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Publications

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    • All HBS Web  (2,436)
      • Faculty Publications  (297)

      Professor Michael NortonRemove Professor Michael Norton →

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      • 2018
      • Chapter

      Time, Money, and Subjective Wellbeing

      By: Cassie Mogilner, A.V. Whillans and Michael I. Norton
      Time and money are scarce and precious resources: people experience stress about having insufficient time and worry about having insufficient money. This chapter reviews research showing that the ways in which people spend their time and money, the tradeoffs that... View Details
      Keywords: Money; Time Management; Happiness; Satisfaction
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      Mogilner, Cassie, A.V. Whillans, and Michael I. Norton. "Time, Money, and Subjective Wellbeing." In Handbook of Well-Being, edited by Ed Diener, Shigehiro Oishi, and Louis Tay. Noba Scholar Handbook Series. Salt Lake City: DEF Publishers, 2018. Electronic.
      • Article

      (Mis)perceptions of Inequality

      By: Oliver P. Hauser and Michael I. Norton
      Inequality is arguably the defining societal issue of the 21st century. The debate over “who gets what’ underlies policy debates ranging from taxation to health care to wages and permeates society at all levels, attracting increasing interest from policymakers,... View Details
      Keywords: Equality and Inequality; Wealth and Poverty; Perception; Society; Policy
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      Hauser, Oliver P., and Michael I. Norton. "(Mis)perceptions of Inequality." Special Issue on Inequality and Social Class. Current Opinion in Psychology 18 (December 2017): 21–25.
      • Article

      Pseudo-Set Framing

      By: Kate Barasz, Leslie John, Elizabeth A. Keenan and Michael I. Norton
      Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study... View Details
      Keywords: Framing Effects; Gestalt Psychology; Judgment; Judgments; Decision Making; Perception; Behavior
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      Barasz, Kate, Leslie John, Elizabeth A. Keenan, and Michael I. Norton. "Pseudo-Set Framing." Journal of Experimental Psychology: General 146, no. 10 (October 2017): 1460–1477.
      • September 11, 2017
      • Editorial

      If You Want to Feel Better, Spend Money on Saving Time

      By: A. V. Whillans and Michael I. Norton
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      Whillans, A. V., and Michael I. Norton. "If You Want to Feel Better, Spend Money on Saving Time." Wall Street Journal (online) (September 11, 2017).
      • September 2017
      • Article

      The Belief in a Favorable Future

      By: Todd Rogers, Don A. Moore and Michael I. Norton
      People believe that future others’ preferences and beliefs will change to align with their own. People holding a particular view (e.g., support of President Trump) are more likely to believe that future others will share their view than to believe that future others... View Details
      Keywords: Social Cognition; Judgment; Prediction; Forecasting; False Consensus; Donation; Open Data; Open Materials; Preregistered; Forecasting and Prediction; Perception; Values and Beliefs; Behavior
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      Rogers, Todd, Don A. Moore, and Michael I. Norton. "The Belief in a Favorable Future." Psychological Science 28, no. 9 (September 2017): 1290–1301.
      • August 8, 2017
      • Article

      Buying Time Promotes Happiness

      By: A.V. Whillans, Elizabeth W. Dunn, Paul Smeets, Rene Bekkers and Michael I. Norton
      Around the world, increases in wealth have produced an unintended consequence: a rising sense of time scarcity. We provide evidence that using money to buy time can provide a buffer against this time famine, thereby promoting happiness. Using large, diverse samples... View Details
      Keywords: Time; Money Funds; Well-being; Money; Happiness; Satisfaction
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      Whillans, A.V., Elizabeth W. Dunn, Paul Smeets, Rene Bekkers, and Michael I. Norton. "Buying Time Promotes Happiness." Proceedings of the National Academy of Sciences 114, no. 32 (August 8, 2017): 8523–8527.
      • Article

