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- Faculty Publications (49)
Show Results For
- All HBS Web
(378)
- People (3)
- News (120)
- Research (130)
- Multimedia (7)
- Faculty Publications (49)
- 28 Aug 2024
Coffee Chat with HBS PRIDE in London
Join current HBS student from PRIDE, Alex Gray, a full-time MBA student at Harvard Business School. This session will primarily be an informal Q&A, so come prepared with your questions! These 30-minute sessions are a casual setting to hear more about life as an MBA... View Details
- 28 Aug 2024
Coffee Chat with HBS PRIDE in London
Join current HBS student from PRIDE, Alex Gray, a full-time MBA student at Harvard Business School. This session will primarily be an informal Q&A, so come prepared with your questions! These 30-minute sessions are a casual setting to hear more about life as an MBA... View Details
- 28 Aug 2024
Coffee Chat with HBS PRIDE in London
Join current HBS student from PRIDE, Alex Gray, a full-time MBA student at Harvard Business School. This session will primarily be an informal Q&A, so come prepared with your questions! These 30-minute sessions are a casual setting to hear more about life as an MBA... View Details
- 07 Oct 2020
- Blog Post
7 Coming Out Stories from the HBS PRIDE Club
many, anxiety and loneliness – our visibility and representation matter more than ever. Here, students share their personal stories through the National Coming Out Day student storyboard series organized by the PRIDE club. Visit our... View Details
- 27 Jul 2023
Life at HBS Chat with the PRIDE Club
Join us for a Life at HBS Chat with PRIDE. PRIDE, a Student Club at Harvard Business School, is an association of lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) MBA students and partners. This event is a unique opportunity to engage with current... View Details
- November 1993 (Revised January 1995)
- Case
Orit Gadiesh: Pride at Bain & Co. (A)
Describes the events surrounding Bain & Co.'s financial and organizational struggles between 1988 and 1991. Focuses on the role of Orit Gadiesh, then vice chairman of Bain & Co., in leading the effort to restructure the company and restore company pride. View Details
Keywords: Restructuring
Conger, Jay A. "Orit Gadiesh: Pride at Bain & Co. (A)." Harvard Business School Case 494-031, November 1993. (Revised January 1995.)
- 04 Aug 2023
Coffee Chat with HBS PRIDE in San Francisco
Join a current HBS student from PRIDE, in a casual setting to hear more about life as a full-time MBA student at Harvard Business School. This session will primarily be an informal Q&A, so come prepared with your questions! Registrants can stay for the full two hours... View Details
- September 1993 (Revised January 1994)
- Supplement
Orit Gadiesh: Pride at Bain & Co. (B)
Presents excerpts from a 1992 speech by Orit Gadiesh. View Details
Conger, Jay A. "Orit Gadiesh: Pride at Bain & Co. (B)." Harvard Business School Supplement 494-047, September 1993. (Revised January 1994.)
- Article
Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride
By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details
Bellezza, Silvia, and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal of Consumer Research 41, no. 2 (August 2014): 397–417.
- 28 Jun 2024
- News
Honoring Leadership in New York; PRIDE Alumni Share HBS Stories
New York Leadership Dinner Honors Leaders Challenging the Status Quo At its 55th Annual Leadership Dinner in May, the HBS Club of New York (HBSCNY) honored four leaders whose careers and contributions to the world embody this year’s theme, “Challenging the Status Quo.”... View Details
Keywords: Margie Kelley
- 20 Jul 2020
- News
Responding to Racism Amid a Pandemic; LGBT Alumni Take Pride Celebration Online
companies, organizations, and movements dedicated to improving the world around us. The next 100 years will be no different. This moment marks the beginning of a movement in our nation, and we are honored to help our club shape its unique role.” Rebooted LGBT Alumni... View Details
Keywords: Margie Kelley
- 21 Oct 2020
Diverse Perspectives Series: LGBTQ+ Fireside Chat with PRIDE and Professor Carrie Elkins
Jointly sponsored by HBS MBA Admissions and PRIDE, this fireside chat with current students and Professor Carrie Elkins will give an inside look at the HBS MBA experience. View Details
- 18 Feb 2020
- Blog Post
A Vision of Love@HBS in 2020
Love at HBS is a celebration of the diverse expressions of love that exist on our campus and in the world around us. This project showcases stories of love from students at Harvard Business School. Laura Sandoval & Javon Tai, Class of 2021 Whenever classmates ask... View Details
- 14 Feb 2022
- Blog Post
Celebrating Love @ HBS in 2022
Love @ HBS is an annual celebration of the diverse expressions of love that exist on our campus and in the world around us. PRIDE is pleased to present this annual showcase of stories of love from the LGBTQ+ community and our wonderful... View Details
- Profile
Maliha Khan
word, starting something from scratch. I'd like to experience the pride and sense of ownership that comes from building something yourself. How has HBS prepared you for your summer internship? HBS has gotten me accustomed to always having... View Details
- 19 Jul 2019
- Blog Post
Meet PRIDE, the student association for LGBTQ+ MBAs at Harvard Business School
Pride is a home for lesbian, gay, bisexual, transgender, queer, and questioning MBA students and their partners. We build community through dedicated social and advocacy programming for our members and allies to offer meaningful... View Details
Keywords: All Industries
- June 2015 (Revised January 2017)
- Case
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)