Filter Results:
(368)
Show Results For
- All HBS Web
(368)
- News (123)
- Research (229)
- Events (1)
- Multimedia (2)
- Faculty Publications (18)
Show Results For
- All HBS Web
(368)
- News (123)
- Research (229)
- Events (1)
- Multimedia (2)
- Faculty Publications (18)
- 26 Feb 2013
- First Look
First Look: Feb. 26
award program decreased plant productivity by 1.4%, and that positive effects from awards are accompanied by more complex employee responses that limit program effectiveness. Download the paper: http://ssrn.com/abstract=2215922 Do Display View Details
Keywords: Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
Q: Your working paper uses the stories of three different companies—YesMail, TiVo and Clust.com—as a lens for examining consumer empowerment. YesMail is based on opt-in advertising, TiVo offers interactive TV services, and Clust, until it recently changed its business... View Details
Keywords: by Martha Lagace
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details
- August 2022
- Background Note
Retail Media Networks
By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
- January 2018 (Revised November 2018)
- Case
Index
By: Jose Alvarez and Julia Kelley
In December 2017, Marc Freed-Finnegan and Jonathan Wall, the co-founders of retail technology company Index, had to discuss the company’s direction as they entered 2018. Five years earlier, Freed-Finnegan and Wall had founded Index after observing the technological... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
category levels, which over time would destroy the economics of the entire store. Amazon.com and other e-commerce players did a tremendous job focusing on goods and categories that shoppers were now willing to buy via the Internet, such... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Recession-challenged consumers are buying... View Details
Keywords: by John Quelch
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
languages in many countries. We've been building that infrastructure ever since. Since we started, we've added a lot of technology to the marketplace over time and utilized the World Wide Web. And we've changed the pricing model quite a... View Details
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
Nissan, and Honda sold standard products under a single brand umbrella. For decades, Ford adapted its manufacturing platforms, features, and model names from one country to another. The results: added manufacturing and supply chain costs... View Details
- 19 Jan 2011
- First Look
First Look: Jan. 18
http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance... View Details
Keywords: Sean Silverthorne
- 23 Aug 2011
- First Look
First Look: August 23
intervention (red= "unhealthy"; yellow= "less healthy"; green= "healthy"). Phase 2 added a 3-month choice architecture intervention which increased visibility and convenience of some green items. We compared... View Details
Keywords: Sean Silverthorne
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
with Apple for an early release on iTunes of the single "Vertigo," and the video was featured in an Apple ad campaign. "We turned advertising into a rock video," Bono said at the time. That's not selling out, he said. "It's exciting."... View Details
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
built up a strong retail market share in the U.S., not under the RBS brand, but through a series of acquisitions of regional (not national) banks. RBS is adding value for its shareholders by letting these banks retain their individual... View Details
Keywords: by John Quelch
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus Alvin J. Silk and... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
conversely, the flaunting of a busy life and a dearth of leisure time. In addition, people’s relative interest in buying luxury experiences versus luxury products is increasing. Technology has introduced new business models, such as... View Details
Keywords: Sean Silverthorne
- 25 Jan 2011
- First Look
First Look: Jan. 25
number of competitors increases. Greater rivalry reduces the incentives of all competitors in a contest to exert effort and make investments. At the same time, adding competitors increases the likelihood that at least one competitor will... View Details
Keywords: Sean Silverthorne
- 21 Dec 2009
- Research & Ideas
Good Banks, Bad Banks, and Government’s Role as Fixer
the failure of many other large institutions. Most of the 600 institutions recapitalized by the federal government over the last year do not satisfy either criterion. A lot of bailout decisions were made ad hoc without a clear rationale.... View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
dedicated to the manufacturing and physical distribution of books, when in fact their key function is editorial in nature. In a sense, many book publishers are trying to buy time, to postpone a reckoning with reality." Instead of... View Details
- 16 May 2013
- HBS Seminar
Robert Gierkink, Chairman, Datalogix
Ray A. Goldberg
A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.
... View Details