      Dying Is Unexpectedly Positive

      By: Amelia Goranson, Ryan S. Ritter, Adam Waytz, Michael I. Norton and Kurt Gray
      In people’s imagination, dying seems dreadful; however, these perceptions may not reflect reality. In two studies, we compared the affective experience of people facing imminent death with that of people imagining imminent death. Study 1 revealed that blog posts of... View Details
      Keywords: Death; Language; LIWC; Positivity; Affective Forecasting; Open Materials; Perspective; Attitudes
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      Goranson, Amelia, Ryan S. Ritter, Adam Waytz, Michael I. Norton, and Kurt Gray. "Dying Is Unexpectedly Positive." Psychological Science 28, no. 7 (July 2017): 988–999.
      • June 2017
      • Article

      The Social Trajectory of a Finance Professor and the Common Sense of Capital

      By: Marion Fourcade and Rakesh Khurana
      This paper traces the career of Michael Jensen, a Chicago finance PhD turned Harvard Business School professor to reveal the intellectual and social conditions that enabled the emergence and institutionalization of what we call the “neoliberal common sense of capital,”... View Details
      Keywords: Executive Pay; The Firm; Michael Jensen; Neo-Liberalism; Shareholder Value; Agency Theory; Corporate Governance; Executive Compensation; Business and Shareholder Relations; Transformation
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      Fourcade, Marion, and Rakesh Khurana. "The Social Trajectory of a Finance Professor and the Common Sense of Capital." History of Political Economy 49, no. 2 (June 2017): 347–381.
      • June 2017
      • Article

      The Surprising Effectiveness of Hostile Mediators

      By: Ting Zhang, Francesca Gino and Michael I. Norton
      Contrary to the tendency of mediators to defuse negative emotions between adversaries by treating them kindly, we demonstrate the surprising effectiveness of hostile mediators in resolving conflict. Hostile mediators generate greater willingness to reach agreements... View Details
      Keywords: Mediation; Conflict; Negotiation; Hostility; Negotiation Style; Emotions; Conflict and Resolution
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      Zhang, Ting, Francesca Gino, and Michael I. Norton. "The Surprising Effectiveness of Hostile Mediators." Management Science 63, no. 6 (June 2017): 1972–1992.
      • June 2017
      • Article

      When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology

      By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht
      Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can... View Details
      Keywords: Ritual; Intergroup Dynamics; Intergroup Bias; Neural Reward Processing; Open Data; Open Materials; Preregistered; Groups and Teams; Behavior; Prejudice and Bias; Cooperation
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      Hobson, Nicholas M., Francesca Gino, Michael I. Norton, and Michael Inzlicht. "When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology." Psychological Science 28, no. 6 (June 2017): 733–750.
      • May 2017
      • Article

      Agent-based Modeling: A Guide for Social Psychologists

      By: Joshua Conrad Jackson, David Rand, Kevin Lewis, Michael I. Norton and Kurt Gray
      Agent-based modeling is a longstanding but underused method that allows researchers to simulate artificial worlds for hypothesis testing and theory building. Agent-based models (ABMs) offer unprecedented control and statistical power by allowing researchers to... View Details
      Keywords: Social Psychology; Marketing; Mathematical Methods
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      Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray. "Agent-based Modeling: A Guide for Social Psychologists." Social Psychological & Personality Science 8, no. 4 (May 2017): 387–395.
      • March 2017
      • Article

      Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others

      By: Todd Rogers, Richard Zeckhauser, F. Gino, Michael I. Norton and Maurice E. Schweitzer
      Paltering is the active use of truthful statements to convey a misleading impression. Across two pilot studies and six experiments, we identify paltering as a distinct form of deception. Paltering differs from lying by omission (the passive omission of relevant... View Details
      Keywords: Deception; Lying; Paltering; Risk; Ethics; Negotiation Tactics
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      Rogers, Todd, Richard Zeckhauser, F. Gino, Michael I. Norton, and Maurice E. Schweitzer. "Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others." Journal of Personality and Social Psychology 112, no. 3 (March 2017): 456–473.
      • Article

      Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

      By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
      Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
      Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
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      John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
      • Article

