly Lelchuk
Jeff Brown wondered whether now was the right time to call his boss, and friend, Bernard Tubiana. Brown was a rising star at Deloitte Consulting and three weeks into an important project for Aflac. He was about to receive an offer from Aflac's major competitor,... View Details
Keywords: Decisions; Ethics; Employees; Resignation and Termination; Service Industry
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Rose, Clayton S., and Justine Kelly Lelchuk. "Exit Strategy (A)." Harvard Business School Case 311-075, January 2011.
  • August 2000
  • Case

Project ACHIEVE - January 2000

By: H. Kent Bowen and Elizabeth Kind
Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details
Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry
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Bowen, H. Kent, and Elizabeth Kind. "Project ACHIEVE - January 2000." Harvard Business School Case 601-044, August 2000.
  • 2006
  • Other Unpublished Work

Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy

By: Michael E. Porter
The Berkshires Strategy Project, a six-month strategy development effort involving dozens of private and public sector organizations in the Berkshires, has led to broad consensus behind an economic strategy for the County, and galvanized a leadership group in the form... View Details
Keywords: Economics; Industry Clusters; Growth and Development; United States
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Porter, Michael E. "Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy." Monitor Group, 2006.
  • February 2023 (Revised March 2025)
  • Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (A)." Harvard Business School Case 223-009, February 2023. (Revised March 2025.)
  • October 1997 (Revised March 1998)
  • Case

Komatsu Ltd.: Project G's Globalization

By: Christopher A. Bartlett
This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities... View Details
Keywords: Change Management; Construction; Asset Pricing; Investment Portfolio; Global Strategy; Leadership; Resource Allocation; Risk Management; Expansion; Manufacturing Industry; Japan
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Bartlett, Christopher A. "Komatsu Ltd.: Project G's Globalization." Harvard Business School Case 398-016, October 1997. (Revised March 1998.)
  • February 2023
  • Supplement

Graphic Packaging: Project Cowboy (A) Courseware

By: Benjamin C. Esty and Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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Esty, Benjamin C., and Scott Mayfield. "Graphic Packaging: Project Cowboy (A) Courseware." Harvard Business School Spreadsheet Supplement 223-709, February 2023.
  • July 2002 (Revised August 2002)
  • Supplement

Australia-Japan Cable: Structuring the Project Company

By: Benjamin C. Esty
Spreadsheet to (9-203-024). Download only. View Details
Keywords: Projects; Customers; System; Capital; Competition; Investment Return; Risk and Uncertainty; Telecommunications Industry; Australia; Japan
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Esty, Benjamin C. "Australia-Japan Cable: Structuring the Project Company." Harvard Business School Spreadsheet Supplement 202-746, July 2002. (Revised August 2002.)
  • March 2004 (Revised November 2012)
  • Teaching Note

P&G Japan: The SK-II Globalization Project (TN)

By: Christopher A. Bartlett
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe
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Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project (TN)." Harvard Business School Teaching Note 304-023, March 2004. (Revised November 2012.)
  • September 1999
  • Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson
Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry
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Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
  • September 2008 (Revised May 2010)
  • Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
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Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
  • November 2003
  • Supplement

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Consumer Products Industry; Japan
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Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
  • November 2003 (Revised August 2005)
  • Case

Reinventing the Automobile: General Motors' AUTOnomy Project

By: Alan D. MacCormack and Kerry Herman
Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the... View Details
Keywords: Problems and Challenges; Management; Information Technology; Transition; Competency and Skills; Disruptive Innovation; Machinery and Machining; Auto Industry
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MacCormack, Alan D., and Kerry Herman. "Reinventing the Automobile: General Motors' AUTOnomy Project." Harvard Business School Case 604-064, November 2003. (Revised August 2005.)
  • Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

  • May 1993 (Revised May 1996)
  • Case

BellSouth Enterprises: The Cellular Billing Project

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the... View Details
Keywords: Alliances; Market Entry and Exit; Software; Global Strategy; Telecommunications Industry; United States
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Sviokla, John J., Mark Keil, and Steve Simonson. "BellSouth Enterprises: The Cellular Billing Project." Harvard Business School Case 193-150, May 1993. (Revised May 1996.)
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