Publications

June 1983
Article

Elicitation of Honest Preferences for the Assignment of Individuals to Positions

By: Dutch Leonard

Keywords: Jobs and Positions; Selection and Staffing

Article

The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential

By: Daniella Kupor, Zakary L. Tormala and Michael I. Norton

Influence practitioners often highlight a target's achievements (e.g., "she is the city's top-rated chef"), but recent research reveals that highlighting a target's potential (e.g., "she could become the city's top-rated chef") can be more effective. We examine whether... View Details

Keywords: Risk and Uncertainty; Forecasting and Prediction; Performance Evaluation

03 Jun 2014
Working Paper Summaries

Eliciting Taxpayer Preferences Increases Tax Compliance

Keywords: by Cait Lamberton, Jan-Emmanuel De Neve & Michael I. Norton

10 Feb 2015
Working Paper Summaries

Government Preferences and SEC Enforcement

Keywords: by Jonas Heese

2008
Chapter

I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton

When people behave in ways that might appear selfish, prejudiced or perverted, they engage in a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he's more qualified”; “I promoted Ashley because she does a... View Details

Keywords: Decision Choices and Conditions; Ethics; Behavior; Strategy

24 Sep 2009
Working Paper Summaries

“I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences

Keywords: by Zoë Chance & Michael I. Norton

2019
Working Paper

Information, Globalization and Preferences for Economic Policy: Evidence from Randomized Surveys

By: Laura Alfaro, Davin Chor and Maggie Chen

Keywords: Information; Globalization; Economic Policy

November 2012
Article

An Age Penalty in Racial Preferences

By: Deborah A. Small, Devin G. Pope and Michael I. Norton

We document an age penalty in racial discrimination: charitable behavior toward African American children decreases-and negative stereotypical inferences increase-with the age of those children. Using data from an online charity that solicits donations for school... View Details

Keywords: Stereotyping; Charitable Giving; Prejudice; Prosocial Behavior; Philanthropy and Charitable Giving; Age; Race; Prejudice and Bias

2023
Working Paper

Rising Markups and the Role of Consumer Preferences

By: Hendrik Döpper, Alexander MacKay, Nathan H. Miller and Joel Stiebale

We characterize the evolution of markups for consumer products in the United States from 2006 to 2019. We use detailed data on prices and quantities for products in more than 100 distinct product categories to estimate demand systems with flexible... View Details

Keywords: Market Power; Markups; Demand Estimation; Consumer Products; Retailers; Product; Price; Demand and Consumers; Consumer Behavior

SSRN

04 Feb 2009
Working Paper Summaries

Unravelling in Two-Sided Matching Markets and Similarity of Preferences

Keywords: by Hanna Halaburda

2014
Article

Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men

By: Alison Wood Brooks, Laura Huang, Sarah Kearney and Fiona Murray

Entrepreneurship is a central path to job creation, economic growth, and prosperity. In the earliest stages of start-up business creation, the matching of entrepreneurial ventures to investors is critically important. The entrepreneur's business proposition and... View Details

Keywords: Prejudice and Bias; Entrepreneurship; Investment; Gender

April 2020
Article

Field Comparisons of Incentive-Compatible Preference Elicitation Techniques

By: Shawn A. Cole, A. Nilesh Fernando, Daniel Stein and Jeremy Tobacman

Knowledge of consumer demand is important for firms, policy makers, and economists. One common tool for incentive-compatible demand elicitation, the Becker-DeGroot-Marschak (BDM) mechanism, has been widely used in laboratory settings but rarely evaluated for... View Details

Keywords: Incentive-compatible Elicitation; Experimental Methods; Weather Insurance; Rainfall Insurance; Agricultural Extension; Demand and Consumers

Register to Read

2010
Working Paper

Preference Intensities and Risk Aversion in School Choice: A Laboratory Experiment

By: Flip Klijn, Joana Pais and Marc Vorsatz

We experimentally investigate in the laboratory two prominent mechanisms that are employed in school choice programs to assign students to public schools. We study how individual behavior is influenced by preference intensities and risk aversion. Our main results show... View Details

Keywords: Decision Choices and Conditions; Education; Marketplace Matching; Risk and Uncertainty; Behavior; Personal Characteristics

December 1988
Article

Ordinal Independence in Non-Linear Utility Theory

By: Jerry R. Green and Bruno Jullien

Individual behavior under uncertainty is characterized using a new axiom, ordinal independence, which is a weakened form of the von Neumann-Morgcnslern independence axiom. It states that if two distributions share a tail in common, then this tail can be modified... View Details

Keywords: Preferences

16 Jun 2015
Working Paper Summaries

Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

Keywords: by Bhavya Mohan, Michael I. Norton & Rohit Deshpandé

February 2010
Article

The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution

By: N. Gregory Mankiw and Matthew C. Weinzierl

Should the income tax include a credit for short taxpayers and a surcharge for tall ones? The standard Utilitarian framework for tax analysis answers this question in the affirmative. Moreover, a plausible parameterization using data on height and wages implies a... View Details

Keywords: Taxation; Wages; Personal Characteristics

31 May 2007
Working Paper Summaries

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Keywords: by John T. Gourville & Dilip Soman

2021
Working Paper

Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

By: Patrick J. Ferguson and Karim R. Lakhani

Contests that are designed to be consumed for entertainment by non-contestants are a fixture of economic, cultural and political life. In this paper, we examine whether individuals prefer to consume contests that have more uncertain outcomes. We look to... View Details

Keywords: Contest Design; Information Preferences; Consumer Demand; Sports; Entertainment; Games, Gaming, and Gambling; Demand and Consumers; Outcome or Result

SSRN

April 2018
Article

The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance

By: Cait Lamberton, Jan-Emmanuel De Neve and Michael I. Norton

Decisions about paying taxes represent one of the most common moral quandaries faced by citizens. In the present research, we argue that taxpayer compliance can be raised by increasing “voice”: allowing taxpayers to express non-binding preferences about the way their... View Details

Keywords: Morality; Public Policy; Ethics; Moral Sensibility; Taxation; Policy; Attitudes; Governance Compliance