      Social Recycling Transforms Unwanted Goods into Happiness

      By: Grant Edward Donnelly, Cait Lamberton, Rebecca Walker Reczek and Michael I. Norton
      Consumers are often surrounded by resources that once offered meaning or happiness but that have lost this subjective value over time—even as they retain their objective utility. We explore the potential for social recycling—disposing of used goods by allowing other... View Details
      Keywords: Disposition; Well-being; Prosocial Behavior; Pro-environmental Behavior; Happiness; Behavior; Philanthropy and Charitable Giving; Environmental Sustainability
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      Donnelly, Grant Edward, Cait Lamberton, Rebecca Walker Reczek, and Michael I. Norton. "Social Recycling Transforms Unwanted Goods into Happiness." Journal of the Association for Consumer Research 2, no. 1 (January 2017): 48–63.
      • Article

      Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety

      By: Alison Wood Brooks, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton and Maurice Schweitzer
      From public speaking to first dates, people frequently experience performance anxiety. And when experienced immediately before or during performance, anxiety harms performance. Across a series of experiments, we explore the efficacy of a common strategy that people... View Details
      Keywords: Behavior; Performance; Emotions
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      Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton, and Maurice Schweitzer. "Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety." Organizational Behavior and Human Decision Processes 137 (November 2016): 71–85.
      • Article

      Experience Theory, or How Desserts Are Like Losses

      By: Jolie M. Martin, Martin Reimann and Michael I. Norton
      While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details
      Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions
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      Martin, Jolie M., Martin Reimann, and Michael I. Norton. "Experience Theory, or How Desserts Are Like Losses." Journal of Experimental Psychology: General 145, no. 11 (November 2016): 1460–1472.
      • 2016
      • Article

      Vicarious Contagion Decreases Differentiation—and Comes with Costs

      By: Ovul Sezer and Michael I. Norton
      Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We apply their model to processes lying in between the individual and the group—vicarious processes. We review literature in four domains—attitudes, emotions, moral... View Details
      Keywords: Moral Sensibility; Behavior; Groups and Teams; Attitudes; Emotions
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      Sezer, Ovul, and Michael I. Norton. "Vicarious Contagion Decreases Differentiation—and Comes with Costs." Behavioral and Brain Sciences 39 (2016): e162.
      • Article

      Time, Money, and Happiness

      By: Cassie Mogilner and Michael I. Norton
      We highlight recent research examining how people should manage their most precious resources—time and money—to maximize their happiness. Contrary to people’s intuitions, happiness may be less contingent on the sheer amount of each resource available and more on how... View Details
      Keywords: Happiness; Behavior; Resource Allocation; Money
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      Mogilner, Cassie, and Michael I. Norton. "Time, Money, and Happiness." Current Opinion in Psychology 10 (August 2016): 12–16.
      • Summer 2016
      • Article

      Motivated Bayesians: Feeling Moral While Acting Egoistically

      By: Francesca Gino, Michael I. Norton and Roberto A. Weber
      A growing body of research yields ample evidence that individuals’ behavior often reflects an apparent concern for moral considerations. Using a broad definition of morality—to include varied non-egoistic motivations such as fairness, honesty, and efficiency as... View Details
      Keywords: Behavior; Ethics
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      Gino, Francesca, Michael I. Norton, and Roberto A. Weber. "Motivated Bayesians: Feeling Moral While Acting Egoistically." Journal of Economic Perspectives 30, no. 3 (Summer 2016): 189–212.
      • Article

      Physical and Situational Inequality on Airplanes Predict Air Rage

      By: K. A. DeCelles and Michael I. Norton
      We posit that the modern airplane is a social microcosm of class-based society, and that the increasing incidence of “air rage” can be understood through the lens of inequality. Research on inequality typically examines the effects of relatively fixed, macrostructural... View Details
      Keywords: Physical Inequality; Equality and Inequality; Behavior; Air Transportation; Situation or Environment
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      DeCelles, K. A., and Michael I. Norton. "Physical and Situational Inequality on Airplanes Predict Air Rage." Proceedings of the National Academy of Sciences 113, no. 20 (May 17, 2016): 5588–5591.
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