Publications

August 2006
Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey

Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details

Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States

December 2010
Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé

The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details

Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela

Find at Harvard

February 2006
Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms

Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details

Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry

November 2014
Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin

In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details

Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe

February 2022
Case

Launching the Social

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn

This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details

Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion

26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

them to resist the urge to follow suit. Competitive pressure, I argue, breeds conformity. Q: You discuss consumer devotion to a product or service in your chapter on "category blur." What do you see happening to brand loyalty?... View Details

Keywords: by Sarah Jane Gilbert

20 May 2014
First Look

First Look: May 20

in context by a discussion of how during Jurlique's growth as a successful premium brand there had been substantial changes in market position, in part associated with shifts of ownership. At times the View Details

Keywords: Sean Silverthorne

December 2021 (Revised September 2022)
Case

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli and Sarah Gulick

Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details

Keywords: Rebranding; Brands and Branding; Organizational Change and Adaptation; Operations; Planning; Retail Industry; Italy

January 2008
Case

Procter & Gamble Brazil (A): 2 1/2 Turnarounds

By: Rosabeth Moss Kanter and Matthew Bird

Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of... View Details

Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas

February 2025
Supplement

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli

Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details

Keywords: Brands and Branding; Organizational Change and Adaptation; Operations; Planning; Retail Industry; Italy

March 2004 (Revised September 2005)
Case

Newell Rubbermaid: Strategy in Transition

By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler

Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details

Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States

12 Feb 2008
First Look

First Look: February 12, 2007

company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although numerous View Details

Keywords: Martha Lagace

14 Apr 2015
First Look

First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details

Keywords: Sean Silverthorne

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who could afford them. The field of domestic infant formula View Details

Keywords: Carmen Nobel

Program

Senior Executive Leadership Program—China

brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,... View Details

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco