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- 01 Oct 2002
- News
What's Cookin'
American economic system.” Castaldo's own path to the industry began in brand management for Clairol; in 1980, he was recruited by Burger King Corporation and left five years later as vice president of advertising. Explaining the leap from hair View Details
Keywords: Hanna, Julia
- 01 Jun 2010
- News
Michael Depatie
differentiated product in a commoditized business, even if it’s becoming less so through competition. Some of the stuff we do is fun, and whimsical, so it makes good copy. The media reports on our tall beds for tall people, our “Guppy... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
magazines than Time cofounder Henry R. Luce. In 2004 alone, she introduced four new publications, including a revitalized version of Life magazine, which is now distributed on weekends in leading U.S. newspapers. In 1991, she was named... View Details
- 01 Sep 2007
- News
Riding It Out
of hundreds and perhaps thousands of dogs and cats (the numbers remain unclear, as there is no centralized database of such information). While the situation was uncertain, there was some concern that a production run of SmartPak’s... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
Illustration by Peter Arkle KitNipBox is a monthly subscription service for cat owners. Each box contains products designed to keep cats happy, healthy, and fit: toys, treats, health and hygiene products, must-have accessories, innovative... View Details
- 01 Mar 2013
- News
Delivering the Power to Dream Big
technology will not only increase solar adoption in the United States, but help people in the developing world as well. In industrialized countries, "you can imagine the impact on portable electronics—it can give you freedom from the electric grid without changing the... View Details
- 01 Jun 2010
- News
MBAs on a Mission
for example — we are working to influence the environmental choices global companies make in the large-scale production of commodities such as palm oil, pulp, livestock, and soy.” The Power of Serendipity What’s your next career move when... View Details
- 01 Aug 2013
- News
A Cure for Cold Storage
distribution a daunting process. That's the problem Vaxess seeks to address. The company is developing a way to store vaccines at room temperature using silk proteins, eliminating the need for refrigerated storage and allowing for wider... View Details
- 22 Jul 2014
- News
Hungry for Change
technical solution or a cure for something that isn't scientifically possible or known," says Zeaske. "We have a resource scarcity and distribution problem, not a production problem." That last point is... View Details
Keywords: Agriculture
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
intensified as well. "In the last fifteen years," Tufano says, "competition has centered on the most effective means of distributing products; on the quality, immediacy, and depth of information made available to consumers; and on the... View Details
Keywords: Garry Emmons
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
must now be more cost competitive, in both domestic and foreign markets. Meanwhile, the explosion of digital technology has forced manufacturing to look at its competitive advantage not just in terms of cost competitiveness, but also in the way the sector defines View Details
- 19 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are globally... View Details
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
worked one week on, one week off, and in the case of our poultry farm, slept on the farm for days at a stretch to improve biosecurity. It took quite a bit of commitment to distribute food and products across... View Details
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
experience working with a Ukrainian supplier named Rolin Kostya, who continues to make his products under great duress. “The week I spoke to them, there had been a half dozen air raid warnings—and indeed one interrupted the Zoom call—and... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
are positioning their products or services. Instead of selling 1 or 2 at a time, you’ll be selling 200-plus per order. It will raise visibility in your market—you can promote individual purchases of your cards on the back of each one, and... View Details
- 17 Nov 2016
- News
Wired for Innovation
ultimate goal of selling transmission capacity to generators of renewable-energy seeking to get their product to market; or to utilities looking to access the lowest-cost clean power in the country. To make that happen, Skelly spends much... View Details
- 01 Jun 2018
- News
Up by the Roots
promoting the sector at home and abroad. The following year, the country’s Financial Conduct Authority built a “regulatory sandbox” where fintech startups can test new products and services on real consumers without fear of regulatory... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
- 01 Dec 2008
- News
Business at the Summit
capitalism remains a major challenge. “When you don’t have the marketplace slapping you in the face, telling you your product is no good, you can really get confused,” Gates acknowledged. In health care, the foundation simply looks at the... View Details
- 21 Nov 2017
- News
Alumni Peer into the Future of Energy
manage people will not. Study interpersonal relations, finance, and change management.” Joseph Santo (MBA 2017) Business Development, Distributed Energy, NextEra Energy Resources “I work in distributed... View Details