Publications

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

(With Kristin Mugford) Set in 2013, School Specialty was a financially troubled supplier of educational products to primary and secondary schools in the United States. The company planned to file Chapter 11 in order to address its excessive debt load, but needed to... View Details

John Beshears

John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

20 Jun 2012
Lessons from the Classroom

Teaching Leadership: What We Know

handbook with the following three goals in mind: Take Stock and Consolidate Progress. Our primary goal is to share what we have learned after almost three decades of accumulated experience teaching leadership. To do this, we cast a wide... View Details

Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education

April 2002 (Revised September 2002)
Case

Transformation of Seattle Public Schools, 1995-2002

Investigates the reform of the Seattle Public Schools from 1995 to 2002. To initiate reform in 1995, the district hired John Stanford, an Army general, and Joseph Olchefske, an investment banker, as the district's superintendent and chief financial officer,... View Details

Keywords: Management; Organizational Change and Adaptation; Leading Change; Organizational Structure; Education; Business Strategy; Education Industry; Education Industry; Seattle

November 2001
Case

Korea-Tender

By: Das Narayandas and Kate Attea

Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details

Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy

Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

Keywords: diet services; health care; internet; marketing industry

Monique Burns Thompson

Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS. She has led as a co-founder, President,... View Details

08 Feb 2013
Working Paper Summaries

The Dynamic Advertising Effect of Collegiate Athletics

Keywords: by Doug J. Chung; Sports

March–April 2022
Article

School Choice in Chile

By: Jose Correa, Natalie Epstein, Rafael Epstein, Juan Escobar, Ignacio Rios, Nicolas Aramayo, Bastian Bahamondes, Carlos Bonet, Martin Castillo, Andres Cristi, Boris Epstein and Felipe Subiabre

Centralized school admission mechanisms are an attractive way of improving social welfare and fairness in large educational systems. In this paper, we report the design and implementation of the newly established school choice system in Chile, where over 274,000... View Details

Keywords: Early Childhood Education; Secondary Education; Middle School Education; Family and Family Relationships; Welfare; Chile

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Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

March 2011
Module Note

Varieties of Capitalism

By: J. Gunnar Trumbull

This module, part of the second year HBS course MITI, introduces a political economy approach to analyzing national economic strategies, with a primary focus on German economic policy. View Details

Keywords: Economy; Markets; Curriculum and Courses; Policy; Competitive Advantage; Goals and Objectives; Geographic Location; Strategy; Germany

Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

His research is in the... View Details

Keywords: asset management; biotechnology; financial services; high technology; investment banking industry; pharmaceuticals; private equity (LBO funds); shipping; transportation

16 Dec 2015
Research & Ideas

What Happens When Zambian Schoolgirls Receive Negotiation Training

educational outcomes. “Negotiation isn’t just for making better deals, it’s vital for creating better lives” With HBS Associate Professor Nava Ashraf, University of Pennsylvania Wharton School Assistant Professor Corinne Low, and Remmy... View Details

Keywords: Re: Kathleen L. McGinn

May 1994
Article

The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations

By: T. M. Amabile, K. G. Hill, B. A. Hennessey and E. M. Tighe

The Work Preference Inventory (WPI) is designed to assess individual differences in intrinsic and extrinsic motivational orientations. Both the college student and the working adult versions aim to capture the major elements of intrinsic motivation (self-determination,... View Details

Keywords: Creativity; Motivation and Incentives; Measurement and Metrics; Higher Education; Employees; Personal Characteristics

November 2004
Case

Technology Commercialization at the Massachusetts General Hospital

The Department of Corporate Sponsored Research & Licensing (CSRL) at the Massachusetts General Hospital (MGH) serves as the primary interface between the hospital and the private sector. Examines the range of issues related to the commercialization of MGH's... View Details

Keywords: Technological Innovation; Conflict of Interests; Commercialization; Higher Education; Health Care and Treatment; Education Industry; Education Industry; Massachusetts

April 2023
Article

Performance on Patient Experience Measures of Former Chief Medical Residents as Physician Exemplars Chosen by the Profession

By: Lucy Chen and J. Michael McWilliams

OBJECTIVE To compare care for patients of primary care physicians (PCPs) who were former chiefs with care for patients of nonchief PCPs.

DESIGN, SETTING, AND PARTICIPANTS Using 2010 to 2018 Medicare Fee-For-Service Consumer Assessment of Healthcare... View Details

Keywords: Performance Evaluation; Forecasting and Prediction; Knowledge Use and Leverage; Competency and Skills; Surveys; Health Industry

September 2002
Case

Seattle Public Schools, 1995-2002 (B): The Performance Agenda

Describes the implementation in Seattle Public Schools, under the direction of Superintendent Joseph Olchefske, of a systemwide standards and accountability scheme, known as the Performance Agenda. The Performance Agenda set academic standards for students and defined... View Details

Keywords: Leadership; Management Practices and Processes; Social Entrepreneurship; Education; Education Industry; Seattle