Product Development - Publications - Faculty & Research

1996
Chapter

Product Development at Dell Computer Corporation

By: S. Thomke, V. Krishnan and A. Nimgade

Keywords: Product Development; Technology; Computer Industry

Citation

June 1995
Course Overview Note

Superior New Product Development Executive Course

By: Dorothy Leonard-Barton and Steven C. Wheelwright

Keywords: Product Development

Citation

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26 Oct 2016
Blog Post

From Product Development to Business School

The torpedoes kept coming. Not to be dramatic or anything, but for any product developer this is the most painful moment of their career. The moment when the fledgling idea you’ve spent months, maybe years,... View Details

10 Jan 2017
Blog Post

From Product Development to Business School

The torpedoes kept coming. Not to be dramatic or anything, but for any product developer this is the most painful moment of their career. The moment when the fledgling idea you’ve spent months, maybe years,... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

June 2006
Teaching Note

The New Product Development Imperative (TN)

By: Steven C. Wheelwright

Keywords: Product Development

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Awards

International Product Development Management Conference Best Paper Award

By: Roberto Verganti

Runner-up for the Best Conference Paper Award at the 9th International Product Development Management Conference, European Institute for Advanced Studies in Management (Sophia-Antipolis, France, May 2002) for “Design Inertia: Designing for life-cycle flexibility in... View Details

2007
Chapter

Competitive Positioning Through New Product Development

By: Elie Ofek

Keywords: Product Development; Competitive Advantage

Citation

September 1991 (Revised January 1998)
Case

Chaparral Steel: Rapid Product and Process Development

By: Dorothy Leonard-Barton and Gil Preuss

One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details

Keywords: Product Development; Innovation and Invention; Information Infrastructure; Product; Organizational Culture; Business Processes; Competency and Skills

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August 1, 2015
Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck

Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details

Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition

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10 Oct 1999
Conference Presentation

Running Product Development at Internet Speed

By: Alan MacCormack

Keywords: Product Development

Citation

1992
Book

Managing the New Product Development Process

By: R. J. Dolan

Citation

March 1988
Case

Productivity on Missile Development Program 309

By: J. Ronald Fox

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2018
Working Paper

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne

We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details

Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption

Citation

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January 2013 (Revised February 2013)
Case

EverTrue: Mobile Technology Development (A)

By: William R. Kerr and Alexis Brownell

Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details

Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India

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10 Oct 1997
Conference Presentation

Managing Product Development in Rapidly Changing Environments

By: Alan MacCormack

Keywords: Product Development; Management; Change

Citation

May 1997
Teaching Note

Product Development Process, Organization and Improvement, Instructor's Note

By: Marco Iansiti

Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details

Keywords: Goals and Objectives; Management Practices and Processes; Product Development; Performance Improvement; Competition

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March 2000
Exercise

Developing Products on Internet Time: A Process Design Exercise

By: Stefan H. Thomke

This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details