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Show Results For
- All HBS Web
(574)
- News (99)
- Research (432)
- Events (2)
- Multimedia (1)
- Faculty Publications (117)
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details
- 10 Sep 2012
- News
Join the Insurgency Against the Jobs Crisis
- 22 Aug 2016
- News
A Refresher on Marketing Myopia
- 2010
- Working Paper
Quality Provision, Expected Firm Altruism and Brand Extensions
By: Julio J. Rotemberg
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or... View Details
Keywords: Brands and Branding; Consumer Behavior; Product Development; Corporate Social Responsibility and Impact; Quality; Mathematical Methods
Rotemberg, Julio J. "Quality Provision, Expected Firm Altruism and Brand Extensions." NBER Working Paper Series, No. 15635, January 2010.
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details
Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry
Bell, David E., and Ann Leamon. "Compaq Computer: Consumer Notebook Group." Harvard Business School Case 599-053, April 1999. (Revised September 1999.)
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
competitiveness fundamentals to productivity and prosperity outcomes. On these indicators Sweden is compared to a peer group of other advanced EU and OECD countries. The Scorecard finds Sweden's competitiveness to be solid overall,... View Details
Keywords: Sean Silverthorne
- September 2013 (Revised June 2016)
- Case
The Morning Star Company: Self-Management at Work
By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang
Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details
Keywords: Business or Company Management; Motivation and Incentives; Working Conditions; Plant-Based Agribusiness; Food; Management Practices and Processes; Compensation and Benefits; Manufacturing Industry; Agriculture and Agribusiness Industry
Gino, Francesca, Bradley R. Staats, Brian J. Hall, and Tiffany Y. Chang. "The Morning Star Company: Self-Management at Work." Harvard Business School Case 914-013, September 2013. (Revised June 2016.)
- January 1999
- Exercise
Seneca Systems (B): General and Confidential Instructions for R. Thompson, Vice President, Marketing
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of... View Details
Watkins, Michael D. "Seneca Systems (B): General and Confidential Instructions for R. Thompson, Vice President, Marketing." Harvard Business School Exercise 899-172, January 1999.
- Working Paper
How Do Venture Capitalists Make Decisions?
By: Paul A. Gompers, William Gornall, Steven N. Kaplan and Ilya A. Strebulaev
We survey 885 institutional venture capitalists (VCs) at 681 firms to learn how they make decisions across eight areas: deal sourcing, investment selection, valuation, deal structure, post-investment value-added, exits, internal firm organization, and relationships... View Details
Gompers, Paul A., William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. "How Do Venture Capitalists Make Decisions?" NBER Working Paper Series, No. 22587, September 2016.
Derrick Bransby
Derrick's research lies at the intersections of creativity, innovation, and learning. He is a field researcher who uses qualitative and quantitative methods to study creative production - the process of forging tangible outcomes... View Details
- January 1999
- Exercise
Seneca Systems (B): General and Confidential Instructions for C. Stevens, Vice President, Assembly Division
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of... View Details
Watkins, Michael D. "Seneca Systems (B): General and Confidential Instructions for C. Stevens, Vice President, Assembly Division." Harvard Business School Exercise 899-174, January 1999.
- January 1999
- Exercise
Seneca Systems (B): General and Confidential Instructions for Dr. D. Monosoff, Vice President, Data Devices Division
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of... View Details
Watkins, Michael D. "Seneca Systems (B): General and Confidential Instructions for Dr. D. Monosoff, Vice President, Data Devices Division." Harvard Business School Exercise 899-173, January 1999.
- January 1999
- Exercise
Seneca Systems (A): General and Confidential Instructions for Dr. D. Monosoff, Vice President, Data Devices Division
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of... View Details
Watkins, Michael D. "Seneca Systems (A): General and Confidential Instructions for Dr. D. Monosoff, Vice President, Data Devices Division." Harvard Business School Exercise 899-170, January 1999.
- January 1999
- Exercise
Seneca Systems (A): General and Confidential Instructions for R. Thompson, Vice President, Marketing
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of... View Details
Watkins, Michael D. "Seneca Systems (A): General and Confidential Instructions for R. Thompson, Vice President, Marketing." Harvard Business School Exercise 899-169, January 1999.
- January 1999
- Exercise
Seneca Systems (A): General and Confidential Instructions for C. Stevens, Vice President, Assembly Division
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of... View Details
Watkins, Michael D. "Seneca Systems (A): General and Confidential Instructions for C. Stevens, Vice President, Assembly Division." Harvard Business School Exercise 899-171, January 1999.
- 05 Jul 2006
- Working Paper Summaries
Do Managers’ Heuristics Affect R&D Performance Volatility? A Simulation Informed by the Pharmaceutical Industry
- 05 Nov 2019
- News
Best Business Books 2019: Talent & leadership
- January 1998 (Revised April 2001)
- Case
Acer America: Development of the Aspire
By: Christopher A. Bartlett and Anthony St. George
Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details
Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan
Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Case 399-011, January 1998. (Revised April 2001.)
- April 2000
- Article
The Fable of Fisher Body
By: Ramon Casadesus-Masanell and Daniel F. Spulber
General Motors' (GM) acquisition of Fisher Body is the classic example of market failure in the literature on contracts and the theory of the firm. According to the standard account, GM merged vertically with Fisher Body in 1926, a maker of auto bodies, because of... View Details
Keywords: Mergers and Acquisitions; Failure; Contracts; Vertical Integration; Market Transactions; Investment; Trust; Production; Assets; Supply Chain; Opportunities; Technology; Auto Industry
Casadesus-Masanell, Ramon, and Daniel F. Spulber. "The Fable of Fisher Body." Journal of Law & Economics 43, no. 1 (April 2000): 67–104.