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(234)
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Show Results For
- All HBS Web
(234)
- News (12)
- Research (196)
- Events (2)
- Multimedia (1)
- Faculty Publications (74)
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
- 12 Dec 2013
- HBS Seminar
William Kerr, Harvard Business School
- January 2004
- Article
Cross-country Technological Adoption: Making the Theories Face the Facts
By: Diego Comin and Bart Hobijn
We examine the diffusion of more than twenty technologies across twenty-three of the world's leading industrial economies. Our evidence covers major technology classes such as textile production, steel manufacture, communications, information technology,... View Details
Keywords: Technology Adoption; Cross-Cultural and Cross-Border Issues; Development Economics; Human Capital; Government and Politics; Trade; Production; Information Technology; Steel Industry; Communications Industry
Comin, Diego, and Bart Hobijn. "Cross-country Technological Adoption: Making the Theories Face the Facts." Journal of Monetary Economics (January 2004).
- 29 Aug 2016
- Working Paper Summaries
Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms
Keywords: by Laura Alfaro and Maggie Xiaoyang Chen
Tomomichi Amano
Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.
Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
Raffaella Sadun
Raffaella Sadun is Charles E. Wilson Professor of Business Administration at Harvard Business School, and is a Co-Chair of Harvard Business School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Sadun received her PhD in Economics... View Details
- 05 Apr 2016
- First Look
April 5, 2016
the production of nearly all crops, they first developed with much more limited application, and early diffusion was accordingly limited in scope until tractor technology generalized. The results are... View Details
Keywords: Sean Silverthlorne
- 2022
- Chapter
Capitalism and the Environment
By: Geoffrey Jones
Capitalism drove the environmental decimation of the planet. The environment was seen as a free good, while the consequences of dirty industrial and agricultural processes were seen as external to the firm. Public policies largely allowed this to happen, as politicians... View Details
Keywords: History; Environment; Sustainability; Capitalism; Ethics; Business History; Environmental Sustainability; Green Technology; Pollution; Climate Change
Jones, Geoffrey. "Capitalism and the Environment." Chap. 8 in Evolutions of Capitalism: Historical Perspectives: 1200–2000, edited by Catherine Casson and Philipp Robinson Rössner, 187–211. Bristol, United Kingdom: Bristol University Press, 2022.
- February 2008
- Article
Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980
By: Geoffrey Jones
This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry
Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
- May 2005
- Exercise
Forecasting the Adoption of E-books
By: Elie Ofek
Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details
Keywords: Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption
Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.
- January 2008
- Case
Procter & Gamble Brazil (A): 2 1/2 Turnarounds
By: Rosabeth Moss Kanter and Matthew Bird
Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas
Kanter, Rosabeth Moss, and Matthew Bird. "Procter & Gamble Brazil (A): 2 1/2 Turnarounds." Harvard Business School Case 308-081, January 2008.
- Summer 2016
- Article
Open Content, Linus' Law, and Neutral Point of View
By: Shane Greenstein and Feng Zhu
The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to high-quality... View Details
Keywords: Prejudice and Bias; Internet and the Web; Balance and Stability; Operations; Knowledge Management; Knowledge Dissemination
Greenstein, Shane, and Feng Zhu. "Open Content, Linus' Law, and Neutral Point of View." Information Systems Research 27, no. 3 (September 2016): 618–635.
- 05 Dec 2006
- First Look
First Look: December 5, 2006
success contrast with anecdotes where the diffusion of CRM into organizations continues to be a slow process and/or where CRM implementation outcomes have fallen short of expectations. Successful implementation depends on a number of... View Details
Keywords: Sean Silverthorne
- Research Summary
Overview
My research is at the intersection of organizational strategy, global sustainability governance, and social change. It explores the diffusion of sustainability standards to non-traditional sectors (e.g. jewelry, cannabis, plastics, pets) and the relationship between... View Details
Keywords: Sustainability Standards; Extractive Industries; Luxury; Gold; Institutional Change; Institutional Entrepreneurship; Hybrid Organizations; Governance; Policy; Consumer Behavior; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Pollution and Pollutants; Environmental Sustainability; Social Enterprise; Non-Governmental Organizations; Poverty; Diversification; Agriculture and Agribusiness Industry; Tourism Industry; Africa; Latin America; Europe
Open Content, Linus' Law, and Neutral Point of View
The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to... View Details
- 2014
- Chapter
Mergers and Acquisitions and Innovation
By: Gautam Ahuja and Elena Novelli
This article (a) identifies the different theoretical perspectives and abstractions used to conceptualize the M&A–Innovation relationship; (b) reviews the literature on antecedents, consequences, and integration of M&A in the context of innovation; and (c) identifies... View Details
Keywords: Mergers; Acquisitions; Innovation; Knowledge-bases; Knowledge; Mergers and Acquisitions; Innovation and Invention
Ahuja, Gautam, and Elena Novelli. "Mergers and Acquisitions and Innovation." Chap. 29 in The Oxford Handbook of Innovation Management, edited by Mark Dodgson, David Gann, and Nelson Phillips, 579–599. Oxford University Press, 2014.
- 2015
- Working Paper
Can Marshall's Clusters Survive Globalization?
By: Giulio Buciuni and Gary P. Pisano
It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly mobile "commodity" that can be sourced from anywhere in the world where factor costs... View Details
Keywords: Manufacturing; Globalization; Marshall Industrial Clusters; Global Supply Chains; Manufacturing Industry
Buciuni, Giulio, and Gary P. Pisano. "Can Marshall's Clusters Survive Globalization?" Harvard Business School Working Paper, No. 15-088, May 2015.
- 05 Nov 2009
- Working Paper Summaries
Medium Term Business Cycles in Developing Countries
- 21 Sep 2012
- Working Paper Summaries
Public Procurement and the Private Supply of Green Buildings
Keywords: by Timothy Simcoe & Michael W. Toffel
- 2011
- Chapter
An Exploration of the Japanese Slowdown during the 1990s
By: Diego A. Comin
Why was the 1990s a lost decade for Japan? How is it possible that the Japanese economy stagnated for a decade if none of the shocks that arguably hit the economy seemed to have persisted for much more than three years or so? In this paper I show that the endogenous... View Details
Keywords: Economic Slowdown and Stagnation; Performance Productivity; Mathematical Methods; Research and Development; Technology Adoption; Japan
Comin, Diego A. "An Exploration of the Japanese Slowdown during the 1990s." In Japan's Bubble, Deflation, and Long-term Stagnation, edited by Koichi Hamada, Anil Kashyap, and David Weinstein. MIT Press, 2011.