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  • 1998
  • Journal Article

Ford's Model-T: Pricing over the Product Life Cycle

By: Ramon Casadesus-Masanell
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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  • August 2018 (Revised September 2018)
  • Case

National Storage Affiliates: The REIT IPO Decision

By: Charles F. Wu, Max de la Bruyére and Gregory D. Himmel
In 2015, two years after founding National Storage Affiliates (NSA), Arlen Nordhagen and Tamara Fischer had an important decision to make. Should they proceed with NSA’s IPO? Although they had targeted to receive $15–17 a share, it was now apparent that the figure was... View Details
Keywords: Initial Public Offering; Problems and Challenges; Decision Making; Real Estate Industry
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  • 2022
  • Working Paper

Heterogeneous Investors and Stock Market Fluctuations

By: Odhrain McCarthy and Sebastian Hillenbrand
We introduce a heterogeneous agent model which features extrapolative beliefs and time-varying risk aversion. The model leads to an empirical framework which we estimate with stock prices, survey data and risk aversion measures. We find that extrapolative beliefs and... View Details
Keywords: Stock Market; Investment Decisions; Asset Pricing; Investment; Behavioral Finance; Stocks
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  • 01 Apr 2024
  • In Practice

Navigating the Mood of Customers Weary of Price Hikes

volume) would fall in response to a price increase. Understanding broad trends in elasticities and underlying demand is critical for making companywide decisions about whether to change prices, or where on... View Details
Keywords: by Rachel Layne; Retail; Consumer Products
  • Winter 2016
  • Article

Analytics for an Online Retailer: Demand Forecasting and Price Optimization

By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time... View Details
Keywords: Internet and the Web; Price; Forecasting and Prediction; Revenue; Sales; Retail Industry
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  • 30 May 2018
  • Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

they were in their decision to purchase a product. “Pricing is a big decision,” Ofek observes. If the retailer decides to offer every consumer the same price, the result can drag down the store price and... View Details
Keywords: by Dina Gerdeman; Retail
  • 01 Nov 2010
  • Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

What determines whether decisions happen on the bottom, middle, or top rung of the corporate ladder? New research offers a surprising conclusion: The answer often lies in the technology that a company uses. Information-based systems, such... View Details
Keywords: by Carmen Nobel
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic View Details
Keywords: by Kristen Senz; Retail
  • November 2021 (Revised December 2021)
  • Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

higher prices," says Frank V. Cespedes, a senior lecturer at Harvard Business School, who spent 12 years running a professional services firm. That's right. Higher prices, not lower. “Competing on price is ultimately a bet on your... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • October 2015 (Revised August 2018)
  • Case

Ozark Feed and Ag Corporation: The ERP Decision

By: Jan Hammond, Paul Kalmbach and Eric Bernstein
This case describes a medium-sized business that manufactures animal feed for commercial and companion animals. The company has been growing rapidly and is considering whether or not to implement an enterprise resource planning (ERP) system. Ozark currently uses an IT... View Details
Keywords: ERP Systems; Information Technology; Supply Chain Management; Growth Management; Performance Improvement; Animal-Based Agribusiness; Decision Choices and Conditions; Agriculture and Agribusiness Industry; Information Technology Industry; Missouri; Oklahoma; Texas; Arkansas
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  • 2016
  • Working Paper

Pros vs Joes: Agent Pricing Behavior in the Sharing Economy

By: Jun Li, Antonio Moreno and Dennis J. Zhang
One of the major differences between markets that follow a “sharing economy” paradigm and traditional two-sided markets is that the supply side in the sharing economy often includes individual nonprofessional decision makers, in addition to firms and professional... View Details
Keywords: Two-sided Market; Sharing Economy; Behavioral Economics; Revenue Management; Hospitality; Two-Sided Platforms; Price; Behavior; Experience and Expertise
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  • 11 Sep 2019
  • Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

American lawmakers attempting to stem spiraling drug costs might find inspiration in Germany, where the government’s regulatory model has been curbing price growth without thwarting innovation or access, says research from Harvard... View Details
Keywords: by Danielle Kost; Health
  • 21 May 2018
  • HBS Case

How Would You Price One of the World's Great Watches?

watchmakers to put the most pristine parts, screws, and oil in the perfect locations. “When you think about capturing value from innovations, pricing is quite possibly the most important decision that you’ll... View Details
Keywords: by Roberta Holland; Fashion
  • June 2014
  • Article

The Price of Wall Street's Power

By: Gautam Mukunda
Over and over again, executives make decisions that aren't in their companies' best interests, in response to pressure from Wall Street. Though many believe this happens because firms have a "fiduciary duty" to maximize shareholder returns, U.S. executives do not, as a... View Details
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  • September 1997 (Revised February 2000)
  • Exercise

Exercises in Option Pricing and Real Option Analysis

By: Benjamin C. Esty
Contains five problems, one each on basic option pricing, abandonment value, the value of waiting to invest, contingent claims analysis (equity as a call option), and strategic decision making in an option framework. The goal is for students to recognize option value... View Details
Keywords: Stock Options; Price
Related
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

Think of the last time you went shopping. By the time you decided to buy a product, you knew both what you were buying and how much it cost. But was your decision affected by whether you saw the price or the... View Details
Keywords: by Carmen Nobel; Retail
  • June 2010 (Revised December 2013)
  • Case

Hang Lung Properties and the Chengdu Decision (A)

By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong
A residential real estate developer competes in a heated auction for a prime retail development site in the interior of China during the 2009 boom. Total project cost might be in excess of $1 billion U.S. for over 4,000,000 square feet of building. Hang Lung Properties... View Details
Keywords: Buildings and Facilities; Decision Choices and Conditions; Investment Return; Geographic Location; Auctions; Bids and Bidding; Infrastructure; Valuation; Real Estate Industry; Chengdu
Related
  • 04 Sep 2001
  • Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

In "You Can't Enlarge the Pie," the authors argue that barriers to effective government decision making result in poor decisions about critical issues like the environment, organ transplants, and... View Details
Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk

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