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      • Faculty Publications  (169)

      Price PoliciesRemove Price Policies →

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      • June 2019
      • Case

      The Shale Revolution: America's Energy Independence?

      By: Richard H.K. Vietor and Howaida Kamel
      The shale revolution has upended oil and gas markets for nearly a decade and has positioned the U.S. to become a net energy exporter by 2020. Technological improvements pushed productivity forward which has had positive overall positive affects for the U.S. economy.... View Details
      Keywords: Shale Oil; Shale Gas; LNG; Energy Policy; Drilling Technology; Energy; Trade; Economics; Macroeconomics; Policy; Energy Industry; Manufacturing Industry; United States; Middle East
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      Vietor, Richard H.K., and Howaida Kamel. "The Shale Revolution: America's Energy Independence?" Harvard Business School Case 719-076, June 2019.
      • March 2019 (Revised April 2021)
      • Case

      The DivaCup: Navigating Distribution and Growth

      By: Ayelet Israeli
      When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
      Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health & Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Retail Industry; Medical Devices and Supplies Industry; Manufacturing Industry; Health Industry; Green Technology Industry; Education Industry; Distribution Industry; Consumer Products Industry; Canada; United States; United Kingdom
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      Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised April 2021.)
      • September–October 2018
      • Article

      Online MAP Enforcement: Evidence from a Quasi-Experiment

      By: Ayelet Israeli
      This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to... View Details
      Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Retail; Price; Policy; Governance Compliance; Distribution Channels; Management; Retail Industry
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      Israeli, Ayelet. "Online MAP Enforcement: Evidence from a Quasi-Experiment." Marketing Science 37, no. 5 (September–October 2018): 710–732.
      • 2018
      • Working Paper

      Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

      By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
      We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details
      Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry
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      Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Harvard Business School Working Paper, No. 19-030, September 2018.
      • September 2018 (Revised January 2020)
      • Case

      Apple Pay and Mobile Payments in Australia (A)

      By: Feng Zhu, Susan Athey and David Lane
      In summer 2016, four of Australia’s top five banks petitioned regulators for permission to bargain collectively with Apple over the terms under which they would support its digital wallet, Apple Pay. They argued that doing so would force concessions from Apple that... View Details
      Keywords: Payment Methods; Mobile Payment; Apple; Banks and Banking; Cooperation; Problems and Challenges; Policy; Digital Platforms; Banking Industry; Australia
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      Zhu, Feng, Susan Athey, and David Lane. "Apple Pay and Mobile Payments in Australia (A)." Harvard Business School Case 619-010, September 2018. (Revised January 2020.)
      • June 2018
      • Case

      American Airlines' Value Pricing (Abridged)

      By: Alvin J. Silk and Sunil Gupta
      This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details
      Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
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      Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
      • June 2018
      • Background Note

      Introduction to Life Settlements

      By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu
      Life insurance is an asset owned by the majority of American adults (61%). Note that this 61% penetration rate is essentially at parity with home ownership (64%) and higher than that of 401(k) retirement account ownership (53%). Life settlements, or life insurance... View Details
      Keywords: Insurance; Assets; Value; Markets; Investment Return
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      Braun, Alexander, Lauren H. Cohen, Christopher J. Malloy, and Jiahua Xu. "Introduction to Life Settlements." Harvard Business School Background Note 218-127, June 2018.
      • 2025
      • Working Paper

      Government-Brokerage Analysts and Market Stabilization: Evidence from China

      By: Sheng Cao, Xianjie He, Charles C.Y. Wang and Huifang Yin
      We show analysts at government-controlled brokerage firms serve as a market stabilization tool in China. Using earnings forecasts from 2005–2019, we find government-brokerage analysts issue relatively more optimistic—yet less accurate and timely—forecasts during... View Details
      Keywords: Sell-side Analysts; Forecast Optimism; Forecast Accuracy; Government Incentives; Market Stabilization; Government Ownership; Coordinated Economies; Stocks; Forecasting and Prediction; Business and Government Relations; Emerging Markets
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      Cao, Sheng, Xianjie He, Charles C.Y. Wang, and Huifang Yin. "Government-Brokerage Analysts and Market Stabilization: Evidence from China." Harvard Business School Working Paper, No. 18-095, March 2018. (Revised March 2025.)
      • July 2017 (Revised November 2017)
      • Case

      Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín

      By: Rafael Di Tella, Jose Liberti and Sarah McAra
      Founded in 1945, Grupo Clarín expanded over several decades to become Argentina’s largest media conglomerate. With leading positions in newspapers, broadcast television, broadcast radio, cable television, and Internet services, Grupo Clarín caught the attention of... View Details
      Keywords: Media; Business and Government Relations; Risk and Uncertainty; Initial Public Offering; Investment; Journalism and News Industry; Media and Broadcasting Industry; Argentina
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      Di Tella, Rafael, Jose Liberti, and Sarah McAra. "Media Markets Down South: Goldman Sachs' Investment in Grupo Clarín." Harvard Business School Case 718-007, July 2017. (Revised November 2017.)
      • July 2017
      • Article

      Inflation Expectations, Learning, and Supermarket Prices: Evidence from Survey Experiments

