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  • October 1990
  • Case

Beauregard Textile Co.

By: Francis Aguilar
The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for... View Details
Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Price; Competitive Advantage; Competitive Strategy; Inflation and Deflation; Consumer Behavior; Apparel and Accessories Industry
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  • 25 Jan 2016
  • Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

recent study of mergers and acquisitions, investors who offer “precise” bids for company shares yield better market outcomes than those who offer round-numbered bids. “If one party gives a round number, it gives the signal that the party... View Details
Keywords: by Carmen Nobel
  • 2022
  • Working Paper

The Gender Minority Gaps in Confidence and Self-Evaluations

By: Billur Aksoy, Christine L. Exley and Judd B. Kessler
An increasing share of the population identifies as something other than male or female. Yet, we know very little about the economic preferences and beliefs of gender minorities. In this paper, we document a “gender minority gap” in confidence and in self-evaluations.... View Details
Keywords: Self-evaluation; Confidence; Gender; Identity; Perception; Income
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  • July 2021
  • Article

Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy

By: Enrico Cantoni and Vincent Pons
We test whether politicians can use direct contact to reconnect with citizens, increase turnout, and win votes. During the 2014 Italian municipal elections, we randomly assigned 26,000 voters to receive visits from city council candidates, from canvassers supporting... View Details
Keywords: Campaigns; Candidates; Elections; Experiment; Political Parties; Turnout; Voting Behavior; Voting; Political Elections; Behavior; Interpersonal Communication; Italy
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  • June 2016
  • Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott
Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details
Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry
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  • 02 Jun 2022
  • Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

be happier, personally, too. As he began to dig into the research, the conclusions were unambiguous: “I needed to retire and dedicate myself to sharing knowledge,” recalls Brooks, who left AEI in 2019. At HBS, he teaches the Leadership... View Details
Keywords: by Dan Morrell
  • June 2020
  • Case

Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details
Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China
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  • November 2019
  • Case

Apple, Einhorn, and iPrefs (Abridged)

By: Carliss Y. Baldwin and W. Carl Kester
In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
Keywords: Markets; Stock Shares; Value Creation; Business and Shareholder Relations
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  • September 2017
  • Article

The Belief in a Favorable Future

By: Todd Rogers, Don A. Moore and Michael I. Norton
People believe that future others’ preferences and beliefs will change to align with their own. People holding a particular view (e.g., support of President Trump) are more likely to believe that future others will share their view than to believe that future others... View Details
Keywords: Social Cognition; Judgment; Prediction; Forecasting; False Consensus; Donation; Open Data; Open Materials; Preregistered; Forecasting and Prediction; Perception; Values and Beliefs; Behavior
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  • Fall 2021
  • Article

Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991

By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin... View Details
Keywords: Bollywood; Film Industry; Hollywood; Tamil Cinema; Male Gaze; Stereotypes; Social Impact; Gender; Race; Ethnicity; Film Entertainment; Motion Pictures and Video Industry; India; United States
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  • 03 Jan 2023
  • Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

back up and running, many women are asking: What’s it going to take to effect real change? According to Tina Opie, visiting scholar at Harvard Business School and author of Shared Sisterhood: How to Take Collective Action for Racial and... View Details
Keywords: by Pamela Reynolds
  • August 2021 (Revised March 2023)
  • Technical Note

Crossing Borders and Cultures: Global Branding

By: Jill Avery and Michael Moynihan
Many of the world's most valuable brands are global in scope. They benefit from shared meanings, systems, and stories across markets, and much of their allure for consumers lies in their "global-ness." Creating value from global brands requires successfully managing... View Details
Keywords: Global Branding; Marketing; Brands and Branding; Globalized Markets and Industries; Supply and Industry; Cross-Cultural and Cross-Border Issues; Value Creation
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  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=52570 Algorithm Appreciation: People Prefer Algorithmic to Human Judgment By: Logg, Jennifer M., Julia A. Minson, and Don A. Moore Abstract—Even though computational algorithms often... View Details
Keywords: Sean Silverthorne
  • December 2015 (Revised May 2017)
  • Case

Corning, 2002

By: Malcolm Baker
Corning, with large investments in fiber optic technology, was hit particularly hard by the collapse of the telecommunications industry in 2001. With over $4 billion in debt, the firm's survival appears to rest on raising additional equity capital. James Flaws, the... View Details
Keywords: Financial Strategy; Financial Condition; Financial Instruments; Valuation; Capital; Public Equity; Stock Shares; Business or Company Management; Strategy; Manufacturing Industry; Industrial Products Industry
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  • January–February 2025
  • Article

What People Still Get Wrong About Negotiations: They Assume the Size of the Pie Is Fixed—and So Miss Opportunities to Create Value

By: Max H. Bazerman
Most executives leave value on the negotiating table, for two main reasons: First, many executives mistakenly believe that they’re negotiating over a fixed pie and that gains for one side necessarily mean losses for the other. Second, they focus exclusively on how to... View Details
Keywords: Negotiation Offer; Negotiation Tactics; Value; Communication; Trust
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  • 2019
  • Working Paper

Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy

By: Hongyi Li and Eric J. Van den Steen
This paper analyzes how shared beliefs and preferences (or values) cause the emergence of social norms; why people may enforce norms that go against their own beliefs and preferences/values; and how this may cause a disconnect to develop between the... View Details
Keywords: Culture; Norms; Values and Beliefs; Organizational Culture; Strategy
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  • 16 May 2023
  • In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

The collapse of Silicon Valley Bank (SVB) in March left the startup world reeling. The biggest lender to fail since the 2008 financial crisis, SVB had become the preferred funder of the startup, tech, and venture capital worlds. Its quick... View Details
Keywords: by Avery Forman; Technology; Financial Services
  • 09 Jul 2024
  • Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

realizing they need workers to be physically present, in person, at least several days a week and that they need to coordinate the timing of this so they have shared time to work with each other. Andy Wu: Broadly, we’ve seen a lot of... View Details
Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
  • April 2011
  • Article

Institutional Tax Clienteles and Payout Policy

By: Mihir Desai and Li Jin
This paper employs heterogeneity in institutional shareholder tax characteristics to identify the relation between firm payout policy and tax incentives. Analysis of a panel of firms matched with the tax characteristics of the clients of their institutional... View Details
Keywords: Institutional Investors; Clienteles; Payout Policy; Private Equity; Investment; Taxation; Ownership Stake; Business and Shareholder Relations
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  • Article

Birds of a Feather...Enforce Social Norms? Interactions Among Culture, Norms, and Strategy

By: Hongyi Li and Eric J. Van den Steen
Does culture eat strategy for breakfast? This paper investigates the interactions among corporate culture, norms, and strategy, in order to better understand this issue and related questions. It first shows, through microfoundations, how the forces that drive toward... View Details
Keywords: Culture; Norms; Organizational Culture; Strategy; Values and Beliefs
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