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Publications

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  • All HBS Web  (233)
    • News  (12)
    • Research  (197)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (73)

Show Results For

  • All HBS Web  (233)
    • News  (12)
    • Research  (197)
    • Events  (2)
    • Multimedia  (1)
  • Faculty Publications  (73)
← Page 3 of 233 Results →
  • April 2016
  • Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Consumer Products Industry
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Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Teaching Note 516-043, April 2016.
  • 19 Sep 2021
  • News

Prof. Maria Roche of Harvard Business School on the Impact of Inter-Personal Exchange on Innovation

  • January 2004
  • Article

Cross-country Technological Adoption: Making the Theories Face the Facts

By: Diego Comin and Bart Hobijn
We examine the diffusion of more than twenty technologies across twenty-three of the world's leading industrial economies. Our evidence covers major technology classes such as textile production, steel manufacture, communications, information technology,... View Details
Keywords: Technology Adoption; Cross-Cultural and Cross-Border Issues; Development Economics; Human Capital; Government and Politics; Trade; Production; Information Technology; Steel Industry; Communications Industry
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Comin, Diego, and Bart Hobijn. "Cross-country Technological Adoption: Making the Theories Face the Facts." Journal of Monetary Economics (January 2004).
  • 12 Dec 2013
  • HBS Seminar

William Kerr, Harvard Business School

  • 29 Aug 2016
  • Working Paper Summaries

Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms

Keywords: by Laura Alfaro and Maggie Xiaoyang Chen

    Tomomichi Amano

    Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

    Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details

      Raffaella Sadun

      Raffaella Sadun is Charles E. Wilson Professor of Business Administration at Harvard Business School, and is a Co-Chair of Harvard Business School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Sadun received her PhD in Economics... View Details

      • 2022
      • Chapter

      Capitalism and the Environment

      By: Geoffrey Jones
      Capitalism drove the environmental decimation of the planet. The environment was seen as a free good, while the consequences of dirty industrial and agricultural processes were seen as external to the firm. Public policies largely allowed this to happen, as politicians... View Details
      Keywords: History; Environment; Sustainability; Capitalism; Ethics; Business History; Environmental Sustainability; Green Technology; Pollution; Climate Change
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      Jones, Geoffrey. "Capitalism and the Environment." Chap. 8 in Evolutions of Capitalism: Historical Perspectives: 1200–2000, edited by Catherine Casson and Philipp Robinson Rössner, 187–211. Bristol, United Kingdom: Bristol University Press, 2022.
      • 05 Apr 2016
      • First Look

      April 5, 2016

      the production of nearly all crops, they first developed with much more limited application, and early diffusion was accordingly limited in scope until tractor technology generalized. The results are... View Details
      Keywords: Sean Silverthlorne
      • February 2008
      • Article

      Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

      By: Geoffrey Jones
      This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry
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      Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
      • May 2005
      • Exercise

      Forecasting the Adoption of E-books

      By: Elie Ofek
      Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details
      Keywords: Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption
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      Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.
      • January 2008
      • Case

      Procter & Gamble Brazil (A): 2 1/2 Turnarounds

      By: Rosabeth Moss Kanter and Matthew Bird
      Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of... View Details
      Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas
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      Kanter, Rosabeth Moss, and Matthew Bird. "Procter & Gamble Brazil (A): 2 1/2 Turnarounds." Harvard Business School Case 308-081, January 2008.
      • Summer 2016
      • Article

      Open Content, Linus' Law, and Neutral Point of View

      By: Shane Greenstein and Feng Zhu
      The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to high-quality... View Details
      Keywords: Prejudice and Bias; Internet and the Web; Balance and Stability; Operations; Knowledge Management; Knowledge Dissemination
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      Greenstein, Shane, and Feng Zhu. "Open Content, Linus' Law, and Neutral Point of View." Information Systems Research 27, no. 3 (September 2016): 618–635.

        Open Content, Linus' Law, and Neutral Point of View

        The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to... View Details
        • 2014
        • Chapter

        Mergers and Acquisitions and Innovation

        By: Gautam Ahuja and Elena Novelli
        This article (a) identifies the different theoretical perspectives and abstractions used to conceptualize the M&A–Innovation relationship; (b) reviews the literature on antecedents, consequences, and integration of M&A in the context of innovation; and (c) identifies... View Details
        Keywords: Mergers; Acquisitions; Innovation; Knowledge-bases; Knowledge; Mergers and Acquisitions; Innovation and Invention
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        Ahuja, Gautam, and Elena Novelli. "Mergers and Acquisitions and Innovation." Chap. 29 in The Oxford Handbook of Innovation Management, edited by Mark Dodgson, David Gann, and Nelson Phillips, 579–599. Oxford University Press, 2014.
        • 05 Dec 2006
        • First Look

        First Look: December 5, 2006

        success contrast with anecdotes where the diffusion of CRM into organizations continues to be a slow process and/or where CRM implementation outcomes have fallen short of expectations. Successful implementation depends on a number of... View Details
        Keywords: Sean Silverthorne
        • Research Summary

        Overview

        My research is at the intersection of organizational strategy, global sustainability governance, and social change. It explores the diffusion of sustainability standards to non-traditional sectors (e.g. jewelry, cannabis, plastics, pets) and the relationship between... View Details
        Keywords: Sustainability Standards; Extractive Industries; Luxury; Gold; Institutional Change; Institutional Entrepreneurship; Hybrid Organizations; Governance; Policy; Consumer Behavior; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Pollution and Pollutants; Environmental Sustainability; Social Enterprise; Non-Governmental Organizations; Poverty; Diversification; Agriculture and Agribusiness Industry; Tourism Industry; Africa; Latin America; Europe
        • 2015
        • Working Paper

        Can Marshall's Clusters Survive Globalization?

        By: Giulio Buciuni and Gary P. Pisano
        It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly mobile "commodity" that can be sourced from anywhere in the world where factor costs... View Details
        Keywords: Manufacturing; Globalization; Marshall Industrial Clusters; Global Supply Chains; Manufacturing Industry
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        Buciuni, Giulio, and Gary P. Pisano. "Can Marshall's Clusters Survive Globalization?" Harvard Business School Working Paper, No. 15-088, May 2015.
        • 21 Sep 2012
        • Working Paper Summaries

        Public Procurement and the Private Supply of Green Buildings

        Keywords: by Timothy Simcoe & Michael W. Toffel
        • 05 Nov 2009
        • Working Paper Summaries

        Medium Term Business Cycles in Developing Countries

        Keywords: by Diego Comin, Norman Loayza, Farooq Pasha & Luis Serven
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