      By: Alberto Cavallo, Guillermo Cruces and Ricardo Perez-Truglia
      Information frictions play a central role in the formation of household inflation expectations, but there is no consensus about their origins. We address this question with novel evidence from survey experiments. We document two main findings. First, individuals in... View Details
      Keywords: Inflation Expectations; Survey Experiment; Rational Inattention; Supermarkets; Macroeconomics; Household; Inflation and Deflation; Policy
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      Cavallo, Alberto, Guillermo Cruces, and Ricardo Perez-Truglia. "Inflation Expectations, Learning, and Supermarket Prices: Evidence from Survey Experiments." American Economic Journal: Macroeconomics 9, no. 3 (July 2017): 1–35.
      • 2017
      • Chapter

      Innovation Policies

      By: Ramana Nanda and Matthew Rhodes-Kropf
      Past work has shown that failure tolerance by principals has the potential to stimulate innovation, but has not examined how this affects which projects principals will start. We demonstrate that failure tolerance has an equilibrium price – in terms of an investor’s... View Details
      Keywords: Innovation; Investing; Abandonment Option; Failure Tolerance; Innovation and Invention; Venture Capital; Attitudes; Investment; Failure
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      Nanda, Ramana, and Matthew Rhodes-Kropf. "Innovation Policies." In Entrepreneurship, Innovation, and Platforms. Vol. 37, edited by Jeffrey Furman, Annabelle Gawer, Brian Silverman, and Scott Stern, 37–80. Advances in Strategic Management. Emerald Publishing Limited, 2017.
      • 2018
      • Working Paper

      Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

      By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
      We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
      Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
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      Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Working Paper, September 2018.
      • April 2017 (Revised August 2018)
      • Case

      The U.S. Shale Revolution: Global Rebalancing?

      By: Laura Alfaro and Richard H.K. Vietor
      The American shale revolution has upended oil and gas markets for nearly a decade. Prices have risen then plunged, production has surged and then waned, LNG has boomed, and technology and productivity have improved. The U.S. energy policy, under the Obama... View Details
      Keywords: Shale Oil; Shale Gas; LNG; Energy Policy; Drilling Technology; Energy; Trade; Economics; Macroeconomics; Policy; Energy Industry; Manufacturing Industry; United States; Middle East
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      Alfaro, Laura, and Richard H.K. Vietor. "The U.S. Shale Revolution: Global Rebalancing?" Harvard Business School Case 717-056, April 2017. (Revised August 2018.)
      • Article

      Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry

      By: Leemore S. Dafny, Christopher Ody and Matt Schmitt
      The analogy between value-based purchasing in pharmaceuticals and the new frontier of alternative payment models for health care providers is relatively straightforward. Insurers are increasingly demanding steep discounts from providers in exchange for inclusion in... View Details
      Keywords: Drug Copayment Coupons; Prescription Drug Policy; Health Care and Treatment; Insurance; Cost; Policy; Pharmaceutical Industry
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      Dafny, Leemore S., Christopher Ody, and Matt Schmitt. "Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry." New England Journal of Medicine 375, no. 21 (November 24, 2016): 2013–2015.
      • July 2016
      • Article

      Do Prices Determine Vertical Integration?

      By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman
      What is the relationship between product prices and vertical integration? While the literature has focused on how integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial... View Details
      Keywords: Price; Vertical Integration; Product
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      Alfaro, Laura, Paola Conconi, Harald Fadinger, and Andrew F. Newman. "Do Prices Determine Vertical Integration?" Review of Economic Studies 83, no. 3 (July 2016): 855–888. (Also NBER Working Paper 16118.)
      • July–August 2016
      • Article

      Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

      By: Ayelet Israeli, Eric Anderson and Anne Coughlan
      Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in... View Details
      Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry
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      Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
      • April 2016
      • Teaching Note

      Cree Inc.: Introducing the LED Light Bulb

      By: John Gourville and Michael Norris
      This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
      Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry
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      Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Teaching Note 516-043, April 2016.
      • Spring 2016
      • Article

      Net Neutrality: A Fast Lane to Understanding the Tradeoffs

      By: Shane Greenstein, Martin Peitz and Tommaso Valletti
      The last decade has seen a strident public debate about the principle of "net neutrality." The economic literature has focused on two definitions of net neutrality. The most basic definition of net neutrality is to prohibit payments from content providers to internet... View Details
      Keywords: Internet and the Web; Policy
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      Greenstein, Shane, Martin Peitz, and Tommaso Valletti. "Net Neutrality: A Fast Lane to Understanding the Tradeoffs." Journal of Economic Perspectives 30, no. 2 (Spring 2016): 127–150.
      • Other Article

      Online Discounting: Who is Leading the Race to the Bottom?

      By: Ayelet Israeli, Eric Anderson and Anne Coughlan
      A short review of the finidings in: Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. View Details
      Keywords: Pricing; Price Policies; Pricing Policies; Discounting; Retailing; Retailing Industry; Minimum Advertised Price; Ecommerce; E-Commerce Strategy; Price; Distribution Channels; Distribution; Digital Marketing; E-commerce; Retail Industry; Technology Industry; Advertising Industry; United States
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      Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Online Discounting: Who is Leading the Race to the Bottom?" Harvard Business Review 94, no. 3 (March 2016): 24–24. (Idea Watch.)
      • June 2015
      • Article

      Standard-Essential Patents

      By: Josh Lerner and Jean Tirole
      A major policy issue in standard setting is that patents that are ex-ante not that important may, by being included into the standard, become standard-essential patents (SEPs). In an attempt to curb the monopoly power that they create, most standard-setting... View Details
      Keywords: Patents; Policy; Standards
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      Lerner, Josh, and Jean Tirole. "Standard-Essential Patents." Journal of Political Economy 123, no. 3 (June 2015): 547–586.
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