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  • All HBS Web  (387)
    • News  (110)
    • Research  (229)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (18)

Show Results For

  • All HBS Web  (387)
    • News  (110)
    • Research  (229)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (18)
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  • 01 Dec 2001
  • News

HBS Alumni Association Board of Directors: President's Report

External Relations and the School's CFO, about the current "State of the School" regarding alumni outreach, fundraising, and current programmatic updates. We also heard about the School's response to the tragedies of September 11. Now... View Details
Keywords: Susan Luick Good; Colleges, Universities, and Professional Schools; Educational Services
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

moves about a dozen times before buying a home, and all too often the bookshelf purchased for one apartment isn’t needed in the next. As a result, about 10 million tons of furniture go to landfills every year, Ramírez says. He and Aditya... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 01 Jun 2011
  • News

Students Start-Ups Tap New HBS Fund

from 88 applicants, were: Adiply (Omar Restom, HBS ’12): A self-serve tool that allows an advertiser to buy ad space on a Web site. AfterSteps (Jess Bloomgarden, Alex Stratoudakis, and Emma Taylor, all HBS... View Details
Keywords: awards
  • 01 Sep 2003
  • News

The Kids Are Alright: Alumni Children Crack Case

part, found himself fielding some unexpected questions. “What’s a soap opera?” one boy asked during a discussion of ad rates for different kinds of TV programming. Mention of a $1.3 million cost provoked the query, “How much money is... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 10 Mar 2021
  • News

In My Humble Opinion: A Timely Tension

was an ad for Black Friday 2011 that featured an unusual entreaty: Don’t buy this jacket. The effort encouraged people to keep their gear in use for longer and repair it when required, supported by 35... View Details
Keywords: April White
  • 01 Dec 2004
  • News

Getting Personal

marketing themselves? Many mature service industries are in a service “arms race” in which they keep adding more and more services cumulatively over time. But consumers don’t always want “more and more” — what they’re looking for are... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2009
  • News

Just Keep Our Money

experiment, the offer of bonds did not crowd out private-sector savings. Our success in offering bonds at tax time has led a coalition of grassroots organizations, companies, and policy analysts to urge the Treasury Depart-ment to make it easy for refund recipients to... View Details
Keywords: Peter Tufano; Funds, Trusts, and Other Financial Vehicles; Finance; Administration of Economic Programs; Government
  • 01 Apr 2000
  • News

Getting the Message

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements. When the site published the... View Details
Keywords: Susan Young
  • 01 Jun 2010
  • News

Michael Depatie

buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been... View Details
Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality
  • 22 Sep 2015
  • News

Getting New Ideas off the Ground

only have inexpensive creative for television, but also that you could target those ads to just a five- or 10-mile radius around where your store was located rather than having to buy the entire greater Los... View Details
  • 01 Sep 2008
  • News

Reality to News Biz: Drop Dead

of newspapers and magazines. And yet, as print ads flee online for pennies on the dollar — and newsprint prices jump while circulation and newsstand sales slump — these enterprises have never seen their financial prospects dim so rapidly.... View Details
Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information
  • 01 Dec 2018
  • News

Democratizing Funding, Diversifying Funders

right to buy into privately held firms was limited to high-net-worth individuals or other businesses. Federal regulators have now opened up a world between the two categories, creating a new asset class in which “non-accredited investors”... View Details
Keywords: Sasha Issenberg
  • 01 Jan 2011
  • News

Robert Kraft, MBA 1965

Founder, Chairman and CEO, The Kraft Group Download Kraft profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1941 Born, Brookline, Massachusetts 1965 Joins Rand-Whitney 1972 Founds International Forest Products 1994 Buys... View Details
  • 01 Mar 2019
  • News

Case Study: Off to a Fine Art

request from a florist that finally clarified the concept: “Beautiful products,” the florist said, “but do you do bulk rentals?” “It suddenly made a lot of sense to me. People want access, not necessarily ownership, and nothing like that existed for crafts,”... View Details
Keywords: Jen McFarland Flint
  • 01 Mar 2018
  • News

Ink: Alumni Books and Recommendations

“Real estate chatter is the most popular sport in Manhattan,” says Kirk Henckels (MBA 1976), who has made a career buying and selling some of New York City’s most luxurious apartments. In his new book with Annie Walker, Life at the Top,... View Details
Keywords: April White
  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

various marketing positions since graduating from HBS, but had always wanted to start my own business," he says in a soothing British accent. "The time had come to do that." The idea was to buy a small, publicly owned corporation in the... View Details
  • 25 Aug 2014
  • News

Gerald Chertavian, MBA 1992

Founder and CEO, Year Up Download Gerald Chertavian profile Return to Alumni Achievement Awards main page TIMELINE 1965 Born, Lowell, Massachusetts 1987 Earns BA, Economics, Bowdoin College 1987 Joins Chemical Bank 1992 Earns MBA 1993 Cofounds Conduit Communications... View Details
Keywords: Susan Young
  • 01 Jun 2018
  • News

The Evolution of Modern Pricing Models

is a larger overhaul of the business model that goes beyond applying online insights offline to a more defined integration of those two buying environments. TT: Some retailers have different prices online and offline, but if you go to a... View Details
  • 01 Jun 2012
  • News

Think Locally, Act Globally

integration.” Within two years of buying out Zain, operating in Africa as Airtel, Bharti has added more than 14 million new mobile customers (for a current total exceeding 50 million), while investing... View Details
Keywords: Garry Emmons; Telecommunications; Information
  • 23 May 2018
  • News

John A. Paulson, MBA 1980

and Applied Sciences, which is renamed in his honor President, Paulson & Co. Inc. John Paulson’s knack for business was evident early on. At six, he sold Charms candies on the playground in his Queens neighborhood. Buying the candy in... View Details
Keywords: Susan Young
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