Publications

08 Apr 2025
News

Procter & Gamble Study Finds AI Could Help Make Pringles Tastier, Spice up Old Spice, Sharpen Gillette

August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details

Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States

February 1997 (Revised May 1998)
Case

3M: Negotiating Air Pollution Credits (A)

By: Michael A. Wheeler and Thomas Dretler

A proposed trade of air pollution emission credits between 3M (now Imation) and Procter and Gamble is described. Though such trading is encouraged under federal environmental laws, 3M had adopted a company-wide policy against such deals. Procter and Gamble needs the... View Details

Keywords: Conflict of Interests; Negotiation Types; Pollutants; Negotiation Participants; Laws and Statutes; Policy; Government and Politics; United States

24 May 2013
News

Harvard's Kaplan on Lafley's Return to P&G, Netflix

27 Mar 2015
News

Bringing Private Practice into Public Service

February 1997 (Revised October 1999)
Case

3M: Negotiating Air Pollution Credits (C)

By: Michael A. Wheeler and Thomas Dretler

An epilogue to the (A) and (B) cases, this describes the final steps in implementing the agreement 3M made with Procter and Gamble and with local public officials and interest groups. View Details

Keywords: Agreements and Arrangements; Pollutants; Negotiation Participants; Performance Effectiveness; United States

January 18, 2024
Article

America's Top Talent Incubators Are Organizations Where People Want to Stay

By: Sarah Abbott and Boris Groysberg

Organizations like GE, IBM, and Procter & Gamble (P&G) have long been touted as the classic "academy companies." Academy companies produce first-rate executives who populate their own senior ranks and also go on to lead other companies. We wondered if academy companies... View Details

Keywords: Talent and Talent Management; Personal Development and Career; Organizational Culture

Read Now

15 Aug 2012
News

Picking a Corporate Leader: The Crucial Question Almost No One Asks

04 Oct 2018
News

CEO Tenure Is Getting Shorter. Maybe That’s a Good Thing.

11 Nov 2021
News

How to Increase Prices Without Losing Customers, According to a Harvard Lecturer

January 2007
Case

Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart

By: James K. Sebenius and Ellen Knebel

Describes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding... View Details

Keywords: Marketing; Negotiation; Distribution Channels; Partners and Partnerships; Sales

October 2017
Case

Still Leading (B1): Hon. Bob McDonald – Profiting from Purpose

By: Rosabeth Moss Kanter and Marcus Millen

Robert (Bob) A. McDonald just completed his service as the 8th United States Secretary of Veterans Affairs (VA), successfully leading the beginnings of a transformation for one of the nation’s most scrutinized departments. Reflecting back, McDonald looked to the... View Details

Keywords: Leadership; Personal Development and Career; Transition

06 Jul 2006
News

Kraft's Innovation Challenge

Career Coach

Lauren Murphy

responsibility at the Proctor & Gamble company where she was a Brand Manager and a Regional Marketing Manager. She began her business career in the buying office as an Area Manager at Macy's Stores (formerly Joske's of Houston). Work... View Details

November–December 2024
Article

Scaling Up Transformational Innovations

By: Peter Koen, Ananya Sheth, Mike DiPaola and Linda A. Hill

For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly... View Details

Keywords: Growth and Development Strategy; Leadership; Innovation Strategy; Consumer Products Industry

Find at Harvard

Register to Read

February 2005
Article

European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990

By: Geoffrey Jones and Peter Miskell

This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a... View Details

Keywords: Horizontal Integration; Organizations; Policy; Expansion; Market Transactions; Geographic Location; Restructuring; Competition; Brands and Branding; Production; Capital Structure; Value; Consumer Products Industry; European Union; United States

Find at Harvard

December 2005 (Revised February 2019)
Case

Brighter Smiles for the Masses--Colgate vs. P&G

By: Felix Oberholzer-Gee, Dennis Yao and Filipa Azevedo Jorge

In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main... View Details

Keywords: Competitive Advantage; Competitive Strategy; Advertising; Product Launch; Patents; Price; Performance Effectiveness; Consumer Products Industry