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  • Research Summary

Measuring and Managing Uncertainty in Product Development

Dissertation research regarding the startegic implications of uncertainty in product development. View Details
  • April 1999
  • Teaching Note

Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)

By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details
Keywords: Transition; Business or Company Management; Product Development; Personal Development and Career; Science; Technology Adoption
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Thomke, Stefan H. "Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)." Harvard Business School Teaching Note 699-138, April 1999.
  • July 2023
  • Article

Managerial Quality and Productivity Dynamics

By: Achyuta Adhvaryu, Anant Nyshadham and Jorge Tamayo
Do productivity and managerial quality vary within the firm? If so which managerial traits and practices matter most for team productivity? Combining granular garment production data with survey data on managers across 120 production lines in India, we document... View Details
Keywords: Productivity; Non-cognitive Skills; Learning By Doing; Ready-made Garments; Management; Management Practices and Processes; Management Skills; Performance Productivity; Fashion Industry; Manufacturing Industry; India
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Adhvaryu, Achyuta, Anant Nyshadham, and Jorge Tamayo. "Managerial Quality and Productivity Dynamics." Review of Economic Studies 90, no. 4 (July 2023): 1569–1607.
  • June 1991 (Revised April 1995)
  • Background Note

Mass Production and the Beginnings of Scientific Management

Examines the coming of mass production (continuous and large-batch processes and those involving fabricating and assembling of interchangeable parts), and relates the beginnings of modern factory management to the needs and opportunities created by the new technology.... View Details
Keywords: Technology; Change Management; Production; Industrial Products Industry; Industrial Products Industry
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McCraw, Thomas K. "Mass Production and the Beginnings of Scientific Management." Harvard Business School Background Note 391-255, June 1991. (Revised April 1995.)
  • May 2013
  • Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
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Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
  • 1992
  • Book

Managing the New Product Development Process

By: R. J. Dolan
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Dolan, R. J. Managing the New Product Development Process. Reading, MA: Addison-Wesley Publishing Company, 1992.
  • 2016
  • Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
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Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
  • May 1997
  • Teaching Note

Managing Product Development: Matching Technology with Context, Instructor's Note

By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques
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Iansiti, Marco. "Managing Product Development: Matching Technology with Context, Instructor's Note." Harvard Business School Teaching Note 697-103, May 1997.
  • September 1985
  • Case

General Foods Corp.: The Product Management System

By: John A. Quelch
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Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
  • 1982
  • Chapter

Managing Innovation Over the Product Life Cycle

By: M. Tushman
Keywords: Product; Innovation and Management
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Tushman, M. "Managing Innovation Over the Product Life Cycle." In Reading in the Management of Innovation, edited by W. Moore and M. Tushman. Marshfield, MA: Pitman Publishing, 1982.
  • May 1997
  • Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams
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Iansiti, Marco. "Introduction and Overview: Managing Product Development, Instructor's Note." Harvard Business School Teaching Note 697-104, May 1997.
  • 2020
  • Other Teaching and Training Material

Leading the Charge: A Podcase about Product Management at Opower

By: Jeffrey Rayport and John J. Lafkas
The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in... View Details
Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software
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Rayport, Jeffrey, and John J. Lafkas. "Leading the Charge: A Podcase about Product Management at Opower." Harvard Business Publishing Podcase, HBS No. 7223, 2020. Audio.
  • 25 Nov 2013
  • Research & Ideas

Hiding From Managers Can Increase Your Productivity

together to facilitate visibility. The idea was that watching the workers would help managers improve operations and replicate innovations on one line across others, thus increasing productivity and driving... View Details
Keywords: by Carmen Nobel; Manufacturing
  • December 13, 2017
  • Article

What It Takes to Become a Great Product Manager

By: Julia Austin
As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details
Keywords: Management; Product Development; Personal Development and Career
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Austin, Julia. "What It Takes to Become a Great Product Manager." Harvard Business Review (website) (December 13, 2017).
  • 10 Oct 1997
  • Conference Presentation

Managing Product Development in Rapidly Changing Environments

By: Alan MacCormack
Keywords: Product Development; Management; Change
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MacCormack, Alan. "Managing Product Development in Rapidly Changing Environments." Paper presented at the INFORMS Annual Meeting, October 10, 1997.
  • December 2022
  • Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details
Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
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Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
  • January 1999
  • Article

Managing "Green" Product Innovation in Small Firms

By: Roberto Verganti
Citation
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Noci, Giuliano, and Roberto Verganti. Managing "Green" Product Innovation in Small Firms. R&D Management 29, no. 1 (January 1999): 3–15.
  • September–October 1996
  • Article

A Strategic Approach to Managing Product Recalls

By: N. Craig Smith, Robert J. Thomas and John A. Quelch
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Smith, N. Craig, Robert J. Thomas, and John A. Quelch. "A Strategic Approach to Managing Product Recalls." Harvard Business Review 74, no. 5 (September–October 1996): 102–113.
  • March–April 1987
  • Article

Ideas for Action: The Product Management Audit

By: J. Quelch, P. Farris and J. Olver
Citation
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Quelch, J., P. Farris, and J. Olver. "Ideas for Action: The Product Management Audit." Harvard Business Review 65, no. 2 (March–April 1987): 30–36.
  • October 2009
  • Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis
Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States
Citation
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Donnellon, Anne, and Joshua D. Margolis. "Medisys Corp.: The IntensCare Product Development Team." Harvard Business School Brief Case 094-059, October 2009.
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