Publications

2008
Chapter

I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton

When people behave in ways that might appear selfish, prejudiced or perverted, they engage in a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he's more qualified”; “I promoted Ashley because she does a... View Details

Keywords: Decision Choices and Conditions; Ethics; Behavior; Strategy

January 2013
Article

Preference Heterogeneity and Optimal Capital Income Taxation

By: Mikhail Golosov, Maxim Troshkin, Aleh Tsyvinski and Matthew Weinzierl

We examine a prominent justification for capital income taxation: goods preferred by those with high ability ought to be taxed. In an environment where commodity taxes are allowed to be nonlinear functions of income and consumption, we derive an analytical expression... View Details

Keywords: Taxation

Purchase

Research Summary

"I Read Playboy for the Articles": Justifying and Rationalizing Questionable Preferences

When people behave in ways that might appear selfish, prejudiced or perverted, they engage a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he’s more qualified.” “I promoted Ashley... View Details

10 Feb 2015
Working Paper Summaries

Government Preferences and SEC Enforcement

Keywords: by Jonas Heese

Article

How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments

By: Ilyana Kuziemko, Michael I. Norton, Emmanuel Saez and Stefanie Stantcheva

We analyze randomized online survey experiments providing interactive, customized information on U.S. income inequality, the link between top income tax rates and economic growth, and the estate tax. The treatment has large effects on views about inequality but only... View Details

Keywords: Income; Taxation; Economic Growth; United States

24 Sep 2009
Working Paper Summaries

“I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences

Keywords: by Zoë Chance & Michael I. Norton

Article

The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential

By: Daniella Kupor, Zakary L. Tormala and Michael I. Norton

Influence practitioners often highlight a target's achievements (e.g., "she is the city's top-rated chef"), but recent research reveals that highlighting a target's potential (e.g., "she could become the city's top-rated chef") can be more effective. We examine whether... View Details

Keywords: Risk and Uncertainty; Forecasting and Prediction; Performance Evaluation

June 1983
Article

Elicitation of Honest Preferences for the Assignment of Individuals to Positions

By: Dutch Leonard

Keywords: Jobs and Positions; Selection and Staffing

2019
Working Paper

Information, Globalization and Preferences for Economic Policy: Evidence from Randomized Surveys

By: Laura Alfaro, Davin Chor and Maggie Chen

Keywords: Information; Globalization; Economic Policy

03 Jun 2014
Working Paper Summaries

Eliciting Taxpayer Preferences Increases Tax Compliance

Keywords: by Cait Lamberton, Jan-Emmanuel De Neve & Michael I. Norton

24 Mar 2022
News

The Seeds of Ideology: Historical Immigration and Political Preferences in the United States

2014
Article

Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men

By: Alison Wood Brooks, Laura Huang, Sarah Kearney and Fiona Murray

Entrepreneurship is a central path to job creation, economic growth, and prosperity. In the earliest stages of start-up business creation, the matching of entrepreneurial ventures to investors is critically important. The entrepreneur's business proposition and... View Details

Keywords: Prejudice and Bias; Entrepreneurship; Investment; Gender

November 2012
Article

An Age Penalty in Racial Preferences

By: Deborah A. Small, Devin G. Pope and Michael I. Norton

We document an age penalty in racial discrimination: charitable behavior toward African American children decreases-and negative stereotypical inferences increase-with the age of those children. Using data from an online charity that solicits donations for school... View Details

Keywords: Stereotyping; Charitable Giving; Prejudice; Prosocial Behavior; Philanthropy and Charitable Giving; Age; Race; Prejudice and Bias

2023
Working Paper

Rising Markups and the Role of Consumer Preferences

By: Hendrik Döpper, Alexander MacKay, Nathan H. Miller and Joel Stiebale

We characterize the evolution of markups for consumer products in the United States from 2006 to 2019. We use detailed data on prices and quantities for products in more than 100 distinct product categories to estimate demand systems with flexible... View Details

Keywords: Market Power; Markups; Demand Estimation; Consumer Products; Retailers; Product; Price; Demand and Consumers; Consumer Behavior

SSRN

04 Feb 2009
Working Paper Summaries

Unravelling in Two-Sided Matching Markets and Similarity of Preferences

Keywords: by Hanna Halaburda

February 2010
Article

The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution

By: N. Gregory Mankiw and Matthew C. Weinzierl

Should the income tax include a credit for short taxpayers and a surcharge for tall ones? The standard Utilitarian framework for tax analysis answers this question in the affirmative. Moreover, a plausible parameterization using data on height and wages implies a... View Details

Keywords: Taxation; Wages; Personal Characteristics