Publications

March 2000 (Revised January 2001)
Case

Microsoft's Vega Project: Developing People and Products

By: Christopher A. Bartlett and Meg Wozny

With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details

Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development

Educators

February 2001
Article

Sequential Testing in Product Development

By: S. Thomke and David E. Bell

Keywords: Research and Development; Product

1998
Chapter

Developing Products for the Internet

By: A. D. MacCormack and M. Iansiti

Keywords: Product Development; Internet and the Web; Information Technology; Technology Industry

October 2001 (Revised March 2002)
Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

Educators

May 2018
Article

Selection and Market Reallocation: Productivity Gains from Multinational Production

By: Laura Alfaro and Maggie X. Chen

Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details

Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods

Read Now

June 2006
Teaching Note

The New Product Development Imperative (TN)

By: Steven C. Wheelwright

Keywords: Product Development

May 2012
Article

Six Myths of Product Development

By: Stefan Thomke and Donald Reinersten

Read Now

Article

The New New Product Development Game

By: Hirotaka Takeuchi and Ikujiro Nonaka

Keywords: Product; Research and Development

October 2008
Background Note

The Concept of Development Strategy

By: Gary P. Pisano

Keywords: Growth and Development; Strategy

April 1979 (Revised April 1986)
Case

Mexico: Development Strategies and Performance

By: James E. Austin

Keywords: Developing Countries and Economies; Growth and Development Strategy; Mexico

Research Summary

Measuring and Managing Uncertainty in Product Development

Dissertation research regarding the startegic implications of uncertainty in product development. View Details

October 1993
Background Note

Note on Developing Start-Up Strategies

Provides students with a workable framework for analyzing new ventures. Stresses the importance of matching analytical tasks to the type of venture contemplated. View Details

Keywords: Analysis; Business Startups

Educators

May 1987 (Revised March 1990)
Background Note

Development Strategies and Economic Performance

By: Bruce R. Scott

October 1984
Background Note

Developing and Communicating Strategy Goals

By: Joseph L. Badaracco Jr. and Richard R. Ellsworth

1996
Chapter

Product Development at Dell Computer Corporation

By: S. Thomke, V. Krishnan and A. Nimgade

Keywords: Product Development; Technology; Computer Industry

June 1995
Course Overview Note

Superior New Product Development Executive Course

By: Dorothy Leonard-Barton and Steven C. Wheelwright

Keywords: Product Development